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WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE

The more we have the opportunity to have memories about our lives thanks to social media and mobile devices, the less we are taking advatage of this.

In our attempts to capture memories, we miss the opportunity to live the moment.

WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE

  1. 1. LUCA DELLA DORA / @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE
  2. 2. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 2 YOU ARE OBSESSED WITH YOUR SMARTPHONE
  3. 3. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 3 YOU ARE NOT ALONE+2 BILLION PEOPLE WORLDWIDE WILL OWN A SMARTPHONE IN 2016 Statista, Number of smartphone users worldwide, 2015
  4. 4. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 4 OUR DEVICES HAVE BECOME AN EXTENSION OF OURSELVES PewResearch Center, Americans’ Views on Mobile Etiquette, 2015 3 IN 10 SMARTPHONE USERS SAY THEY NEVER TURN THEIR PHONES OFF
  5. 5. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 5 OUR DEVICES HAVE BECOME AN EXTENSION OF OURSELVES PewResearch Center, Americans’ Views on Mobile Etiquette, 2015 WE UNLOCK OUR SMARTPHONE +150 TIMES A DAY 35% OF PEOPLE CHECK THEIR SMARTPHONES FIRST THING IN THE MORNING 75% OF PEOPLE ADMIT TO USING THEIR SMARTPHONES WHILE IN THE BATHROOM 3 IN 10 SMARTPHONE USERS SAY THEY NEVER TURN THEIR PHONES OFF
  6. 6. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 6PewResearch Center, Americans’ Views on Mobile Etiquette, 2015 19% OF PEOPLE DROP PHONES DOWN THE TOILET
  7. 7. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 7 YOU ARE ADDICTED TO YOUR SMARTPHONE
  8. 8. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 8 AND THIS ADDICTION MAKES YOU LIVE YOUR LIFE THROUGH YOUR SMARTPHONE A DEEP ANXIETY AFFLICTS US WHEN WE ARE NOT ABLE TO RECORD AND SHARE THE MOMENTS WE LIVE
  9. 9. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 9 AND THIS ADDICTION MAKES YOU LIVE YOUR LIFE THROUGH YOUR SMARTPHONE
  10. 10. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 10 I SWEAR! 😱 LIFE EXISTED EVEN BEFORE SMARTPHONES
  11. 11. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 11 LIFE EXISTED EVEN BEFORE SMARTPHONES Photo: Getty
  12. 12. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 12 LIFE EXISTED EVEN BEFORE SMARTPHONES Photo: Getty
  13. 13. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 13 LIFE EXISTED EVEN BEFORE SMARTPHONES Photo: AP / Getty
  14. 14. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | HOMEPAGE TRAFFIC IS DECLINING 14 OK 👊 YOU GOT IT
  15. 15. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | HOMEPAGE TRAFFIC IS DECLINING 15 BUT WHAT DOES THIS MEAN?
  16. 16. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 16 IN OUR ATTEMPTS TO CAPTURE MEMORIES, WE MISS THE OPPORTUNITY TO LIVE IN THE MOMENT
  17. 17. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 17 THE WAY WE EXPERIENCE ALL ASPECTS OF LIFE HAS DRAMATICALLY CHANGED 29% OF SMARTPHONE OWNERS DESCRIBE THEIR PHONES AS “SOMETHING I CAN’T IMAGINE LIVING WITHOUT” PewResearch Center, Americans’ Views on Mobile Etiquette, 2015
  18. 18. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 18 THE WAY WE EXPERIENCE ALL ASPECTS OF LIFE HAS DRAMATICALLY CHANGED THE FIRST INTERACTION OF THE DAY HAPPENS VIA MOBILE DEVICES 35% OF PEOPLE THINK ABOUT THEIR SMARTPHONES FIRST THING IN THE MORNING 17% THINK ABOUT HAVING A COFFEE (MAYBE JUST TO INSTAGRAM THEIR COFFEE MUGS) Bank of America, Trends in Consumer Mobility Report, 2015
  19. 19. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | HOMEPAGE TRAFFIC IS DECLINING 19 WHAT ARE THE CONSEQUENCES?
  20. 20. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 20 WE ARE NOW INCREASINGLY LOOKING FOR SOLUTIONS ABLE TO GIVE OUR MEMORIES ANOTHER CHANCE
  21. 21. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | WE ARE NOW INCREASINGLY LOOKING FOR SOLUTIONS ABLE TO GIVE OUR MEMORIES ANOTHER CHANCE 21 THINK ABOUT FACEBOOK ↴
  22. 22. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | WE ARE NOW INCREASINGLY LOOKING FOR SOLUTIONS ABLE TO RECORD EVERYTHING WITHOUT AN EFFORT 22 MORRIS VILLARROEL - PROFESSOR AT THE POLYTHECNIC UNIVERSITY OF MADRID - HAS RECORDED EVERYDAY OF HIS LIFE (SINCE 2013) THROUGH A NARRATIVE CAMERA (A CAMERA ATTACHED TO HIS CHEST ABLE TO TAKE PICTURES EVERY 30”) AND 180 NOTEBOOKS (WHERE HE WROTE DOWN AN ESTIMATED 1.5 MILLION WORDS) TODAY.com, Man Records Every detail of its life for the past 5 years
  23. 23. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | HOMEPAGE TRAFFIC IS DECLINING 23 SO WHAT?
  24. 24. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 24 WE CAPTURE MOMENTS, BUT WE DON’T LIVE THEM WE TRY TO LIVE MOMENTS, AFTER THEY’VE HAPPENED
  25. 25. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 25 WE CAPTURE MOMENTS, BUT WE DON’T LIVE THEM WE TRY TO LIVE MOMENTS, AFTER THEY’VE HAPPENED WE CAPTURE MUCH OF OUR LIFE THOUGH FACEBOOK POSTS, TWEETS, CONTENTS ON INSTAGRAM.
  26. 26. @LUCA2D WE CAPTURE MOMENTS WE HAVE STOPPED TO LIVE | 26 WE CAPTURE MOMENTS, BUT WE DON’T LIVE THEM WE TRY TO LIVE MOMENTS, AFTER THEY’VE HAPPENED WE CAPTURE MUCH OF OUR LIFE THOUGH FACEBOOK POSTS, TWEETS, CONTENTS ON INSTAGRAM. BUT HOW MUCH OF WHAT WE CREATE & SHARE DO WE ACTUALLY RETURN AND REFLECT ON?
  27. 27. the end LUCA DELLA DORA / @LUCA2DI am still looking for the meaning of alcohol-free beer, in the meantime I passionately work as Editorial Director at We Are Social trying to build stories for the brands we are happy to work with.

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