Research report on ICICI

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PROJECTREPORT
ON
“RATIO ANALYSIS OF ICICI BANK”
Submitted to the Uttaranchal University in partial fulfilment of the
requirements for the award of the Degree of
B.COM (HONOURS)
Submitted by
HIMANSHU BISHT
(Enrolment
No.:UU151100123)
Under the Guidance of
Dr. Sidheswar Patra, Assistant. Professor
(Batch: 2015-2018)
UTTARANCHAL INSTITUTE OF MANAGEMENT
UTTARANCHAL UNIVERSITY, DEHRADUN

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Uttaranchal Institute of Management
Uttaranchal University
Dehradun
CANDIDATE’S DECLARATION
I, HIMANSHU BISHT hereby declare that the Dissertation, entitled “ratio analysis of
ICICI bank”, submitted to the Uttaranchal University, Dehradun in partial fulfilment
of the requirements for the award of the Degree of Master of Business Administration is a
record of original research work undergone by me under the supervision and guidance of
Dr.sidheswar patra Assistant. Professor, Uttaranchal Institute of Management, Uttaranchal
University, and it has not formed the basis for the award of any Degree/Fellowship or other
similar title to any candidate of any University/Institution.
Date: Signature of guide: Dr. Sidheswar Patra asstt.
Professor
NAME - HIMANSHU BISHT
This is to certify that the statement made by the candidate is true to the best of my knowledge
and belief.
Countersigned
Dean

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EXECUTIVE OF SUMMARY
The banking industry like many other financial services industries is facing a rapidly
changing market new technology, economic uncertainties , furze competition and more
demanding customer.
I did my project in ICICI BANK the main objective of the project was to learn the various
products that the bank had to offer to the customers and check the performance of the ICICI
BANK. The performance should be evaluated by doing financial statement of bank and
learning the various factors. In order to analysis of company of various tools like balance
sheet, ratio analysis and percentage. Analysis and interpretation of the financial statement has
now become an important part of technique of appraisal.
Analysis of financial statement is necessary because it helps in determining the financial
position on the basis of past and current records. It also helps in future decision and
strategies. Thus the ICICI BANK financial position was good, bank profitability is increased
but slowly rate and it capture the large market in India it is a second largest bank in India.

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ACKNOWLEDGEMENT
I express my profound gratitude and indebtedness to DR. SIDHESWAR PATRA, assistant
professor, Uttaranchal institute of management, Dehradun for his exemplary guidance,
valuable feedback and constant encouragement throughout the duration of the report. His
valuable suggestion were of immense help throughout my project work. His perception
criticism kept me working to make this report in a much better way. Working under him was
an extremely knowledgeable experience for me.
I would also like to give my sincere gratitude to my friends and colleagues who help me in
collecting information and preparing this report.
DATE – 23/04/2018 HIMANSHU BISHT

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TITLE Page no.
Title page 1
Certificate of originality (Duly Signed) 2
Executive of summary 3
Acknowledgement 4
Table of contents
List of figure
Chapter 1: History , introduction 7 - 13
Chapter 2: Rationale of the study 14 - 16
Chapter 3: Literature review 17 - 21
Chapter 4: Research methodology 22 - 25
Chapter 5: Study of Financial statements and
significants, Data analysis and Interpretation
26 - 45
Chapter 6: Conclusion 46 - 49

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List of figure Page no.
Figure 4.1.1 24
Figure 5.1.1 38
Figure 5.1.2 39
Figure 5.1.3 40
Figure 5.1.4 41
Figure 5.1..5 42
Figure 5.1.6 43
Figure 5.1.7 44

