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CONTENT IS NOT (JUST) ABOUT CONTENT

A quick view on how brands should consider to invest their time and budgets in producing content that will create relationships with people.

CONTENT IS NOT (JUST) ABOUT CONTENT

  1. LUCA DELLA DORA / @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT|
  2. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | BRANDS NEED TO COMPETE IN ORDER TO EARN PEOPLE’S ATTENTION 2
  3. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | BUT THEY ARE NOT COMPETING ONLY WITH OTHER BRANDS AS THEY WERE DOING IN THE PAST 3
  4. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | THEY ARE NOW COMPETING WITH TONS OF AMAZING CONTENT PRODUCED BY PEOPLE 4
  5. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | THEY ARE NOW COMPETING WITH TONS OF AMAZING CONTENT PRODUCED BY PUBLISHERS 5
  6. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | THEY ARE NOW COMPETING WITH TONS OF AMAZING CONTENT PRODUCED BY OTHER BRANDS 6
  7. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | IT’S FUNDAMENTAL TO HAVE SOMETHING RELEVANT TO SAY 7
  8. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 8 IT’S FUNDAMENTAL TO HAVE SOMETHING RELEVANT TO SAY EVEN TO A SMALL AUDIENCE
  9. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | IF THEY DON’T HAVE SOMETHING RELEVANT THAT WILL CONNECT WITH THEM 9
  10. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | THEN THEY HAVE TO RECONSIDER SPENDING THEIR MONEY ON CONTENT MARKETING 10
  11. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | AND TO THINK ABOUT WHAT MAKE THEIR BRANDS RELEVANT TO PEOPLE 11
  12. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | DIFFERENT POINTS OF VIEW DEFINE WHAT IS ACTUALLY RELEVANT FOR PEOPLE 12
  13. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 13 HIGH-INTEREST MARKETS
  14. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 14 HIGH-INTEREST BRANDSHIGH-INTEREST MARKETS
  15. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 15 HIGH-INTEREST MARKETS HIGH-INTEREST BRANDS HIGH-INTEREST TOPICS
  16. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 16 HIGH-INTEREST MARKETS HIGH-INTEREST BRANDS HIGH-INTEREST TOPICS P E O P L E B R A N D S C O N N E C T I O N
  17. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | IT DOESN’T NEED TO BE AN HIGH-INTEREST MEANING FOR A LARGE AUDIENCE 17
  18. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | IT COULD BE HIGH-INTEREST TO 500 PEOPLE, IF THAT’S THE 500 PEOPLE THEY CARE ABOUT 18
  19. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 19 HIGH- INTEREST BRANDS ARE BRAND PEOPLE WANT TO BE IN CONTACT WITH, BECAUSE THEY ARE USING THEIR PRODUCTS
  20. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 20 HIGH- INTEREST BRANDS ARE BRAND PEOPLE WANT TO BE IN CONTACT WITH, BECAUSE THEY WANT TO OWN THEIR PRODUCTS
  21. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 21 BUT IF YOU ARE NOT AN HIGH-INTEREST BRAND YOU NEED TO FIND BROADER INTERESTS THAT YOU CAN USE TO CONNECT THE BRAND WITH PEOPLE
  22. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 22 BUT IF YOU ARE NOT AN HIGH-INTEREST BRAND YOU NEED TO FIND BROADER INTERESTS THAT YOU CAN USE TO CONNECT THE BRAND WITH PEOPLE
  23. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 23 BUT IF YOU ARE NOT AN HIGH-INTEREST BRAND YOU NEED TO FIND BROADER INTERESTS TO PEOPLE it’s time to build stories for people you want to connect with with
  24. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 24 BECAUSE
  25. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 25 WE ARE, AS A SPECIES, ADDICTED TO STORIES. EVEN WHEN THE BODY GOES TO SLEEP, THE MIND STAYS UP ALL NIGHT, TELL ITSELF STORIES. - J. Gottschall, Author, The Storytelling Animal
  26. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | 26 SO
  27. @LUCA2D CONTENT IS NOT (JUST) ABOUT CONTENT | DON’T MAKE THE CONTENT SUCK 27 - B.Marriott, VP of Content Marketing, Marriott International
  28. the end LUCA DELLA DORA / @LUCA2DI am still looking for the meaning of alcohol-free beer, in the meantime I passionately work as Editorial Director at We Are Social trying to build stories for the brands we are happy to work with.

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