2. #who
• @kyleoman - 13,836,112 - 27.3k - 679!
• M.A. Communication!
• Published articles: !
• New communication technologies in self-disclosure (Journal of
Communication, 2013)!
• Risk communication and social media (SAGE Handbook of
Communication, 2014)!
• 17 other papers…!
• Social Marketer!
• University of Arizona Social Media: Employee 0!
• Contracted social advertising support!
• 52% higher engagement than Twitter’s suggestions!
• Armory Pacific!
• Construct social media experiences and create identities!
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!
3. #purpose
• Provide context for Twitter’s popularity
• Suggest different ways to utilize the
platform
• Introduce logistics for tweeting
• Review little-known tips
4. #whyshouldicare
• News outlets use it to gather information
and keep tabs on local areas.
• Google indexes Twitter.
• Twitter is faster than Google.
• Real time feed of every imaginable topic.
!
!
!
It is the pulse of the world.
5. #personal
• keep up with the news
• political interests
• follow funny people
• use it as an RSS feed
• follow sports
• entertainment
• take advantage of popular brands
• customer service speediness
• keep tabs on friends and family
• music discovery
• local awareness
• meet new people
Uses for Twitter could include:
6. #professional
• follow companies you want to work for
• interact with partner services
• advertise your brand
• updates on your business successes
• follow networking events
• grow awareness for you or something else
• find pulses of discontent in target industry
• view industry analysts’ talking points
• identify competitors
• locate customers
Uses for Twitter could include:
21. #message
• Twitter allows for private messaging in 140
characters or less.
• Messages can only be sent to people who
mutually follow each other.
• Links can’t be sent in direct messages.
!
!
U up?
22. #value
• Locate accounts with similar interests.
• Create lists to follow certain information.
• Post a few times a day.
• Favorite and retweet content you find
interesting.
• Reply to your notifications.
• Share interesting content.
• Use promoted tweets (ads) to grow your
following and create conversation.
!
!
Create a community.
23. #misctips
• Twitter and Instagram do not get along.
• But… tweets with images get twice the
response.
• Enable 2-step authentication for security.
• Use proper grammar and spelling.
• There are exceptions.
• Don’t go hashtag crazy.
• Use a “$” in front of a stock name to see
activity.
!
!
For your consideration.
25. #whatsthepoint
• Knowing where to go for information is
valuable.
• Being seen as a thought-leader in a topic is
beneficial.
• Involving yourself in conversations raises
your brand’s awareness.
• Easy way to pass time and learn.
• People like snippets of your life.
!
!
It is the pulse of the world.
