1. http://www.youtube.com/watch?v=WPmhmmeajW0
Craig davidft artful dodger – re rewind
For the genre of music at the time the conventions, along with performance and club shots, were to
have a sort of quirk about the video, in this video there was a reverse motion applied to actions like
the record on fire, glitter beings scattered off the record and someone spraying glitter their mouth,
and other random backwards shots like helicopter leafs raising up and people jumping. Also the use
of the DJs in the track and hardly any star image use of Craig David as he doesn’t appear in the video.
The DJs had contact lenses to add quirkiness on top of the reverse shots.
Thewhole video has a blue tint that could represent the chilled party atmosphere. It is less
threatening juxtaposed to the club scenes in Oxide & Neutrino - Bound 4 Da Reload