3. My main portfolio project is:
Teaser Trailer
with 2 ancillary projects:
a film poster & a film magazine.
4. The genre of my main project is:
Urban Drama
RANSOM
RANSOM will be a film set in London and the films I have
chosen to look at, in terms of their target audience appeal
reflect that choice. Additionally, I have chosen to look at
Urban Dramas that contain a desirable amount of action
adding a more enjoyable viewer experience. These films were
aimed at a younger audience ranging from 15/16 years of
age progressing into people in their mid twenties. This is a result
of taking into consideration the context of the film, its purpose
and its plot in today‟s urban community.
5. So I have researched as follows:
Model 1 Model 2
6. What I learned from this was…..
Design aspect 1 Design aspect 2
Main Characters are placed at the top of the Looking at the SHANK poster, I looked at the way in which colour
poster, in bold fonts. This is to draw the was used to present a specific theme and portray the narrative
audience‟s attention to potential high profile in a specific way. Additionally, I found that because the film is
actors that can entice potential viewers. set in the future, 2015 to be specific, that the futuristic theme has
Additionally, we are given a strap line “ Your Mind translated into its design in some forms. There is a background
Is The Scene Of The Crime” which offers a sense image that has been blended into the background, a feature
of involvement, a greater sense of relation to the that is often evident in horror films and products. This particular
films central focus. This holds great significance in film integrates a sense of horror as the trailer depicts very
the design stage as through this we are given a re bloody, gory scenes in which hardcore violence is a central
able to make various links between illustrations theme. Nevertheless, the way in which colour is used also
and our own interpretations of what the film will presents a sense of this violent nature, opting to present the title
include. in a red colour that denotes danger, violence and in some
One feature that is to be noted is that, there is not sense caution. Although the target audience is a young age it
a great amount of text. This poster has been becomes evident that the contents of this film are explicit by the
constructed or designed to allow the reader to way in which the characters are clothed.
extract information from the central image which Some characters are wearing ripped clothing symbolising
in turn illustrates a deserted road, where five main conflict and a war in some sense. Also some characters are
characters are holding weapons, predominantly carrying weapons, this alone indicates that the film will be very
heavy firearms. violent and that the explicitly of violence will be of a significant
Looking at the colours used in the poster, it level.
becomes evident that their has been a great use One piece of great creativity is the integration of an intimidating
of colour correction to enhance the look and image within the title itself. I felt that this summarised the way in
sharpness of the surroundings (Buildings, Cars etc.) which the film‟s narrative goes where things that are not
Nevertheless, it can be understood that the expected occur.
colour blue denotes a sense of calmness but the Additionally, the colour scheme also provides a contrast, the
use of a strong and bold red for the film title dullness of the greyish blue against the deep red. This is effective
contrasts this and the denotations of red are of in highlighting the importance of particular parts of a poster.
danger, violence, bloody. From this, the audience
are drawn into a sense of controlled yet enticing
confusion and through such a thorough thought
processes into colour usage, leads to a more
quality body of work.
Moreover, the use of dark colours and the
insipidness of the enclosed buildings adds a sense
of mystery, a mystery that can only be understood
when the film is watched. This is another device
that makes this poster a quality and effective
promotional tool.
7. For my main project….
My target audience will be people of mixed genders aged 16 – 25.
Films such as Adulthood and its predecessor Kidulthood were purpose produced for young
people who were living in the areas in which the action on screen was a reality to. From
this, this led me to take into consideration a great level of verisimilitude, aiming to create an
unrivalled amount of realism in the trailer to draw in the young target audience successfully.
Additionally, I also looked at promotional mechanism employed by film distributers and
producers who used youth intended platforms to promote the film such as „Reprezent‟
radio station, BBC 1Xtra, RWD Magazine and campaigns that would see posters appear on
public transport across London. From this, I looked into how young people felt the films
already produced had great relevance to them and the result was a positive response.
