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Engage Your Audience with Storytelling

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Gary Hayes
Gary Hayes

How to attract, involve and reward your audience a presentation at the 3rd LAMP residential in Perth in 2006

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Rules of Engagement How to Attract, Involve and Reward Your Audience © Jackie Turnure 2006
Rules of Engagement Back to Basics • The role of story, no matter what the medium • Our primal narrative need for meaning • Meaning comes from an emotional connection • How do we connect? • What grabs our attention? • What keeps us watching/listening? • Once we leave/pause, what brings us back?
Rules of Engagement The Process • Engage – create curiosity and suspense • Involve – immerse us completely in the world • Extend – direct us within and across media • Surprise – keep us on the move • Reward – make it worth our while
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling
Engage Your Audience with Storytelling

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Engage Your Audience with Storytelling

  • 1. Rules of Engagement How to Attract, Involve and Reward Your Audience © Jackie Turnure 2006
  • 2. Rules of Engagement Back to Basics • The role of story, no matter what the medium • Our primal narrative need for meaning • Meaning comes from an emotional connection • How do we connect? • What grabs our attention? • What keeps us watching/listening? • Once we leave/pause, what brings us back?
  • 3. Rules of Engagement The Process • Engage – create curiosity and suspense • Involve – immerse us completely in the world • Extend – direct us within and across media • Surprise – keep us on the move • Reward – make it worth our while