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CHAPTER – 1

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History
ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial
institution, and was its wholly-owned subsidiary. ICICI's shareholding in ICICI Bank was
reduced to 46% through a public offering of shares in India in fiscal 1998, an equity offering
in the form of ADRs listed on the NYSE in fiscal 2000, ICICI Bank's acquisition of Bank of
Madura Limited in an all-stock amalgamation in fiscal 2001, and secondary market sales by
ICICI to institutional investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at
the initiative of the World Bank, the Government of India and representatives of Indian
industry. The principal objective was to create a development financial institution for
providing medium-term and long-term project financing to Indian businesses.
In the 1990s, ICICI transformed its business from a development financial institution offering
only project finance to a diversified financial services group offering a wide variety of
products and services, both directly and through a number of subsidiaries and affiliates like
ICICI Bank. In 1999, ICICI become the first Indian company and the first bank or financial
institution from non-Japan Asia to be listed on the NYSE.
After consideration of various corporate structuring alternatives in the context of the
emerging competitive scenario in the Indian banking industry, and the move towards
universal banking, the managements of ICICI and ICICI Bank formed the view that the
merger of ICICI with ICICI Bank would be the optimal strategic alternative for both entities,
and would create the optimal legal structure for the ICICI group's universal banking strategy.
The merger would enhance value for ICICI shareholders through the merged entity's access
to low-cost deposits, greater opportunities for earning fee-based income and the ability to
participate in the payments system and provide transaction-banking services. The merger
would enhance value for ICICI Bank shareholders through a large capital base and scale of
operations, seamless access to ICICI's strong corporate relationships built up over five
decades, entry into new business segments, higher market share in various business segments,
particularly fee-based services, and access to the vast talent pool of ICICI and its subsidiaries.
In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of
ICICI and two of its wholly-owned retail finance subsidiaries, ICICI Personal Financial
Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was
approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of
Gujarat at Ahmedabad in March 2002, and by the High Court of Judicature at Mumbai and
the Reserve Bank of India in April 2002. Consequent to the merger, the ICICI group's
financing and banking operations, both wholesale and retail, have been integrated in a single
entity.

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In 2008, following the 2008 financial crisis, customers rushed to ATM's and branches in
some locations due to rumours of adverse financial position of ICICI Bank. The Reserve
Bank of India issued a clarification on the financial strength of ICICI Bank to dispel the
rumours.
The financial system's contributes to the economy depends upon the quantity and quality of
its service and efficiency with which it provides them .Financial System of any country
consists of financial markets, financial intermediation and financial instruments or financial
products. The term "finance" in our simple understanding it is perceived as equivalent to
'Money'. The word "system", in the term "financial system", implies a set of complex and
closely connected or interlined institutions, agents, practices, markets, transactions,
Claims, and liabilities in the economy.
The financial system is concerned about money, credit, and finance-the three terms are
intimately related yet are somewhat different from each other. Indian financial system
consists of financial market, financial instruments, and financial intermediation. A Financial
Market can be defined as the market in which financial assets are created or transferred. As
against a real transaction that involves exchange of money for real goods or services, a
financial transaction involves creation or transfer of a financial asset. It consist of market for
government securities.

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Introduction
ICICI Bank, stands for Industrial Credit and Investment Corporation of India, it is an Indian
multinational banking and financial services company headquartered in Mumbai,
Maharashtra, India, with its registered office in Vadodara. In 2017, it is the third largest bank
in India in terms of assets and fourth in term of market capitalisation. It offers a wide range of
banking products and financial services for corporate and retail customers through a variety
of delivery channels and specialised subsidiaries in the areas of investment banking, life, non-
life insurance, venture capital and asset management.
A.Ramaswami Mudaliar is selected as the first chairman of ICICI Limited. CHANDA
KOCHHAR is currently managing director and CEO of ICICI Bank. Kochhar has also
consistently figured in fortune’s list of “Most Powerful Women in Business” since 2005.
KV Kamath who has was awarded Padma Bhushan award from the Indian government in
2008 is the Non-Executive Chairman of the Bank.
ICICI Bank is India's largest private sector bank with total consolidated assets of Rs. 9,860.43
billion (US$ 152.0 billion) at March 31, 2017 and profit after tax of Rs. 98.01 billion (US$
1.5 billion) for the year ended March 31, 2017. ICICI Bank currently has a network of 4,850
Branches and 14,164 ATM's across India.
The bank has subsidiaries in the United Kingdom and Canada; branches in United States,
Singapore, Bahrain, Hong Kong, Sri Lanka, Qatar, Oman, Dubai International Finance
Centre, China and South Africa; and representative offices in United Arab Emirates,
Bangladesh, Malaysia and Indonesia. The company's UK subsidiary has also established
branches in Belgium and Germany, Including India.
ICICI's shareholding in ICICI Bank was reduced to 46 percent, through a public offering of
shares in India in 1998, followed by an equity offering in the form of American Depositary
Receipts on the NYSE in 2000. ICICI Bank acquired the BankofMadura Limited in an all-
stock deal in 2001 and sold additional stakes to institutional investors during 2001-02.
In the 1990s, ICICI transformed its business from a development financial institution offering
only project finance to a diversified financial services group, offering a wide variety of
products and services, both directly and through a number of subsidiaries and affiliates like
ICICI Bank. In 1999, ICICI became the first Indian company and the first bank or financial
institution from non-Japan Asia to be listed on the NYSE.
In 2000, ICICI Bank became the first Indian bank to list on the New York Stock Exchange
with its five million American depository shares issue generating a demand book 13 times the
offer size.

