The 19th session of the Jungle Scout Million Dollar Case Study covers how to optimize your Amazon PPC campaigns for increased ROI.

1. THE MILLION DOLLAR CASE STUDY
Session #19:
Optimizing Pay Per Click
Campaigns
Journey to $1MM
June 28th, 2017
100% to

2. Quick Favor!
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3. What has been the
most difficult part
of Amazon FBA?
The most difficult part is having the courage to
take the risk of losing money. You are
courageous and an entrepreneur by definition when
you take risks, not when you already know the
outcome. I have been changing my mindset and
learning the method through your videos. I feel it's
time to take action and winning the jungle scout
extension will propel me in this journey.
Gucci Solo (Web App Winner!)
Melinda Schmuck, as you know I absolutely love Jungle
Scout products. I use their Chrome Extension almost daily for
product research. I follow their #MillionDollarCaseStudy and
all their other YouTube webinars to learn how to be a
successful #AmazonSeller I have used these tools to
successfully launch my first #PrivateLabel products with
Raschify, LLC and look forward to great success all thanks to
Jungle Scout
Why do you love
the #MDCS?
Adam Rasch (JS T-Shirt Winner)
Session 18 Giveaway Winners

4. Session 19 GIVEAWAY : Win a Web App or a T-Shirt
▸ HOW TO ENTER
Use this Link to Enter our Giveaway
www.junglescout.com/giveaway
The link will also be in the Video Description of the
Replay on YouTube!
▸ 2 Winners, 1 Prize for Each !
▹ 1 Jungle Scout Lite Extension
▹ 2 Jungle Scout T Shirt’s
▹ Featured on the Website!
▸ Winners selected every week for all of 2017!

5. Jungle Snugs Updates
● New images from
www.theproductphotographystudio.com
● Did some additional design work to all images
● Created and added a competitive matrix
● Not giving away any coupons right now
● Started an A/B test with Splitly.com to test main
images
● Let’s take a look at Fetcher and our listing

6. 3 Steps To Optimizing Pay Per Click
1.Cut Wasted Spend
2.Ramp Up Profitable
Conversions
a. Bid higher to see if we can rank better
b. And/Or increase daily budgets
3.Find new Keywords
Setting up your
first campaign?
Check out Session
13 first

7. A Little Recap on Match Types & Vocab
Keyword Will Fire On Won’t Fire On Can Include
Broad Baby towel
Baby hooded
towels, toddler
towels, baby towels,
baby pink hooded
towels
Bath rag
synonyms, abbreviations,
acronyms, misspellings and
variations including plurals
and stemmings (e.g house
vs housing)
Phrase Baby towel
Pink baby towel,
Babies towels
Baby hooded
Towel, Baby
pink towel
misspellings, singulars or
plurals, stemmings,
abbreviations, and acronyms
Exact Baby towel
Baby towel, Baby
towels, babie towel
Pink hooded
baby towels,
blue baby towel
misspellings, singulars or
plurals
7

8. PPC Costs
Sales from PPC
Advertising Cost of Sale (ACoS)=
$10
$100
10% (ACoS) =
Example:
What is ACoS?

9. Landed Cost of Goods + FBA Fees
Retail Price
Breakeven ACoS 1 -=
We know:
▸ Retail Price = Currently: $17.95, Future $23.95
▸ Landed Cost of Goods (ie towel, packaging, inbound shipping) = $5.45
▸ FBA Fees = $7.92 or $8.82 at the higher price
26% = 1 -
$5.45 + $7.92
$17.95
40% = 1 -
$5.45 + $8.82
$23.95
At $17.95 Price: At $23.95 Price:
To Find ACoS Breakeven point….

10. 1. Cut Wasted Spend
How can we reduce our spend to improve profitability of
our campaigns?
1. Improve quality and relevancy of traffic
1. Adjust bids (manual and automatic campaigns)
1. Add negative keywords

11. 2. Ramp Up Profitable Conversions
How can you grow your sales with Pay Per Click
Campaigns?
1. Increase bids on profitable keywords
a. increase the likelihood of getting the click over your
competition
2. Change Bid Type on converting keywords
a. Be more specific for keywords you know will convert--go
from Broad to Phrase to ultimately Exact Match

12. Download Search Term Report
Filter the columns so that you can sort ascending to descending
Filter by:
Highest ACoS – reduce bids for these
Lowest ACoS – which keywords are converting well? Can you increase the bid on
those keywords so that you can generate more of that traffic to your listing?
Highest Spend – where are you spending a bulk of your money? Are those keywords
converting or not? What is the CPA?
Highest Conversions – do you need to adjust your bid on these keywords? Can you
increase your bid to squeeze your more sales?
3. Analyze Search Term Reports for New Keywords

13. Let’s Check The Search Term Reports
The Search Term Report
show tell you:
▸ Profitable/unprofitable
keywords
▸ How to adjust your bids
appropriately
▸ New keywords that will
convert

14. Watch Over My Shoulder!

15. Cut Wasted Spend
a. Add negative keywords
b. Pause Keywords
c. Adjust bids to break even ACoS
Ramp Up Profitable Conversions
a. Isolate high-converting keywords to
independent ad group
b. Make bid types more targeted when
possible--Exact Match is ideal
Check Search Term Report for New Keywords
a. Best keyword research of all :-)
Recap: 3 Steps To Optimizing Pay Per Click

16. Next Session: Amazon Marketing Services (AMS)
I’ll show you
how to get
these ads
➔ We’ll take the next week off for 4th of July
➔ Next session: July 12th at 5p PT/ 8p ET
➔ Signup at: junglescout.com/million

17. Quick Favor!
If you’re enjoying the MDCS - please help us out!