Email Trends and Tactics for 2014 - Dallas Internet Summit

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Kyle Lacy

Presentation given at the Dallas Internet Summit on December 10th in Dallas, TX.

Marketing Business Technologie

Pinterest.com/exacttarget
ExactTarget.com/blog

•

Contrast – carefully consider your
color choices to ensure the text and
images stand out properly against
the background.

•

Avoid reversing out small text on a
dark background.

•

Text Size – 13px for body copy. No
pinching = 15-16px (depending on
font) and preview it on your mobile
device.

David Walmsley
Head of Multichannel
Marks & Spencer

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