Luca Della Dora

Milan Area, Italy, MI Italy

Marketing & Innovation Director at We Are Social

Advertising / Marketing / PR

Responsible for Marketing & Innovation at We Are Social. I have 9+ years of experience in digital marketing landscape, covering both operations (community management, research & monitoring, basic development, basic design) and planning areas (I've been Strategy Director & Editorial Director). I have worked on truly inspiring and selling projects as well as managing global multi-channel campaigns. I think that no new media will be the next big thing, I believe in relationships and conversations between brands and people: people don't engage with brands, they engage with experiences. I believe in social media as enablers of these experiences, and I am strongly convinced that brands need...