http://www.getbrandswag.com

www.kylelacy.com @kyleplacy facebook.com/kyleplacy

Borders no longer exist

Language is Secondary

“ It’s easy to imagine
a not-too-distant future in which automatic translation will allow two people in the world to message one another in real time, each experiencing the chat in his or her tongue.” -Vint Cerf VP of Google

What is Twitter? http://www.twitter.com

<ul><li>Micro-blogging service that enables its
users to send and read other users’ updates known as tweets. </li></ul>

<ul><li>Cocktail </li></ul><ul><li>Party </li></ul>

35-49 Represent 42% of Twitter
Users

Tweets

<ul><li>Text-based posts of up to
140 characters which are displayed on the user’s profile page and delivered to other users who have subscribed to them (followers) </li></ul>

@

RT

#

DM

Tiny.Url

http://bit.ly

Profile

Name – Bio - Web
<ul><li>Brief Keyword Rich Bio </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul><ul><li>Location </li></ul><ul><li>Website </li></ul>

Background <ul><li>Give Additional Connection Points
</li></ul><ul><li>Picture or Logo </li></ul><ul><li>Give a 140-160 Description of Yourself or Company </li></ul>

Tweet Up

Lists

Email

Search

http://search.twitter.com

Friends Enemies

<ul><li>Start by following your friends
</li></ul><ul><li>Watch the conversation and follow their friends </li></ul><ul><li>Look at Lists </li></ul><ul><li>Follow industry leaders </li></ul>

TweetDeck www.tweetdeck.com Desktop Application for
Twitter Management

Hootsuite www.hootsuite.com Web Based Application
for Twitter Management

MOST Getting the out of
Social Media

Monitoring Objectives Strategy Tools

<ul><li>The Importance of Listening </li></ul><ul><li>Custom
Reputation Management </li></ul><ul><ul><li>Radian6.com </li></ul></ul><ul><li>Google Alerts </li></ul><ul><ul><li>http://www.google.com/alerts </li></ul></ul>Monitoring

<ul><li>Establish the Rules </li></ul><ul><li>Why are
you applying social media? </li></ul><ul><li>What do you want to accomplish? </li></ul>Objectives

<ul><li>The Value of a Story
</li></ul><ul><li>Building Brand Awareness </li></ul><ul><li>Where are you driving the user? </li></ul>Strategy

<ul><li>What technology are you using?
</li></ul><ul><li>What technology are they using? </li></ul><ul><li>What technology are your employees using? </li></ul>Tools

5 Ways to Combine

1. Marketing Research

2. Traditional Networking

3. Integration

4. Brand Awareness

5. Lead Generation

blogsearch.google.com

Connect With Me <ul><li>Blog: http://www.kylelacy.com
</li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul>