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Kassi
Creating business opportunities from
 an open source research project

         Juho Makkonen
Share goods, favors
                    and rides

in your organization!
RECYCLE
                                                          stuff you don’t need




Creative Commons Image by Jerry Bakewell | Flickr CC-BY http://www.ïŹ‚ickr.com/photos/bakewell/16733886/
CO-USE every day
stuff you don’t need




Creative Commons Image by Geishaboy500 | Flickr CC-BY http://www.ïŹ‚ickr.com/photos/geishaboy500/100043823/
ASK FOR
HELP


 Creative Commons Image by Qole Pejorian | Flickr CC-BY http://www.ïŹ‚ickr.com/photos/qole/2191345842/
SHARE
                                                            A going to work
                                                            when
                                                                 RIDE


Creative Commons Image by Boulter | Flickr CC-BY http://www.ïŹ‚ickr.com/photos/boulter/
+$
+$+
+$+
+
+$+
+     =
+$+
+     =
Kassi makes it

EASY
 TO
ASK
Kassi is
 SUPER
SIMPLE
  TO
 USE
Kassi is a
COMMUNITY
OF   TRUST
Kassi is
 LOCATION-
AWARE
Kassi is

GREAT
FUN
HELP
 PEOPLE
MEET
PEOPLE


Creative Commons Image by Julie Willbrand| Flickr CC-BY http://www.ïŹ‚ickr.com/photos/30413179@N04/2849431389/
SAVE THE
                                                                    ENVI
                                                                     RON
                                                                    MENT

Creative Commons Image by woodleywonderworks | Flickr CC-BY http://www.ïŹ‚ickr.com/photos/wwworks/440672445/
MAKE
PEOPLE
HAPPY

Creative Commons Image by Neal Fowler | Flickr CC-BY http://www.ïŹ‚ickr.com/photos/31878512@N06/3490869804/d
Over



     4000
users in Aalto University campus.



Check out the Aalto community at
         aalto.kassi.eu
The Open Enterprise Model
The Open Enterprise Model




                 Code
The Open Enterprise Model




   Data          Code
The Open Enterprise Model


          Process




   Data             Code
CODE
Creative Commons Image by Patrick Hoesly | Flickr CC-BY http://www.ïŹ‚ickr.com/photos/zooboing/4335531915/
Since 1999
2003:
2003:




Now powers  10%     of all websites
     (with $10M+ in revenue)
22
A word on licenses
DATA



Creative Commons Image by William Warby | Flickr CC-BY http://www.ïŹ‚ickr.com/photos/wwarby/4718237968/
The feedback loop




From the book The Lean Startup by Eric Ries
The feedback loop

RESEARCH




      From the book The Lean Startup by Eric Ries
Process
27
27
27
27
FRANCHISE STRATEGY
FRANCHISE STRATEGY
FRANCHISE STRATEGY
FRANCHISE STRATEGY
FRANCHISE STRATEGY
Challenges in research collaboration
Challenges in research collaboration

1. User vs. researcher
Challenges in research collaboration

1. User vs. researcher
2. Data ownership
Challenges in research collaboration

1. User vs. researcher
2. Data ownership
3. Research is slow
Challenges in research collaboration

1. User vs. researcher
2. Data ownership
3. Research is slow
4. It takes time
Challenges in being open (source)
Challenges in being open (source)

1. Someone might steal your work
Challenges in being open (source)

1. Someone might steal your work
2. Vulnerabilities exposed
Challenges in being open (source)

1. Someone might steal your work
2. Vulnerabilities exposed
3. No surprise element
Challenges in being open (source)

1. Someone might steal your work
2. Vulnerabilities exposed
3. No surprise element
4. It takes time
The Open Enterprise Model


          Process




   Data             Code
Thank you!


If you have any questions,
    please contact me:


    Juho Makkonen
     juho@kassi.eu
   +358 41 5022 683
    @kusti on twitter

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Kassi, an Open Enterprise - OW2con 2011