1. B2B PPC Campaigns
that drive booth traffic
and deliver results
Approved Google Engage Agency

2. B2B Search Engine
Marketing that Works.
B2B Internet marketing is still in its infancy and trails
B2C by a country mile. But we think that’s going to
change in a big way. Because the things that make the
Internet so useful for consumers work for businesses
as well. Google and Bing and other search engines
are more than a place for consumers to find where to
purchase products. For B2B marketers it’s an online
library where your customers go to research new
products and services that relate to their business and
influence their own buying decisions. At LAS, we also
think that using search is a great way to establish
leadership positions. That’s why when you search
for “J2450” or “multilingual Google geo-targeting
strategies” our landing pages come up first. Because,
when potential customers find answers to their
business problems with your content, they are more
likely to think of you when they need your services.
In the automotive industry there are many conferences
and “trade shows” that serve verticals throughout the
supply chain. While auto shows like Geneva or the
North American International Auto Show in Detroit
come to mind first, every chain in the auto industry
has their own events that they spend a lot of money
to participate in. For instance, in the parts aftermarket
world there is the annual AAPEX conference held every
year in Las Vegas. According to the AAPEX website, in
2011 over 59,000 industry professionals attended this
event and over 15,000 were international executives
with 2,292 exhibitors and 4,929 booths. So standing
out and making sure your booth gets the traffic you
want is not easy. Here’s a tip to take advantage of
industry events that you may sponsor or participate in.

3. Time PPC Campaigns
with key industry events
Every April, the annual SAE World Congress
is held in Detroit. Over 10,000 automotive
professionals from across the globe will be
attending. In 2011, there were 148 exhibitors!
Do you think every attendee visits every booth
while they are there? How do you make sure
they visit yours? The World Congress
is truly an international event with 30% of
the exhibitors being Asian and European
exhibitors. In the chart at right is the search
traffic on Google for “SAE World Congress.”
As you can clearly see, there is a huge spike
in search before, during, and after this event.
That’s the perfect time to prepare a PPC The spike in the graph is search activity
campaign to advertise your booth to increase during the “SAE World Congress”
interest and traffic.
Exhibiting is not inexpensive with booths
going from $7,500 to $30,000. That doesn’t
include the cost of preparing your exhibit
either. However, preparing a great booth
is only half the challenge. Getting people
to visit is just as challenging, with potentially
millions of dollars in customer orders at
stake. A minimal investment in a multilingual
PPC campaign can make your booth
stand out and increase visitors and your
company’s leadership position. Make search
engine marketing a part of your trade
show marketing plans to increase traffic
and sales opportunities and make your PPC campaigns for event marketing is
an inexpensive and effective strategy
investment a success!
to drive traffic to your booth
For effective international and multilingual
SEO and PPC campaigns that make your
trade shows a success, contact Rick Woyde at
Language Arts & Science. Rick can be reached
by email at rickw@languageartsandscience.com
or at +1-248-246-0475.

4. Language Arts & Science
333 West 7th Street, Suite 120
Royal Oak, Michigan 48065
P: 248-246-0475, F: 248-282-0433
Visit our website at www.languageartsandscience.com
for more true stories and information on how to get the
most from your translation needs!