Young people especially college and secondary students, between age 15 – 18 felt these
illustrations made wider society aware of urban predicaments, problems and life. This was a
point further emphasised by the launch of the TV Drama Top Boy that also presented a
level of verisimilitude that received great feedback. Nevertheless, looking at my
trailer, Initial thoughts would be to integrate great levels of realism in a way that the action
was not ridiculous or make-believe. The action would not be overly dramatic but would
allow the intended target audience to relate and become significantly engaged in the
contextual illustration constructed in the film. This will be one way in which I will look to
capture the attention of young audiences/spectators aged 15 – 25+.
8. Target Audience
Here is an image of how I imagine
a typical member of my target
audience.
This young male is 17 years of age
and represents my intended
target audience. The distinct
characteristics of this male is the
clothing he wears which consists of
a „G-Star Raw‟ hooded
jumper, „G-Star Raw‟ jeans, „Air-
Forces‟ & the very popular
„Snapback‟ a favourite accessory
item amongst the youth of today.
This particular male comes from an
area in South-London where a lot
of controversy, violence and anti-
social behaviour is evident. In my
film, violence is a common theme
and by targeting an audience
who are familiar with such
illustrations and environments, it will
enable the film to attract a
widespread following.
9. What I learned from audience feedback about planning my main task
I learned that during the planning stage that I would have to broaden the way in which I
approach the genre collectively chosen. This meant conducting further research into the way in
which I explored the locations, mise-en-scene and further revisions to the storyboard.
Nevertheless, after asking a range of people inside and out of the media studies department, I
found that the plot and the initial drafts and design were of a good quality and from this people
bought into the plot. I found this encouraging as I was able to build on this factor and work on
the foundation set by myself. Additionally, I presented a few presentations on locations and
presented a few images of where we would look to film.
These are the two Moreover, I found that during the
establishing shots we construction period it was important to
opted to use for our main see if the plot made sense and if the
task/film trailer. This was specified target audience were drawn in
because, these iconic by the narrative before the initial
landmarks perfectly production stages.
captured the theme of Additionally, It became evident that the
our trailer. I personally audience found it exciting to see how we
pitched this idea as I felt it opted to film in parts of central London
would be a strong way to and also bring elements of verisimilitude
present the opposite ends back into the film by film in in areas such
of society & how as Nunhead/Peckham and Vauxhall.
corruption and violence This all worked to entice the audience
can occur where such who were very much impressed by the
beautiful landmarks are initial steps taken towards the production
based. of this film.
10. Here are 4 original photographs for the newspaper or
storyboard……
Split screen effects to
These are the
be implemented in
editing. images taken
from the film that
were directly
influenced by the
original
Inter-titles storyboard.
and
transitions.
These are the original storyboards I
had drawn at the initial design and
planning stages. The more
elaborative version consisted of thirty
images whereas this contained
fourteen basic or rough sketches of
what we will need to film for each
particular scene.
Antagonist
and group
discussing
plans.
Ideas of shot
types such as
close-
ups, medium
shots and
rough idea of
mise-en-scene.
11. I modified each photograph; here is the original next to the final version:
Raw 1 Final 1
Here I used Adobe PhotoShop to change the contrast to a light red, to tie in with the conventions and
themes I aimed to represent in the trailer. Additionally, I looked to add an effect to the images by
integrating a film strip effect onto the picture.
12. And the second one:
Raw 2 Final 2
Here I used Adobe PhotoShop to change the contrast to a light red, to tie in with the conventions and
themes I aimed to represent in the trailer. Additionally, I looked to add an effect to the images by
integrating a film strip effect onto the picture.
13. And the third one:
Raw 3 Final 3
Here I used Adobe PhotoShop to change the contrast to a light red, to tie in with the conventions and
themes I aimed to represent in the trailer. Additionally, I looked to add an effect to the images by
integrating a film strip effect onto the picture.
