Best Practises in Transmedia Entertainment - Christy Dena
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Transmedia design, participatory design, multi-audience targeting, teasers, trigger point, find your essence Christy Dena’s current blog & podcast: www.UniverseCreation101.com
![Why do Transmedia?
No Choice: audiences are doing it already
Pervasiveness: surround your audience with platforms devices,
over different times
Penetration: reach all target groups in one household
Personalisation: allow each to follow through with their preferred
media, type of entertainment, at the time they want it
DoubleClick, Nielsen//NetRatings, IMS report that consumers are
better reached with campaigns distributed across media (Various,
2003)
[Adapted from Wilfried Runde, Deutche Welle]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Best Practises in Transmedia Entertainment - Christy Dena
- 1. Best Practices in Transmedia Entertainment Christy Dena ABC LAMP, 2005
- 2. Why do Transmedia? No Choice: audiences are doing it already Pervasiveness: surround your audience with platforms devices, over different times Penetration: reach all target groups in one household Personalisation: allow each to follow through with their preferred media, type of entertainment, at the time they want it DoubleClick, Nielsen//NetRatings, IMS report that consumers are better reached with campaigns distributed across media (Various, 2003) [Adapted from Wilfried Runde, Deutche Welle]
- 3. What has come before…