Kyle Abercrombie personal brand project

1. PERSONAL BRAND EXPLORATION
Kyle Abercrombie
Project & Portfolio I: Week 1
October, 4th, 2022

2. My name is Kyle Abercrombie. I was born and
raised in Dahlonega ,Georgia and I’m a student
studying sportscasting at Full Sail.Ever since I
was little I loved sports and content creation. My
brother and I had a YouTube account with 500k
subscribers then I really focused on my love for
sports. I have goals and visions for when I
graduate from Full Sail. I just need my foot in the
door in the sports market world. I will do
anything from analytics to writing blog post for
the company and after working at a sports
company for some time I would like to make my
way to play-by-play broadcasting.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Broadcast Writer
• Play-by-Play announcer
• Analytics
BRAND ARCHETYPE -Royalty
Archetype is known to create a
prosperous, successful community.
To leverage their authority and lead
by example.
[Broadcasting] for [Atlanta sport companies]

4. Recruiters & Hiring Managers at NFL Network, ESPN, NBC
Sports, FOX and CBS Sports
TARGET AUDIENCE
DEMOGRAPHICS:
80% Male, 18-50 years old, Predominately
White and African American. Located in
large cities on the East Coast.
PSYCHOGRAPHICS:
Very Precise, work-driven people. Social,
outgoing, polite, Most worked from the
bottom. Motivated people.
IDEAL AUDIENCE MEMBERS
Michael Schwab, Sports Director (ABC/ESPN)
Leigh Maylock, Talent Producer, (FOX Sports)
Jason Williams, Director, HR(ESPN)

5. GOALS
Short Term: (Immediately After Graduation, 2023)
‣ After graduation apply for jobs on LinkedIn
targeting the Atlanta sporting market. Get a job
with an Atlanta sports team.
Mid Term: (2025)
‣ After working with the Atlanta sports team
apply for a job with barstool sports and build
my brand there.
Long Term: (2028)
• After building my brand and working on play-by-play
with Barstool I would sign a contract with FOX Sports
to pursue play-by-play announcing.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Media Creation
SOFT
HARD
Novice / Adept / Expert
Adobe Creative Suite Novice / Adept / Expert
Time Management Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Writing
SOFT
HARD
Novice / Adept / Expert
Good Pronunciation Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Oral Expression Novice / Adept / Expert

7. I use my strong work ethic and leadership to
generate team based success on all levels
of sports broadcasting and media for all
sports fans.
PROMISE

8. CREDENTIALS
Work Experience:
• 2015-2022 YouTube
Education:
• Sportscasting, B.S., Full Sail University (Sept. 2023)
Leadership Roles:
• Leader of my high school baseball
team(2021)
• Lead counselor at a summer camp

9. COMPETITION
Joshua Gonzalez
Industry Experience:
• Worked in the United States Marine
Corps
• Low Voltage Electrician
• Sandwich Artist
Education:
• Oviedo High School Graduate, ECPI University, Radio
School Satellite, currently attending Full Sail University
Leadership Experience:
• Sergeant in charge of a 10 men fire team.
• Team lead during Operation Trident Juncture in Norway
Skills and Proficiencies:
• Satellite Operator, 3 years
• Radio Operator, 3 years
• Communication Planner, 3 years
Kyle Abercrombie
Overall Online Presence:
• Not too many connections or online presence, that is
something I may need to work on. I have linkedin
account to start.
• Grade- Poor 30 out of 100
Industry Experience:
• YouTube
• assumed to still be in school
Education:
• Lumpkin County High School Graduate
• Currently enrolled in Sportscasting B.S at Full Sail
University
Leadership Experience:
• Leader of high school baseball team
• Lead counselor at summer camp
Skills and Proficiencies:
• Adobe Suite
• Media Creation
Overall Online Presence:
• I have a lot of connections in the online world but no
connections in the sports market
• No headshot, no articles published, have social
presence
• Grade- Poor 40 out of 100

10. COMPETITION
Logan Peter
Noteworthy Experience:
• Doing Play-by-Play for Rollins College
• Interviewing players at UCF post games conferences
Kyle Abercrombie
Industry Experience:
• Broadcasting games for Rollins
College
• Interviewing players at UCF
Education:
• Rollins College
• Full Sail graduate (August 2022)
Skills and Proficiencies:
• Radio announcing
• Good Presenter
• Leadership
Overall Online Presence:
• Has online connections. His online presence is good a
lot of people know of him. His linkedin is updated and is
listed for work. Headshot is good, I don’t see any
articles published.
• Grade: Great 80 out of 100
Industry Experience:
• YouTube
• assumed to still be in school
Education:
• Lumpkin County High School Graduate
• Currently enrolled in Sportscasting B.S at Full Sail
University
Leadership Experience:
• Leader of high school baseball team
• Lead counselor at summer camp
Skills and Proficiencies:
• Adobe Suite
• Media Creation
Overall Online Presence:
• I have a lot of connections in the online world but no
connections in the sports market
• No headshot, no articles published, have social
presence
• Grade- Poor 40 out of 100

11. BRAND POSITION
Delivering accurate and up to date information
that you need and want from a trusted source.
KYLE ABERCROMBIE

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Full Sail Hall of Fame Week, March 6-11 2022, Full Sail
University, Orlando, FL.
• Playlist Live, April 7-9 2017, Orlando, FL.
• Dan Patrick Seminar, August 12, Full Sail University,
Orlando, FL.
Digital Marketing
• Primary Content: Continue building a portfolio based on paid
and volunteer activities offered through Full Sail Sportscasting
program.
• Primary Tools: Twitter and Instagram- Post Videos and
pictures on Social Media using hashtags to gain an audience.
Use Adobe Suite. To edit and create content for social media
• Website: Full Sail digital portfolio site to showcase school
work: Social media and digital portfolio to showcase works
generated from events.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Micheal Stinton who is a broadcast writing teacher is
my mentor. August 2022
Formal Education
• Complete Sportscasting B.S by expected graduation
date September 2023
Technical Skills
• Progress Adobe Suite proficiency through classwork
and personal work from field work and internships.
Provided through the program at Full Sail. September
2023
Soft Skills
• Creating a Sports Highlight Reel with iMovie
• Pro Video Tips
• Sports Photography
• Writing with Flair

14. Kyle Abercrombie
Sportscasters have been getting criticized lately for
putting out useless information? Well. What I do is make sure that I’m
delivering up to the moment information that’s relevant. Without
compromising the integrity of the story.
“

15. REFERENCES
https://www.linkedin.com/in/jason-williams-1263aa4/
https://www.linkedin.com/in/michael-schwab-06a8aa158/
https://www.linkedin.com/in/leigh-mayock/
https://www.linkedin.com/in/joshua-gonzalez-4a52ba239/
https://www.linkedin.com/in/logan-peter-765a31206/