14. And the last one:
Raw 4
The final image that was used in my ancillary
project, taken from the original storyboard was
unchanged. This was primarily because, although it was
part of an enigma code I felt it should remain in colour
without any editing to keep some original images in my
work. I wanted to ensure that I combined an
unchanged enigma code with some enticing shots that
were edited.
15. What I learned from audience feedback about my
main task
The main topic that became a common feature in people‟s feedback was that the trailer was a very strong media
product. The way in which the trailer had been edited, thought out and constructed was creatively done and was
evidently given great prominence in our priorities. I felt that whilst working on the film, that step by step we were making
a strong product and from this we were able, as a group to create something desirable by a mass audience.
Additionally. From audience feedback, I found that my main product was very strong and was a quality piece of work
as with such a genre there are a few limitations that become apparent & these can only be overcome by quick thinking
and initiative. One question that had been constantly asked was how we manage to include the police in our film. This
was something we chose to keep a secret and that in itself worked as an enigma code externally, as people were
interestingly confused as to how such measures were taken to include the police and even still how they appear in the
film. Such devises is what enticed the audience and lead to the audience wanting to watch more.
16. Main Characters are placed at the top of the poster, in bold fonts.
Professional Model 1 for Ancillary 2 This is to draw the audience‟s attention to potential high profile
actors that can entice potential viewers. Additionally, we are given
Model 1: Inception a strap line “ Your Mind Is The Scene Of The Crime” which offers a
sense of involvement, a greater sense of relation to the films central
focus. This holds great significance in the design stage as through
this we are given a re able to make various links between
illustrations and our own interpretations of what the film will include.
One feature that is to be noted is that, there is not a great amount
of text. This poster has been constructed or designed to allow the
reader to extract information from the central image which in turn
illustrates a deserted road, where five main characters are holding
weapons, predominantly heavy firearms.
Looking at the colours used in the poster, it becomes evident that
their has been a great use of colour correction to enhance the look
and sharpness of the surroundings (Buildings, Cars etc.)
Nevertheless, it can be understood that the colour blue denotes a
sense of calmness but the use of a strong and bold red for the film
title contrasts this and the denotations of red are of
danger, violence, bloody. From this, the audience are drawn into a
sense of controlled yet enticing confusion and through such a
thorough thought processes into colour usage, leads to a more
quality body of work.
Moreover, the use of dark colours and the insipidness of the
enclosed buildings adds a sense of mystery, a mystery that can only
be understood when the film is watched. This is another device that
makes this poster a quality and effective promotional tool.
Shot composition is very important in how the characters, and the
environment is structured. In this poster, we can see that the main
characters are small in comparison to the surroundings. This can be
seen or interpreted in alternative ways. One of which is that the
focus of the film is the subjection of multiple dreams “layers” & from
this the surroundings become evermore important than the actual
characters. Also, close attention should be given to the immediate
background that features the roofs of buildings. This has been taken
from a scene in the film and used to show how and what can be
expected in the film, a sense of manipulation and creative mass
structures. Nevertheless, the importance of image composition is
significant as this structures how text can be laid out and how the
poster is designed.
17. Professional Model 2 for Ancillary 2
Model 2: Adulthood
This is the poster from the UK urban drama Adulthood. It is evident that this poster has been designed to depict the
decay of urban London. In the background we see that it is sunset and the buildings have been blacked out to
illustrate how slowly and gradually society is disintegrating. Additionally, the very low-key lighting has been used to
place emphasis on the main characters and set them apart from their surroundings. However, it could be argued
that the use of the mellow background in contrast to the distaste in the facial expressions of the characters is what
enables the audience to distinguish the difference between the environment and various characters and how their
development stemmed from the brutal environment in Kidulthood.
Positioned to the far left of the poster is a character who is presented in a way that challenges the common
stereotypes placed on young people. Here the character is wearing a cardigan, smart shirt and a cap often
seen on older aged men. This can be seen as a way of him distancing himself away from immediate society and
trying to integrating himself into greater society for economical gained and also cultural gains.
Right at the bottom of the poster is a baseball bat.
