1. Social Media Marketing Do’s for Brand/Company:
1. Know your customers: Your social media pages should be tailored to your consumer base, not
based on your own personal interests. To be honest, you consumers don't care about you. They
care about what YOU can do for THEM. Post stories that they can relate to. If you work at a
bakery, post recipes and tips and tricks of the trade.
2. Be active but don't over-do it: Be active on your social media, but don't post too many things.
This could lead to 2 problems: 1) Too much information can cause your followers to stop following
your posts and 2) Your posts can get lost within their newsfeeds and they won't see the posts that
could be really important to them.
3. Time does matter: Pay attention to analytics. Find out when your followers are most active on
social media and post your information during those time frames.
4. One voice: Social media is great for sharing, but make sure your message is the same across all
channels: website, public, social media, etc.
5. Share: We've been taught to share since we were young kids and some things never change.
This is one of those things. Share information!
6. Checklists: Checklists are great for many aspects in life. Social media works well with checklists.
Sure, it sounds simple, go on Twitter or Facebook, type up a post and hit share. Not exactly.
Make a checklist to ensure that your message will be understood, check for any grammar issues,
make sure the information your sharing can be shared, check the time-will your readers see it?,
and make sure if you are linking a site that the link is valid. These are just a few examples but
paying attention to your tweets can save you time and trouble later.
7. Be original: This is pretty self-explanitory, take a chance to be creative with your posts and stand
out from your competitor's. Who wants to blend in? Especially when your main goal is to bring in
customers. Stand out, make them remember you!
8. Customer Service: Great customer service can make or break a company. Customers are more
likely to come back and keep coming creating a loyalty to your brand. Not only will these
customers be loyal to you but they will be your best brand ambassadors by word-of-mouth
advertising, which serves as free advertising for your company.
9. Having a personality: Dull and boring posts will bring dull and boring results. You have to be
excited about your company, your product and the services you can provide your customers. If
you aren't excited and don't love what you stand for neither will your clients.
10. Understanding which social media platform(s) are best for their business: Just because
everyone seems to be on Facebook doesn't mean you need to be. Social media isn't a one size
fits all. If you are wanting to improve your SEO, then Google+ or YouTube would be your best
choice. If you want to drive traffic to your site, or improve your customer engagement then
Facebook, Twitter and Pinterest are going to be your best bet, according to Social Media Today.

2. Social Media Marketing Don’ts for Brand/Company:
1. Liking your own posts: Of course, you like your post, you posted it! Don't "like" or "favorite" your
own material. It just makes you look bad. Encourage your employees, however, to share and like
the material that is posted. Your employees can be the brand's greatest ambassadors.
2. Neglect: Use your social media! Just because you have a Facebook page or Twitter account
doesn't mean that is enough. You have to use the accounts to make them work.
3. Share too much: Be careful of the things you share, don't share too much information. This one
goes back to having a checklist. If you are premiering a product and post hints or pictures too
early it could destroy the whole product launch that others worked so hard on.
4. Connect with everyone: Just because someone follows you, doesn't mean you have to follow
them back. Think of it at choosing who you surround yourself in real-life. Before you follow back
think of how it will reflect on you, is this someone that would represent you and your business in a
good way if consumers saw that you were associated with them?
5. Forget to Network: Just as you would in real-life, to make connections and grow your brand you
need to network and build relationships. Social media isn't any different. If your impression is
good enough you might be able to work in a few word-of-mouth shoutouts.
6. Privacy Settings: Don't forget about privacy settings. You use them on your personal profiles, do
the same with your business. Remember once you share something on the internet, it doesn't go
away. Sure you can delete the post, but you don't know who may have seen the post and saved
the information before you deleted it. Never underestimate anything. Taking care of the privacy
settings also includes protecting your passwords. Only give passwords to those a select few and
choose a password that would be hard to guess. Also, use capital letters, numbers and
characters within your password.
7. Don't be spammy: Nobody likes spam, whether it be email or social networking, just don't do it.
This goes back to over-doing things. If you are constantly posting and posting the same
information you could get reported and your site may be shutdown. You can also lose part of your
consumer base.
8. Deleting negative comments: Acknowledging the problem not only can make a customer
happy, but prevent the company from a PR disaster later. This also shows the company is pro-
active in resolving the issues to make the customer happy.
9. Not responding at all: It is vital to engage with your customers, with no engagement they may
feel as if you don't care about their question, comment or concern. It all comes back to customer
service, with good or bad, posts by consumers should be replied to.
10. Too much automation: You lose the personal touch with customers if it sounds like a computer
is speaking to them. "Human-ize" your brand to make the engagement experience for the
customer more personable.

