Enjoy my presentation on 'Introduction to Social Media for Business.

1. Introduction to Social Media for
Business
Proudly Presented by:

2. Who is Kylie Bartlett?

5. The Agricultural Revolution

6. The Industrial Revolution

7. The New Media Revolution
A factory in our
pocket…….

9. “This telephone has too many shortcomings to be seriously considered as
a means of communication.”
Western Union Internal memo 1876

10. “The wireless music box has no imaginable commercial value. Who
would pay for a message sent to nobody in particular?”
An inventor in response to David Sarnoff’s push for radio 1920

11. “While theoretically and technically television may be
feasible, commercially and financially it is an impossibility.”
Lee De Forest, radio pioneer 1926

12. “Visionaries see the future of
telecommuting workers, interactive
libraries and multimedia classrooms.
They speak of electronic town meetings
and virtual communities.
Commerce and business will shift from
offices and malls to networks and
modems. And the freedom of digital
networks will make government more
democratic. Baloney!!”
Cliff Stoll, author, astronomer,
professor 1995

14. Top 10 Social Media Trends
For 2012
Trends courtesy of Randi Zuckerberg

15. Trend1: Luxury living, without
luxury spending
• Airbnb
• Cherry
• Rent the Runway
• Fancy Hands
• Task Rabbit
• Jetsuite

16. Trend 2: Creating the Loyalty
Program of the Future

18. Trend 3: Using Platforms for
Customer Service

19. Trend 4: Mobile First

20. Trend 5: People as Curators

21. Trend 6: Have a Sense of Humour

22. Trend 7: Crowdsourcing

23. Trend 8: People as Platforms and
Media Brands

24. Trend 9: Video and Live Streaming
• Justin TV
• Ustream TV
• Spondo

25. Trend 10: Gamification of
Everything
• Nike + that cheers when you’re running
• Alarm clock app donates $1 every time you
hit ‘snooze’
• Scales that tweet you weight

27. Social & mobile
Engines
Website
Database Search
Engines Engines
List
Spender
Engines

28. Your Website Must Haves
• You have 7 – 12 seconds to grab visitors’ attention,
make it worth their while
• Prime real estate is top right hand corner – make it
sticky
• The less clicks the better
• Your unique selling and value propositions must be front
and centre on your homepage
• The money is in the list – ensure you your website
caters for new subscribers
• Ensure you’re sociable and shareable
• The ability to transact with you

29. Customers are
Now Your
Marketers….
Empower
Them!

30. It’s no longer just B2B and
B2C, it’s also C2C!!

39. Sales and Marketing People
Ruin Everything!

41. What is Mobile Media
Marketing?
5 BILLION mobile phones
4 TIMES as many mobile phone users
as internet users
33% of phones use high speed data
services
Every 60 seconds, 13,000 apps are
downloaded around the world

42. The R.O.B.O. Concept

43. Zero Moment Of Truth

44. Some Staggering Stats
• 79% of people use smart phone to help with
shopping
• 95% look for local information
• 88% of people use local information to take
action within one day
• 71% of people search because they saw an ad
• 48% of people use smart phones to get
coupons
• $216 billion = total amount of retail sales in
Australia for 2011
• 4.9% of total retail sales were made online
& of that, 75% were from domestic online
retailers

45. What is Location Based
Marketing?
Also known as geo-targeting
Research tells us that consumers generally
shop within 15km from where they live
If you’re not on page 1 of Google,
you’re not on Google & in the
consumers mind, you don’t exist!

46. Location, location, location!

47. The best way to increase foot traffic into your
store is to influence them whilst they’re
walking!

48. The Fastest Way of Getting on
Page One of Google!

53. Your Strategic Plan is the
Key to Your Success or
Your Failure with Social
Media!

54. HR &
Training
Advertising
Admin Marketing
PR
SOCIAL
MEDIA
PLAN
Customer
Sales
Service

55. 10. Create & Implement the Plan
9. Conduct Online Audit
8. Collateral Stock-Take
7. Appoint Brand Ambassadors
6. Establish Social Policies
5. Create Your Business Personas
4. Analyse Competitors & Influencers
3. Get to Know Your Communities
2. Plan and Set Business Objectives
1. Key Stake-Holders Buy In (Culture)

56. The 10 Key Takeaways
1. Accept that it is happening whether you like it or not
2. Join it with traditional marketing, not instead of
3. Don’t write cheques with social, mobile media and location
based marketing that your business can’t cash
4. Openness and transparency – Wiki leaks
5. Have a publisher mindset, not a marketing mindset
6. Don’t ask what (that’s a tactic) ask why (business strategy)
7. You are who Google says you are
8. Content plus community equals currency
9. Your consumers want you, right here, right now – ZMOT
10.Without a strategic plan you’ll end up with the house-that-Jack
built, creating a blueprint is the key to success!

57. 1-Day In-House Tailored Strategic
Session
• Tailored to your specific business needs
• Facilitated session on how to create a strategic social media plan for your
business with your key stakeholders
• Post strategic session mapped out plan (Gantt Chart)
Investment: $2,640.00 (up to 10 people)

58. 3-Hour One-on-One
Strategic Coaching Session
• Tailored to your specific personal needs
• Facilitated one-on-one coaching on how to create a strategic social media plan
for your business
• Comprehensive workbook for you to map out your strategic plan ideas
Investment: $990.00

59. 1-Day Public Workshop
• Facilitated session on how to create a strategic social media plan for your
business
• Comprehensive workbook for you to map out your plan in
• Full catering for the entire day
Date: 12th September 2012 Investment: $440

60. www.socialforcefive.com.au
Don’t forget to ‘LIKE US’ on Facebook!