This could illustrate the violence in society. Using a
metaphor to describe the poster, it can be seen
that the sky is the ambition of particular characters
trying to get out of the decaying environment, but
at the foot or core of society is the violence
emphasised by the baseball bat and this is what the
audience can pick up on in this film. Another thing I
learned from analysing this poster is that the way in
which colour is used can effect the overall
interpretation of your film from the audience an also
the ways in which the characters are
illustrated, such as choice of clothing, stature and
positioning.
18. This is my ancillary task 2
The film Ransom being an Urban Drama means that the depiction of the truth,
This is the poster I designed displaying unquestionable levels of verisimilitude is the most important element
using both Photoshop & in this film. Although it is a short trailer, this does not mean it shouldn‟t present a
InDesign. I integrated the message and have a strong impact on the audience. Nevertheless, the colour
London Eye and The scheme is what will attract the audience most. The use of dark colours that are
Houses of Parliament to act highlighted in the background are strong foundations to attract the audience.
as a backdrop to the The use of black as a foundation colour adds a sense of mystery, elements of
poster. The reasoning horror & a genuine sense of drama. Also, the fact that the images of the
behind this design is the London landmarks were shot at night allowed the poster to gain a more
fact that the audience will appealing look.
able to relate and identify
with these landmarks.
Nevertheless, the use of the
main characters in the
poster allows the audience
to appreciate the situations
illustrated and identify
within themselves being in
similar or witnessing such
events. For example, the
first image on the far left is
of a young male wearing a
bandanna symbolising his
involvement and
integration into gang
culture. This is something a
lot of people fall into and
can be a point of interest in
the film.
19. This is how key concepts link main task and ancillary task 1
Narrative
Genre
Representation
Looking at narrative linking my main task and ancillary, I aimed to be able to reveal just minute details to reveal
what events occur in the film without giving away the main features of the film. The way to successfully design a
poster that links to the main task (trailer) is to integrate snapshots and key frames of the film into the poster ,to
enable the audience to become engraved in the plot and understand the main themes of the film. Using a fixed
narrative as a guide to how my poster would be designed allowed me to pay more attention to how the
transitions and the way in which the trailer would flow. Using examples such as Adulthood and also television
programmes such as „TopBoy‟ allowed me to extract elements of their narratives and try to integrate them
creatively into my trailer as a complete body of work. For example, the dialogue and the way in which
characters carried themselves when in role where influenced by such programmes that focused on roughly the
same issues and explored the same themes.
In reference to genre, my main task and ancillary 1 are linked by the distinct colour schemes and lighting used in
each. Urban Dramas usually consist of dark lighting that look to conceal pieces of information and have the
audience guessing what will occur next. This colour scheme and lighting is what I chose to implement in my
poster as it is a direct promotional device to market the film. From this, I chose to have contrasting colours in my
poster, using bright and highlighted backgrounds as a foundation to my work. Nevertheless, I looked to link my
main task and ancillary task by highlighting the important scenes and in professional posters I found that a key
scene would be used as a backdrop to the poster. For example, Inception uses a scene in which they have
collectively entered a dream in a level where they come under strenuous attack. This is a way in which I linked
my two tasks within my chosen genre.
I looked to present a true representation of modern day Britain in which London, the capital city that nobody
would expect to facilitate gang culture, crime and anti-social behaviour is presented in its most explicit form.
Having said that, I didn‟t want to present something where people would brand it as a film playing to the
stereotypes of young people in South-London & the youth in general. Furthermore, I found that representing my
target audience was not hard to achieve when designing my poster and producing my film as I was able to build
on the work of established films & also acquire actors from local areas in and around South-London.
20. What I learned from audience feedback about ancillary task 1
The main thing I learned from audience feedback is that taking sole consideration into what is
needed to present a professional body of work for a specific target audience is crucial. I feel
that from listening to the viewpoints of classmates and various other college students, I
acknowledged that being able to present the main message in a few images is important.
