These 11 steps are
1. SEO
2. Advertising
3. Buy web visitors
4. Social network
5. You tube
6. Blog
7. Multichannel ad
8. Retargeting
9. E-mail Marketing
10. Electronic signature
11. Answering Machines
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11 steps to launch your new website
1. 1
11 steps to launch your new website
1. Natural referencing (SEO)
Before creating a website, SEO is one of the first strategies to register to be present on
Google. A complex process of optimizing the pages of your website for specific
keywords. Preferably provide authoritative content and improve the quality of links to your
site. By improving the SEO ranking of your website, you will be present in the search engine
result pages for the specified keywords.
Also remember to keep your SEO in the event of a redesign of your website
(URL redirection ...)
2. SEO advertising to buy web visitors
Buy web visitors by creating ads and advertising campaigns get fast on the internet and
launch your website commercially. The most popular paid advertisements are Google
AdWords and Facebook campaigns. These ads allow you to buy from web visitors.
You manage a specific budget to spend and only pay when the user clicks on your ad. This
is called pay-per-click. Make sure your ad links to a landing page that matches the product
or service in your ad (you don't want to post hiking shoes and send visitors to a page with
umbrellas).
3. Buy web visitors
Looking for a quick way to get internet visitors, you can use providers who will use social
media likes or You tube video impressions. Increase your traffic by advertising in the space
of interest of your choice or send advertising emails to your members. Buy real-time web
visitors today! Do internet marketing for your YouTube video, Facebook community, online
store or blog. Increase the online reach of your website! Buying web visitors increases traffic
has a positive impact on SEO optimization and increases your ranking.
2. 2
4. Social networks
Choosing your social networks such as Facebook, Google Plus, Twitter, Linkedin… And
registering is an excellent way to promote your presence on the internet. Present your activity
and products on your business or company page of your social networks . Integrate your
social media links into your website and publish and respond to posts with your profile. Share
or post information in your social media, Youtube, blog, social media group
5. YouTube
About 1 billion people use
YouTube every month. This fact, combined with the huge popularity of video, makes
YouTube a natural tool for promoting your business and website. Be sure to include a call
to action in your video with a link to your website, and give people a good reason to go.
6. Create a blog
Blogs are great media for real-time business communication, especially since they allow
visitors to participate in the life of the blog. In any case, it will be a rewarding experience for
your company and a more human communication while remaining commercial. Before you get
started, here are some basics for content marketing.
See also guest blogging* constitutes a free source of content which, depending on its quality,
can generate traffic and useful backlinks for the site's SEO.
3. 3
7. Multichannel and cross-channel advertising
The multichannel strategy offers the right product (price / service) and improves customer
service, especially as the prices of quality customer service increase on the Internet. You
can use more traditional and offline advertising channels that are relatively easy and quick
to set up. For example, sending brochures to customers, the press, offering contests or
winning tickets in stores, using media such as local radio or television, etc.
Cross-channel strategy is a marketing technique used in commerce, giving customers new
purchasing behaviors. Cross-channel allows consumers to use various channels (catalog,
telephone, internet, TV, etc.) for the same purchasing journey.
For example, an Internet user begins his purchase by researching information on the
Internet; after comparing the products on merchant sites, he visits the physical store he has
chosen to test the product. Finally, he makes a payment for the product by mobile and shares
the product information on social networks.
8. Retargeting
If you shop online at Walmart, you may notice ads for the products you just purchased or
similar Walmart products on other websites. This is possible thanks to retargeting, a cookie-
based technology that involves inserting a special code into your website. When visitors come
to your site, the code attaches a cookie to the visitor's browser. This allows ads from your
site to be displayed on other sites around the web, increasing the visibility of your site as
well as the products and services you offer.
4. 4
9. Marketing e-mailing
Much of the success of email
marketing relies on growing your contact list, segmentation is important to cater to different
customer groups, and providing rich and unique content to retain your contacts. Post a call
to action on your site or by email, and encourage people to visit your website by regularly
posting new content.
10. Electronic signature
You can include a link to your homepage or a specific landing page that you want to
promote. If the link is to your home page, make sure it works as a landing page.
11. Automatic answering machine
An autoresponder is an email marketing program that allows you to automatically send emails
to your list right after they are signed up to your mailing list or after you download one of
your products.
This promotes your website much more than sending one-off promotional emails, in effect it
creates a solid relationship with a multitude of potential buyers within a short period of time.
You can set up an automatic response program using AWeber, for example.
In summary, a new business website can easily be promoted using the aforementioned
tools. These tools play a crucial role in generating website traffic and promoting sales.