3. Who we are An integrated network of communication specialists Digital Response Direct Impact Data Fusion
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5. Best Integrated Media SILVER Best Integrated Media BRONZE Ideas at Work Advertising Effectiveness Media Creativity, Innovation & Excellence Marketer of the Year Who we are Media Contacts is recognized for great work 2006 New Media Effectiveness 2006 Media Effectiveness GOLD 2006 2006 2006 2005 2006 2004 and 2005 Best Optimization 2005 Media Plan of the Year Best online campaign 2006 2006 Media Effectiveness BRONZE 2005 Brand/Positioning
9. Digital=Complexity Digital=Clarity We use technology and data to bring clarity Enhanced effectiveness enabled by greater accountability is the ultimate benefit
10. Artemis is Media Contact’s proprietary reporting tool Consumer Online/Offline response data Fusion De-duplication Predictive modeling Regression Syndicated data Publisher data Online/Offline campaign data Web site behavioral data Transaction/ Customer value Segmentation Multivariate analysis
11. Online campaign approach to paid for search Hands-on campaign management Learnings and Research Used to inform Strategy Optimisation Generate keywords and develop copy Data Analysis Client analysis & Market overview Test Buying, Trafficking & Implementation Analyze Optimize
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13. Where we are today A global interactive network that is growing rapidly 46 MC offices in 32 countries 1 commercial agreement Buenos Aires Sao Paulo Bogotá Mexico D.F. San Francisco Lisbon Madrid Barcelona London Paris Amsterdam New York Santiago Warsaw Boston Milan Frankfurt Toronto Shanghai Sydney New Delhi Copenhagen Brussels Singapore Bangalore Mumbai Hong Kong Tokyo Lima Hungary Chicago Hyderabad Beijing
Buying Numerous sites selected and briefed on campaign Leverage existing relationship All proposals evaluated against campaign objectives and price Trafficking & Implementation Extensive trafficking experience; comprehensive understanding of processes and technologies involved As a top five global client DFA provide preferential service with any trafficking issues on Agency, publisher and client sides as necessary
2006 will be spent on: Strengthening our US and Germany operations Completing coverage in the main markets in APAC. Focus will be in China and India Completing coverage and/or strengthening Scandinavia Closing agreements in other markets such as South Africa, UAE Gathering info and looking into Greece and Austria 2005 was the year of: Continue the European development: Denmark, Belgium & Hungary Start the APAC development by: - opening Australia and Singapore - Work on China and India for a 2006 launch closing an agreement for the Japanese market Preparing for Russia entry
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