Reason being, when a poster is seen from afar, the audience does not have a lot of time to read
every line of information, the most they‟ll see is the title and the main images that should be able
to sell the story. In my poster, it becomes evident that array of images I opted to use perfectly
sold the story and enticed the audience to want to watch this trailer/film.
One thing I did to branch out or expand the responses I received was to send the poster to the
actors and also display the poster on social networking platforms such as „BlackBerry Messenger‟
to see what people thought of it. From this I found that people of varied ages were interested in
seeing the finished product (trailer/film) as a result of my successful poster design. I found this
encouraging to know so I would be able to build on this to design my magazine.
21. Professional Model 1 for Ancillary 1 What I have learned
Model 1 This is a magazine from Marvel‟s Captain America.
The design of this magazine integrated the use of
the American flag in the background as a
foundation to the design to emphasis the sense of
national identity & also work to the thought of an
all inclusive American product. Nevertheless, It
becomes evident in magazines such as
Empire, depending on the issue will determine the
elaborate use of design, how the text is laid out
and to what effect it will have on its audience.
Moreover, the masthead always remains a large
font featuring the title „magazine of the year‟ at
the very top of the magazine. Additionally, this
magazine features a very distinct colour
scheme, using colours of the American flag and a
fairly right yellow as a complementary colour to the
white, red and blue. In this magazine, there is a
clear link to previous and upcoming products „The
Avengers‟ due for release in 2012. here we see
that a common feature of magazines is that they
highlight the extra features to be integrated into
the specific edition or issue.
The title of the film always takes a prominent place
in the magazines layout and design process. Here it
is of a large font similar to that of the
title/masthead and very central to emphasise the
main focus of this issue.
Additionally, this magazine promotes its contents
on the front page as a device to entice the reader
further to purchase the magazine and find out
more or build upon the foundation they have been
given.
22. Professional Model 1 for Ancillary 1 What I have learned
Model 1
This is a very unique and distinct magazine front cover
employed by Empire. Compared to the Captain America
issue, this issue features the elaborate use of direct links to the
film, presenting a sense of anchorage to tie down the main
message of the film. It becomes very evident that this is an
action film and the use of a night vision effect that is created
through a computer generated programme to create this
product. Nevertheless, further links are made by the use of the
gun being in close proximity to the „target‟ integrating the
words „Amazing 2010 preview issue‟ to both entice the
readers to watch the film and to also present a direct link to
the film as without this the product will lose its significance. The
main aim of such media products is to market and promote
the film.
One interesting feature is that the barcode is placed in a
place that is not usually given to the barcode, but given for
more elaborate text. Nevertheless, the subscribing information
is given prominence and segregated to a degree to
emphasise the importance of subscription to such media
products for upcoming offers ad deals. This is a feature all
magazines employ & is something I must integrate into my
own magazine to create a high quality, professional product.
Looking back at the background image as a basis to this
design is the use of blending and contrasting to almost hide
the image but to also present the theme of the film in greater
detail. This emphasises the action and violent nature of this
film as there is an exploding car in the background. This links
to the theory of Laura Mulvey on male pleasures, that such
elements in an action film is what attracts men to this macho
style of representation.
23. This is my ancillary project 1
This is my ancillary project 1, the magazine and I
found that after research I needed to create a
name that was appealing and had a direct link to
the products I was creating. This lead me to the
masthead and title „Legendary‟. This name implies
or denotes a substantial status in the industry, a
magazine that has top credentials and only
markets the best media products currently in the
market. Nevertheless, I also looked to integrate an
online website that I would act as an additional
promotion device used to push the sales and
audience attraction of this film.
As highlighted in previous analysis slides, it is
evident that the title of the film is always placed in
a prominent position, near the centre of the page.
This is to signify it is the focal point of the magazine
& this issue in particular.
This layout is very simplistic and does not feature as
many effects and edits as I aimed to keep a
„clean‟ design however I do acknowledge that
compared to my ancillary task 2, this does not
correlate as strongly as it could do. Nevertheless, I
looked to keep a level of consistency through the
use of similar fonts and text sizes to make sure there
were immediate links between the two products.