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In October 2001, the Boards of Directors of ICICI and ICICI Bank approved the merger of
ICICI and two of its wholly owned retail finance subsidiaries, ICICI Personal Financial
Services Limited and ICICI Capital Services Limited, with ICICI Bank. The merger was
approved by shareholders of ICICI and ICICI Bank in January 2002, by the High Court of
Gujarat at Ahmedabad in March 2002 and by the High Court of Judicature at Mumbai and the
Reserve Bank of India in April 2002.
In 2008, following the 2008 financial crisis, customers rushed to ICICI ATMs and branches
in some locations due to rumours of adverse financial position of ICICI Bank. The Reserve
Bank of India issued a clarification on the financial strength of ICICI Bank to dispel the
rumours.
ICICI MILESTONES
 1988: Promoted TDICI India’s first venture capital company.
 1996: ICICI Ltd became the first company in the Indian financial sector to raise
GDR.
 1999: ICICI becomes the first Indian company to get listed on the NYSE through an
issue of American depository shares.
 2000: ICICI BANK became the first commercial bank from India to get its stock
listed on the NYSE.

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ICICI BANK AT GLANCE
50.4%
CASHRATIO
`98.01 BILLION
STANDALONE
PROFITAFTER
TAX
4850
branches
35.8% COST TO
INCOME RATIO
13882
ATMS
9,860 BILLION
CONSOLIDATED
TOTAL ASSETS
7,718 BILLION
STANDALONE
ASSETS
`101.88 BILLION
CONSOLIDATED
PROFITAFTER
TAX

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BOARD OF DIRECTORS
 Chanda Kochhar (bearing DIN: 00043617) Chairperson and Nominee Director
 N.S. Kannan (bearing DIN: 00066009), Nominee Director
 Guy Strapp (bearing DIN: 07245108), Nominee Director
 Suresh Kumar (bearing DIN:00494479), Independent Director
 C.R. Muralidharan (bearing DIN:02443277), Independent Director
 Lakshmi Venkatachalam (bearing DIN: 00758451), Independent Director
 Ved Prakash Chaturvedi (bearing DIN: 00030839), Independent Director
 Dilip Karnik (bearing DIN: 06419513), Independent Director
 Nimesh Shah (bearing DIN:01709631), Managing Director and CEO
 Sankaran Naren (bearing DIN: 07498176), Executive Director
Company Secretary
 Rakesh Shetty
AUDIT AND RISK COMMITTEE
 Ved Prakash Chaturvedi, Chairman
 Suresh Kumar, Member Lakshmi Venkatachalam, Member
CORPORATESOCIALRESPONSIBILITYCOMMITTEE
 N.S. Kannan, Chairman
 Lakshmi Venkatachalam, Member Nimesh Shah, Member
INVESTMENT COMMITTEE
 C.R. Muralidharan, Chairman N.S. Kannan, Member Nimesh Shah, Member
 NOMINATION AND REMUNERATION COMMITTEE Suresh Kumar,Chairman Ved
Prakash Chaturvedi, Member Chanda Kochhar,Member Guy Strapp, Member
COMMITTEEOF DIRECTORS
 N.S. Kannan, Chairman Nimesh Shah, Member
REGISTEREDOFFICE
 12th Floor, Narain Manzil, 23, Barakhamba Road, New Delhi – 110 001. CIN:
U99999DL1993PLC054135

