![ANALOG NATIVE
DIGITALLY-NATIVE HCP
AGES 27-46
MAINLY DIGITAL
EXPERIENCE
AGES 47-65
LOWER DIGITAL
EXPERIENCE
A doctor who qualiďŹed during or after the internet went mainstream
â and has relied on digital interactions through connective digital
technologies for his/her entire professional career
DIGITAL NATIVE
[dijâ˘iâ˘tl neyâ˘tiv]
ACCELERATION
OF TECHNOLOGY
The pace at which new technologies
are developed has increased dramatically
in recent years.
195019401930 1960 1980 19901970 2000 2010 2020 2030 2040 2050
DIGITAL TIPPING POINT
in 2014, the majority of HCPs
will be digitally native.
1968-87 1980-99 1986-2005 1991-2010 1995-2014
2000 2004 2009 2020
20
40
60
80
100
26%
38%
67%
15%
PERCENTAGEOFHCPSWHOAREDIGITALNATIVE
DOCTORS ARE CHANGING
51%
BORN
2014
TIPPING
POINT
OF
THE2014: The Year Digitally-Native HCP
SCHOOL UNIVERSITY QUALIFIES RETIRESMEDICAL DEGREE
COMMERCIALISATION
OF WWW
19951989
1977
Apple II introduced
becoming ďŹrst
successful PC
1990
OfďŹcal public face
of the internet
launched
1984
The Motorola
DynaTac 8000X
launched
1996
PubMed
1998
Doctors.net.uk
2005
WIKIPEDIA
2000 2007
Apple iPhone
launched
2010
Apple iPad
launched
Medscape
new EU students enrolling
in medical school each year
HCPs born before internet invented
Years of practice before internet invented
Internet exposure before promotion
Practicing HCPS/internet accessibility.
ARE YOU READY FOR 2014? Email mark.prince@lbi.com for more info.](https://image.slidesharecdn.com/datainfographicsjl060313v9-130606033316-phpapp01/85/2014-Year-of-the-Digitally-Native-HCP-1-320.jpg)
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2014: Year of the Digitally-Native HCP
- 1. ANALOG NATIVE DIGITALLY-NATIVE HCP AGES 27-46 MAINLY DIGITAL EXPERIENCE AGES 47-65 LOWER DIGITAL EXPERIENCE A doctor who qualiďŹed during or after the internet went mainstream â and has relied on digital interactions through connective digital technologies for his/her entire professional career DIGITAL NATIVE [dijâ˘iâ˘tl neyâ˘tiv] ACCELERATION OF TECHNOLOGY The pace at which new technologies are developed has increased dramatically in recent years. 195019401930 1960 1980 19901970 2000 2010 2020 2030 2040 2050 DIGITAL TIPPING POINT in 2014, the majority of HCPs will be digitally native. 1968-87 1980-99 1986-2005 1991-2010 1995-2014 2000 2004 2009 2020 20 40 60 80 100 26% 38% 67% 15% PERCENTAGEOFHCPSWHOAREDIGITALNATIVE DOCTORS ARE CHANGING 51% BORN 2014 TIPPING POINT OF THE2014: The Year Digitally-Native HCP SCHOOL UNIVERSITY QUALIFIES RETIRESMEDICAL DEGREE COMMERCIALISATION OF WWW 19951989 1977 Apple II introduced becoming ďŹrst successful PC 1990 OfďŹcal public face of the internet launched 1984 The Motorola DynaTac 8000X launched 1996 PubMed 1998 Doctors.net.uk 2005 WIKIPEDIA 2000 2007 Apple iPhone launched 2010 Apple iPad launched Medscape new EU students enrolling in medical school each year HCPs born before internet invented Years of practice before internet invented Internet exposure before promotion Practicing HCPS/internet accessibility. ARE YOU READY FOR 2014? Email mark.prince@lbi.com for more info.