1. Lewis Stewart

7. Our masks, as you can see each band member has there own personality because of there masks. Because we used colours such as black and white they really stand out against our black clothing.

13. We used large bold font, to make it clear for the audience to read the name, album and date. We also added our masks above we did this to keep the audience familiar with the masks

14. Mise en scene is a huge part of how you get your brand identity across, we used our music video to show the style of band the rumour has it are. We see here the beginning of the video, we used a white background because it worked well with the black amp and the black glove in the video. The main focus is the amp and is clearly seen because of the contrast of colours.

16. As you can see from the arrows we constantly show dirty rooms and graffiti, we chose our locations to film carefully, we wanted to show the audience this theme of graffiti and underground rock as clearly as possible

17. Once again we see the band member is wearing the own mask, that Is different to the others. They are dressed in black following the typical conventions of rock music

18. Here we have the first shot of the bands, and very similar to our last shot, we used this establishing shot to show all the band members and give the tone of the video and band in the first shot.

19. We chose this room because of it art work, all the band members have there own room we used that to represent there nightmares they had during the narrative, we used this shot last because we wanted the audience to get a long look at the theme of the band. We particularly liked the graffiti “Fresh new blood” we felt it added to the video and showed the band members as victim of this haunting place.

20. Cinematography We wanted to give a scary feel to the music video, it is very common for rock bands to be shown as scary and evil such as Slipknot, Slayer, marylin Manson. We felt a shot were all the band members are looking right at the camera would give a feel of scariness