14. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 14
HIGH-INTEREST BRANDSHIGH-INTEREST MARKETS
15. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 15
HIGH-INTEREST MARKETS HIGH-INTEREST BRANDS HIGH-INTEREST TOPICS
16. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 16
HIGH-INTEREST MARKETS HIGH-INTEREST BRANDS HIGH-INTEREST TOPICS
P E O P L E
B R A N D S
C O N N E C T I O N
17. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT |
IT DOESN’T NEED TO BE AN
HIGH-INTEREST MEANING
FOR A LARGE AUDIENCE
17
18. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT |
IT COULD BE HIGH-INTEREST
TO 500 PEOPLE,
IF THAT’S THE 500 PEOPLE
THEY CARE ABOUT
18
19. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 19
HIGH-
INTEREST
BRANDS
ARE BRAND PEOPLE WANT TO
BE IN CONTACT WITH, BECAUSE
THEY ARE USING THEIR
PRODUCTS
20. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 20
HIGH-
INTEREST
BRANDS
ARE BRAND PEOPLE WANT TO
BE IN CONTACT WITH, BECAUSE
THEY WANT TO OWN THEIR
PRODUCTS
21. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 21
BUT IF YOU ARE NOT
AN HIGH-INTEREST BRAND
YOU NEED TO FIND BROADER
INTERESTS THAT YOU CAN USE
TO CONNECT THE BRAND WITH
PEOPLE
22. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 22
BUT IF YOU ARE NOT
AN HIGH-INTEREST BRAND
YOU NEED TO FIND BROADER
INTERESTS THAT YOU CAN USE
TO CONNECT THE BRAND WITH
PEOPLE
23. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 23
BUT IF YOU ARE NOT
AN HIGH-INTEREST BRAND
YOU NEED TO FIND BROADER
INTERESTS
TO
PEOPLE
it’s time to build stories
for people you want
to connect with
with
25. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 25
WE ARE, AS A SPECIES, ADDICTED TO STORIES.
EVEN WHEN THE BODY GOES TO SLEEP, THE MIND STAYS UP ALL NIGHT, TELL ITSELF STORIES.
- J. Gottschall, Author, The Storytelling Animal
27. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT |
DON’T MAKE THE CONTENT SUCK
27
- B.Marriott, VP of Content Marketing, Marriott International
28. the end
LUCA DELLA DORA / @LUCA2DI am still looking for the meaning of alcohol-free beer, in the meantime I passionately work as Editorial
Director at We Are Social trying to build stories for the brands we are happy to work with.