The central image is of a character in the film who
is not identified to integrate an enigma, a sense of
mystery that only becomes clear as your read the
magazine and also watch the film, so the two
products work hand in hand to create one strong
collective body of work.
24. This is how key concepts link main task, ancillary tasks 1 and 2
Narrative Genre Representation
Creating an ancillary task that has no direct link to the trailer is very much a disastrous thing to do which is why I aimed to keep
a level of consistency throughout the planning, construction & also the research stages. Personally, I feel that I successfully
made a link between my ancillary tasks and the main task as, I extracted elements of the main task into my magazine and
poster to ensure the consistency was evident in each of my projects. Additionally, I looked to transfer the fonts used in my
magazine to the fonts used in my magazine to certify that I consistently kept the standard of my work at a high level.
Moreover, I also went one step further and included the same fonts featured in the transitions in the film to the ancillary tasks
also. Nevertheless, it became important for me to do this because; the text I use has a heavy influence on the ways in which
the products are interpreted. The institutions I had designed and constructed also feature similar text fonts simply to present a
professional piece of work and have direct links to all my pieces of work. The main aim of my poster and in essence both my
ancillary tasks, was to successfully promote and market the film to reach a substantial peak in sales. An example of a thorough
marketing strategy was the integration of an enigma. An enigma being a question that is not immediately answered and thus
draws an audience to a text. In reference to my own text, this comes in the form of the identity of the protagonist being hidden
for a prolonged period of time enabling the audience to become enticed into the film. This plays to the ideology of urban
dramas that they in essence look to depict male strengths and present a masculine view of 21 st century London. Moreover, this
links to the theorist Roland Barthes, who presented the five codes. One code that perfectly summarises the way in which I have
linked my products together is the proairetic code (ATC) in which tension is built through action and withholding information
that proceeds ay given scene. This worked to develop the stories tension and keep the audience thoroughly interested. A
progression from this proairetic code was the use of binary oppositions, this being a clear division between the protagonist and
antagonist/good and evil. Nevertheless, my products all work to build audience interest so when the trailer is released; the
acknowledgement of the poster is what lures the audience to watch the film.
Moreover, it is evident that every film has a marketing tool whether it is a magazine or poster it has a USP, a unique selling point
that separates itself from every other product currently on the market. My USP is that such an issue has not been introduced
and the way in which it is presented, with no form of weaponry involved allows this film to be considered different to that of
films such as Adulthood that is of the same genre. I chose to present an archetypal character, one that could be identified by
the audience to be universally accepted and recognisable. This archetype character was the protagonist, the character that
found him at the centre of controversy at no fault of their own. He is simply a humble character that is made a lucrative target
by his former friends & this also presents itself as an archetypal character.
25. What I learned from audience feedback about
ancillary task 1
Michael, 18: “the magazine in contrast to the poster is not as strong in quality but is still a
good piece of simplistic but effective design.”
Femi, 18: “the poster is a very strong piece of design, I feel that the way you have captured
the narrative in your poster especially is very good. Also, your trailer is very good, presents a
side of London that I haven't seen presented in the media today so I think you‟ve done
well. However, I do think the magazine could be better but overall a quality piece of work
all round.”
These are just two responses but I was able to grasp what people though of my film and
ancillary tasks. I was pleased with both the merit and constructive criticism especially
concerning my ancillary task 1. I found that creating the magazine was a lot harder than
creating the poster. Reason for this being that, to extract images from a trailer and
implementing them into a poster is straight-forward and there is room to integrate them. In
a magazine, most magazines uses one main image & to capture your theme or narrative in
one image is a strenuous task. From my audience feedback, it is evident and fair to say a
lot of work needs to be done to the magazine to match the quality of the poster and trailer
but having said that I am happy with my work as a collective.
