Guerilla Offering

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THE GUERILLA OFFERING
Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

CHOOSING
“GUERILLAS”
OVER MONKEYS

Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

800LB RELATIONSHIPS  Guerilla’s focus on the
relationships that are
built with their
customers.

 Monkey’sthink of
customer’s as inventory
and relationships as
burdensome.

Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

 Guerilla’s have
800LB CAPABILITIES
personally tested their
strategies on their
own businesses (and
livelihoods).

 Monkey’s follow the
“this-should-work-on-
your-business-
because-it-kinda-
worked-on-our-other-
clients” approach. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

 Guerilla’s have direct
800LBRESOURCES
access to resources
that span far wider
than internet
marketing.

 Monkey’s can only
refer you to the guy
one cubicle next to
them.

Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

800LB IMPROVEMENT  Guerilla’s glue their
eyes to your
campaigns – 800lb
attention for 800lb
results.

 Monkey’s like to show
you incremental
improvements –
they’re afraid to go all
out.
Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

YOU’VE GOT AN

800LB PROBLEM Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

WE’VE GOT THE

800LB
SOLUTION

Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

STEP 1: GET OUR OPINION
 Simply click on the “Guerilla-pinion” tab on our
homepage and follow the instructions.

 We will happily send you a video chock-full of
suggestions on ways to improve your site, fan
page, or campaign as a whole.
Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

STEP 3: IMPLEMENTING THE “PLAN”
 After talking with you, we partake in our own
specialty – “doing.”
 We take all the ideas on the table and narrow
everything down into a productive package.
 At campaign launch, we execute the
package and ensure that you have access
across the board to see your business grow.

Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

STEP 4: SCOREBOARD, SCOREBOARD

 We provide you with up-to-date statistics of
your campaign.
 There is no “playing” it up, we give you cold
hard facts.

959 165% 54,199% 1,983%
Unique Visitors Higher Likes Higher Higher
Reach Engagement
NOTE: These are, in fact, real numbers from a real campaign from a real
client!
Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

STEP 5: PURE REFINEMENT

 We really show our competitive advantage
when we refine your campaign.
 Our specialty lies in the ability to improve
upon what we already know – taking the
information and results from your campaign
to make them even better.

Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

FROM
THIS…

D
Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

…TO
THIS!

Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

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Objectives • Understand how to answer the question: Why should I hire or promote you over others? • What are your key differentiators as a product manager or marketing manager? • What can you do to accelerate your career in product management or product marketing? Description This discussion will help you understand key tips to differentiate yourself and accelerate you career as a product manager or marketing manager. Learn how to convince a prospective employer why they should hire you or why they should promote you over others. We will identify how you can enhance your worth by increasing your transferable skills. We will also discuss ways to identify your unique selling propositions. Audience This discussion is for those of you who want to accelerate your career, obtain a promotion, or find your next job opportunity. For more info, connect with Hector Del Castillo at http:/linkd.in/hdelcastillo.

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Guerilla Offering

3. 800LB RELATIONSHIPS  Guerilla’s focus on the relationships that are built with their customers.  Monkey’sthink of customer’s as inventory and relationships as burdensome. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

4.  Guerilla’s have 800LB CAPABILITIES personally tested their strategies on their own businesses (and livelihoods).  Monkey’s follow the “this-should-work-on- your-business- because-it-kinda- worked-on-our-other- clients” approach. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

5.  Guerilla’s have direct 800LBRESOURCES access to resources that span far wider than internet marketing.  Monkey’s can only refer you to the guy one cubicle next to them. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

6. 800LB IMPROVEMENT  Guerilla’s glue their eyes to your campaigns – 800lb attention for 800lb results.  Monkey’s like to show you incremental improvements – they’re afraid to go all out. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

9. STEP 1: GET OUR OPINION  Simply click on the “Guerilla-pinion” tab on our homepage and follow the instructions.  We will happily send you a video chock-full of suggestions on ways to improve your site, fan page, or campaign as a whole. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

10. STEP 2: GETTING TO KNOW EACH OTHER  Relationships are Key  We put the hours in to make sure that our goals for campaigns sync with your goals for your brand.  At this stage, it’s all about 50,000 feet views and strategies for success. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

11. STEP 3: IMPLEMENTING THE “PLAN”  After talking with you, we partake in our own specialty – “doing.”  We take all the ideas on the table and narrow everything down into a productive package.  At campaign launch, we execute the package and ensure that you have access across the board to see your business grow. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

12. STEP 4: SCOREBOARD, SCOREBOARD  We provide you with up-to-date statistics of your campaign.  There is no “playing” it up, we give you cold hard facts. 959 165% 54,199% 1,983% Unique Visitors Higher Likes Higher Higher Reach Engagement NOTE: These are, in fact, real numbers from a real campaign from a real client! Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

13. STEP 5: PURE REFINEMENT  We really show our competitive advantage when we refine your campaign.  Our specialty lies in the ability to improve upon what we already know – taking the information and results from your campaign to make them even better. Copyright ©Guerilla Consulting Group 2012. All Rights Reserved.

Guerilla Offering

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