3. Social Media Marketing Do’s for Employees:
Do…
1. Encourage positive storiesaboutemployees,customers,andprojects.Make sure you
aren’tviolatingprivacy,butsharingthe positive createsagreatvibe foryourbusiness.
2. Create anticipation.Hintsfromyourstaff thatbigthingsare comingcan oftenbe more
valuable thanleakingsecretstooearly.
3. Publiclypraise youremployees.Tellinganemployee“goodjob”isnice.Tellingthemon
your Facebookpage andtaggingthemso theirfriendsandfamilycansee demonstrates
your pride.
4. Share lots of pictures.Snapshotsandevenshortvideosare greatwaysof expressingthe
personalityof yourcompany.Again,be sure torespectprivacy,butputtingfacesinfront
of yourcustomersisa great wayto connect.
5. Plana social mediastrategy.Putthe powerof social mediatowork,and any good
marketerknowsthatplanningisessential.If you’re goingtouse social media,think
ahead,and tie itintoyour othermarketingefforts.
6. Discussthe do’sand don’tswithyourteam.It can harnessthe powerof social mediaand
alsocreate accountability.Youremployeesneedtoknow exactlywhattoshare and
whatto keepquiet.
7. Advise employeesthatthere is noexpectationof privacy whentheyuse
company equipment,includingcomputersorother electronicdevices.Employeesshould
be made aware that the companyhas and reservesthe rightto monitorandreview
all use of company-ownedequipmentwithout notice,includingpostsorcomments
insocial media.
8. Define terms,provideexamples,anduse approvedlanguage.Byusingdefinedtermsand
providingexamplesof prohibitedconductthatisnotprotected,employerscanprohibit
the use of disfavoredlanguagebyemployeesinsocial media.
9. Protectconfidentialinformation andtrade secrets.Everycompanyneedsto protect
confidentialinformationandtrade secrets.Noorganizationwantsemployees topost
such informationonsocial media sites.
10. Encourage internal communications. Althoughthreateningdisciplineif anemployee
postsa workplace concernonsocial media insteadof communicatingaboutit internally
couldviolate the law,employersshouldstill encouragethe use of internal
communicationsandprocedures forresolvingconcerns.A social media policyshouldstill
urge (butnot require) employeestouse available channelswithin the organization,
rather thansocial media, toresolve disputes.
11. Consultwithcounsel to developappropriatelanguage. Whilea“boilerplate”disclaimer,
evenone thatincludes comprehensiveanddetailedlanguage,may be insufficientto
cure overbroadandvague language ina social mediapolicy,languagethatcompliesfully
withthe law can be crafted.Carefullydraftingalistof specific limitationsorexamplesin
the language of a social mediapolicycanensure protection of companyinterestswhile
alsoprotectingagainstclaimsof illegality.Walkingthe finelinescreatedbythe

4. constantlydeveloping landscapeof technologyandlaw inthe arenaof social mediais
challenging. However,aneffective andlawful policyis possible.
Social Media Marketing Don’ts for Employees:
Don’t…
1. Share proprietaryinformation.Everycompanyhassome informationtheywouldrather
keepfromthe publicand/ortheircompetitors.Make sure youremployeesknow when
specificpiecesof informationare notto be leaked.
2. Share private information.Discussingfinancial informationorcontactinformationcan
severelyirritateclients,employees,andothers.Discussinghealthinformationcan
sometimesbe acriminal offense.A goodrule of thumbis nevertoshare information that
isn’taboutyou.
3. Make derogatorycommentsaboutemployersortheirpractices.Everyone wantstovent
aboutworkplace situationsoccasionally,butnegativecommentscangetyou fired.Negative
commentsthatare untrue can getyou sued.
4. Make derogatory commentsaboutcustomers.Funnycustomerstorieshappendaily,but
sharingonline,evenif itcan’tgetback to the customermakesothersfeel like yourcompany
enjoysgossip.
5. Make derogatorycommentsaboutthe competition.Friendlycompetitionishealthy.
Whenit becomesunfriendly,however,itcancreate a lack of trustwithyour communityand
retaliationbyacompetitor.Evenif a competitorattackspublicly,takingthe highroadwill
nearlyalwaysprevail.
6. Gossip.Office gossipalwaysgetsbacktothe source.Banninggossipiscritical tohealthy
workingteams.Todaywith24/7 accessand the anonymityof the web,gossipisthrivingand
more dangerous.
7. Use vague,subjective,orundefinedterms. Nocompanywantsemployees touse obscene
or vulgarlanguage aboutthe organizationinsocial mediapostsor comments.Use language
restrictingemployees’rightstodiscuss wagesandotherworking conditions
8. Require employeestoresolveworkplace concernsinternally insteadof usingsocial
media. Itmay be temptingtohave a policy requiringemployeestokeepworkplace concerns
private bydiscussingthem internallyinsteadof postingthemonsocial media.However,a
provisionthatthreatens discipline for“going public”mightviolate the law.