Additionally, I found that my ancillary task 2 was lacking a bit of creativity in terms of
implementing more effects and maybe changing the background colour instead of a
normal and possibly dull white.
26. Changes made in the re-draft of main task
Changes made in the re-draft of the main task were of a significant level. The main changes
were to the length of the soundtrack used in the trailer and also the transitions used in terms
of inter-titles and overall appearance.
This is where I had to shorten the track in several
places to fit the trailer and then re-edit the shot
sequence so that the audio and moving image ran
in unison without any hitches. This took a significant
amount of time but was beneficial to the creation
of my end product.
Following on from editing the audio, I began
placing the audio in the designated layers
and then re-sequencing the film to fit the
audio. These were the main changes that
were made to the film.
Another main change in the re-draft of the main task was
the significant amount inter-titles that needed to be
implemented. These titles are what guided the audience
through the film, almost acting as an aid to the audience.
27. Changes made in the re-draft of ancillary task 1
NO CHANGES WERE MADE TO MY ANCILLARY TASK 1
28. Changes made in the re-draft of ancillary task 2
In the ancillary task 2, it became
apparent that there were a few thinks
that needed straightening out especially
the four images across the poster. To
amend this, I had used the ruler tool „CTRL
+ R‟ to perfectly align all the images and
text on the poster. Apart from this, no
other changes were made to the poster.
29. How my 3 products work together to appeal to target
audience Creating an ancillary task that has no direct link to the trailer is
very much a disastrous thing to do which is why I aimed to keep
Target audience (reception theory) a level of consistency throughout the planning, construction &
Generic characteristics also the research stages. Personally, I feel that I successfully
Narrative structure made a link between my ancillary tasks and the main task as, I
extracted elements of the main task into my magazine and
Representational issues (gender, age, etc) poster to ensure the consistency was evident in each of my
projects.
Additionally, I looked to transfer the fonts used in my magazine to the fonts used in my magazine to certify that I
consistently kept the standard of my work at a high level. Moreover, I also went one step further and included the
same fonts featured in the transitions in the film to the ancillary tasks also. Nevertheless, it became important for me
to do this because; the text I use has a heavy influence on the ways in which the products are interpreted. The
institutions I had designed and constructed also feature similar text fonts simply to present a professional piece of
work and have direct links to all my pieces of work. The main aim of my poster and in essence both my ancillary
tasks, was to successfully promote and market the film to reach a substantial peak in sales. An example of a
thorough marketing strategy was the integration of an enigma. An enigma being a question that is not immediately
answered and thus draws an audience to a text. In reference to my own text, this comes in the form of the identity
of the protagonist being hidden for a prolonged period of time enabling the audience to become enticed into the
film. This plays to the ideology of urban dramas that they in essence look to depict male strengths and present a
masculine view of 21st century London. Moreover, this links to the theorist Roland Barthes, who presented the five
codes. One code that perfectly summarises the way in which I have linked my products together is the proairetic
code (ATC) in which tension is built through action and withholding information that proceeds ay given scene. This
worked to develop the stories tension and keep the audience thoroughly interested. A progression from this
proairetic code was the use of binary oppositions, this being a clear division between the protagonist and
antagonist/good and evil. Nevertheless, my products all work to build audience interest so when the trailer is
released; the acknowledgement of the poster is what lures the audience to watch the film.
Moreover, it is evident that every film has a marketing tool whether it is a magazine or poster it has a USP, a unique
selling point that separates itself from every other product currently on the market. My USP is that such an issue has
not been introduced and the way in which it is presented, with no form of weaponry involved allows this film to be
considered different to that of films such as Adulthood that is of the same genre. I chose to present an archetypal
character, one that could be identified by the audience to be universally accepted and recognisable. This
archetype character was the protagonist, the character that found him at the centre of controversy at no fault of
their own. He is simply a humble character that is made a lucrative target by his former friends & this also presents
itself as an archetypal character.
30. Links back to evaluation and
blog
http://bcarltonsfx.blogspot.co.uk/
