Twitter is a social media platform that allows users to post short messages called tweets. Key aspects include: - Users follow other accounts and see their tweets in a timeline - Tweets are limited to 280 characters - Hashtags allow tweets on the same topic to be searched - Retweets share another user's tweet with your followers - Direct messages allow private conversations between users

1. Twitter 101:
What Is It?

3. History Facts
• Idea came about from SMS text
messaging
• Original name was “Twttr” derived from
5 numbers in a short code
• Platform started out strictly with SMS
messages, no computer dashboard
• Twitter's popularity hit at the 2007
South by Southwest (SXSW) festival
• Started with 400,00 Tweets in 2007 per
quarter

4. What Is Twitter?
Twitter is the best way to discover what’s new in your
world.
An information network
Happens in real-time
Connects you to the latest information
Mini-blogging platform that sends messages of 140 characters

5. Twitter Lingo
Following - To receive messages on Twitter, you follow other people and companies you’re interested in—
which means you get their messages as they post.
Tweet - Users refer to an individual message as a tweet. Alternative words for Tweet are
“twittering” (verb) post, messages or update.
@username - Allows you to exchange public messages with individual users. Simply start a message with
@username of the person you want to reach.
DM, direct message - This is Twitter’s private messaging channel. These tweets appear on your home
page under the Direct Messages tab.
RT, retweet - Repost others messages while giving them credit for the post.
Trending Topics - Located on the right side of your screen and on the Twitter search page, you’ll see ten
Trending Topics, which are the most-mentioned terms on Twitter at that moment.
Hashtag (#) - It is the # symbol followed by a term describing or naming the topic. People can search for
tweets that include a hashtag listed.
Tweetup - A tweetup is simply an in-person gathering organized via Twitter, often spontaneous.
Shortened URLs - Often referred to as Bit.ly’s. Twitter can automatically shorten the URL for you to fit
within the 140 character maximum.

6. Tweets
1. Tweet Message
2. Shortened URL Link
3. @username
4. Hashtag

7. Twitter Dashboard
1. Search Bar 2. Navigation Menu
3. Twitter Status
4. Personal Bio
5. Help

8. Best Practices
Become a Twitter Leader!
• Think about Twitter as a place to build relationships.
• Include in your Bio and/or custom background the names (or @usernames) of the people twittering
from your company account.
• Include additional contact info, like email addresses.
• Listen regularly for comments about your company, brand and products.
• Be prepared to address concerns, offer customer service or thank people for praise.
• Use a casual, friendly tone in your messages.
• Don’t feel compelled to follow everyone who follows you.
• Do respond to some questions or comments addressed to you.
• Retweet messages that you like! People appreciate the sharing and amplification of their ideas.
• Post links to articles and sites you think folks would find interesting—even if they’re not your sites or
about your company.
• Make sure your tweets provide some real value.
Remember, it’s not about the
amount of followers you have!!

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