1. An IBM®
Company
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LSC DIGITAL
Agency partners with Silverpop to help clients
deliver personalized communications that improve
the effectiveness of their marketing programs.
THE COMPANY
LSC Digital is a management-consulting firm that uses a combination of data, media and
technology to help acquire, retain and generate revenue for clients and customers. LSC
provides customer acquisition and retention solutions that leverage data, media and the
latest marketing technologies.The company offers Big Data solutions, database market-
ing, marketing analytics, intelligent media marketing automation and campaign execution
to both B2B and B2C companies of all sizes.
Combining more than 30 years of digital and direct marketing expertise, the agency offers
a large marketing skillset in a boutique setting. It views client relationships and the impor-
tance of great account management as the keystones to its approach and continues to
make large investments in technology, R&D and a professional staff eager to deliver great
solutions.
THE CHALLENGE
As with most agencies, the majority of LSC Digital’s challenges stem from the needs of
its clients, typically centered on achieving a high ROI while still meeting their marketing
goals, as well as finding the ability to truly target the correct audience for each client.
One client in particular, D Magazine, called on the agency to help with a deeper dive into
the demographics of its email contacts, particularly birthdays. Not only did it need to cap-
ture this data to launch a birthday program and provide a more personalized experience
for readers, but it wanted to increase overall database demographics for use in its online
advertising sales programs.
THE SOLUTION
LSC Digital knew it couldn’t go at it alone and decided to team up withSilverpop as an
extension of its marketing team. MarkColeman,VP, Digital MarketingServices at LSC
Digital, says the agency choseSilverpop because it enabled LSC to customize emails
through the use of dynamic content and target individuals based on their behaviors.
Silverpop is the digital marketing platform that LSC Digital has chosen
because of its ability to deliver highly targeted email communications based
on end user behaviors. Our ability to build programs that utilize these data
points has allowed our clients to achieve levels of success far beyond what
they have in the past with other agencies.
Mark Coleman,
VP, Digital Marketing Services,
LSC Digital
THE CHALLENGES
• Help clients achieve a high
ROI while still meeting their
marketing goals
• Find new ways to encourage
subscribers to provide
additional demographic data
• Increase overall database
demographics for use in
online advertising sales
programs
THE BENEFITS
• Helped clientDMagazine
achieve thefollowing results:
• Achieveemail open rateof
56% for birthdayprogram
• Increase number of
contacts sharing birthday
information by193%
• Increase number of
contacts sharing
“presence of children”
data by 761%

2. silverpop.com © 2014 Copyright Silverpop. All rights reserved. The Silverpop logo is a registered trademark of Silverpop Systems Inc. PAGE 2
An IBM®
Company
“We feelSilverpop’s behavioral marketing capabilities are the reason for such high levels of
engagement throughout the campaigns we have managed for various clients,” saysColeman.
The agency team now implementsSilverpop Engage’s automated emails and programs to
reduce resource costs for its clients.These run the gamut from simple auto responders to more
complex drip campaigns that run over the course of many months.
D Magazine used the platform to design its D Magazine BirthdayClub campaign, as well as cor-
responding emails that encourage subscribers to share additional demographic information,
such as gender and the presence of children within the home, through the offering of an online
coupon on the contact’s birthday. (See the “BirthdayClub” email image above for an example of
this personalization at work.).
THE RESULTS
D Magazine saw tremendous results from its birthday program campaign, including a 193
percent increase in contacts with birthdays in its database, as well as a 761 percent increase in
the number of contacts who had shared data on “presence of children.” In addition, its birthday
emails tallied an average open rate of 56 percent.
The magazine’s advertising staff was able to pass the critical demographic information to its ad-
vertisers.The resulting increase in redemption caused one advertiser (See’sCandies) to observe,
“The redemption rate is greater than any of our other online-to-offline coupon efforts via the
email channel.”
By providing a closed-loop solution for its clients, LSC Digital has been able to enhance its
clients’ digital marketing efforts and nurturing programs.As the agency grows, it plans on
incorporating tactics such as progressive profiling, shopping cart abandonment recovery and
relational tables integration.The goal is to useSilverpop to the highest potential so it can be
even more effective in helping its clients acquire and retain customers.
To find out more about Silverpop, an IBM company, and how it can benefit your company,
please contact us at 1-866-745-8767 or +44 20 7288 6343.
Visit us at www.silverpop.com