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CHAPTER – 2

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RATIONALE STUDY
Indian banking scenario has underwent dramatic changes after the implementation of the new
economic policy which triggered out the economy in rapid speed and as a result of that
drastic changes have taken place in money transactions. The growth in the number of banks
has on the one hand increased competition and on the other hand heightened the standards
that need to be met in order to gain a competitive advantage. In addition, the competition
between banks is a premise of customers’ ever growing expectations. Customers are now
more informed and they expect their banks to meet their needs when, how and where they
want. Otherwise, there is the risk that a bank loses the market share in favour of its
competitors.
Considering these issues, one major concern of the banks is the customer retention. A long-
term relationship between a bank and its customers is a proof of the financial institution’s
efforts to offer high quality services that satisfy customers’ demands. Moreover, the customer
retention is a necessary input for improving business performance. It is therefore necessary
that the banks concentrate their efforts towards improving the quality of their services and
satisfying their customers’ needs. ‘High service quality results in customer satisfaction; high
service quality leads to competitive advantage as customers feel satisfied and thus are more
probable to further buy the company’s services, to recommend them to others and to ignore
the competitors’ offer.
It is therefore necessary to continuously measure the service quality in order to establish
those areas that need improvement. Moreover, it is important to know whether customers are
satisfied with the offer and with the quality of the services in order to decide if improvements
need to be made. Nevertheless, it is important to find out which are the aspects that influence
customers’ satisfaction most. From a bank’s perspective, it is necessary to seek out the ‘most
influential determinants of customer satisfaction and to determine customers’ perceptions
regarding these determinants’ quality level. Thus, they increase their chances to differentiate
from their competitors and to retain their customers.
Services may be referred to as benefits or experiences and therefore, when customers decide
whether they are satisfied or not with a bank, they actually evaluate their experiences with
ATMs, Internet Banking etcetera, or the experiences they have within a bank unit. Hence, we
may say that service quality is an evaluation of the bank’s delivery system and satisfaction
refers to customers’ experiences with the delivery system.
Application of marketing techniques to banking business is a relatively new development.
Academically and professionally it forms a part of services marketing and in more precise
terms a division of marketing of financial services. While the role of financial services
offered by banks have grown continuously, there have been mounting pressures on the
economies of western countries for a more effective marketing management of the financial
services offered by the banks. Since the banking sector represents the most important
financial sector not only in terms of turnover, profits and employment, but also on its
paramount impact on the other spheres of the economy, it has become inevitable to recognize
marketing.

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The financial services provided to-day is very different from what they were in the past both
for business and trade customers and in the personal financial services field. In the personnel
sector for instance the market has broadened immensely with the introduction of new
payment methods, investment methods, insurance methods etc.; and have all changed in
response to wider financial knowledge. The growth of disposable income and cultural
changes. In this background of growing markets for financial services, increasing competition
and improving the level of financial awareness and sophistication by the end users, both
personnel and corporate, the banks had to develop their marketing skill at least to maintain
their marketing share and profitability levels.
Thus it becomes apparent that, of all the challenges confronting to-days banker none is more
serious or demanding of action than the proliferation of aggressive new competitors. Not only
are there more of them, but they are generally more strategically focused and marketing
driven. They have identified specific market segments to gain competitive advantage and are
creative in positively differentiating their product offerings and exploit the weakness of their
bank competitors. The consumer will buy the bank or service that provides the best service
for him. In that sense banks are not different from most other marketers of goods and services
to-day they face the same problems of communicating with and motivating consumers who
are better educated, financially savvy and deluged by all forms of media, Obviously, owing to
the very nature of banking it cannot be treated in exactly the same way as that of a
manufacturing firm.
These are two fundamentally different functions that bank marketing must perform It must
attract deposits on one hand and attract borrowers and users of services on the other. This
double-sided nature of banking business brings marketing problems that are more complex
than those that normally face commercial concerns. . Considering the importance and role of
banks in the society and the economic development of a nation it will not be appropriate to
adopt the marketing techniques in other business to banking without modifications. The
marketing concept, as put forward by most-marketing practitioners, is a business philosophy
which says that the purpose of any business is to satisfy the wants and needs of consumers at
a profit.
Successful firms have recognized that customers are fast becoming more sophisticated and
the industry's traditional product orientation cannot respond to this change. No longer can the
industry produce whatever it is capable of producing, and offer the product unmodified to
customers. Within a regulated environment that practice may have worked well. But with the
relaxing of controls it was no longer viable. Innovative business firms found that products
and services had to be expressly designed to meet customer needs and their line divisions
have accepted marketing as a way of life.

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CHAPTER - 3

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LITERATURE REVIEW
Banking is a prime mover in the economic development of a nation and research is so
essential to improve its working results. The management without any right policy is like
"building a house on sand". It means an effective management always needs a thorough and
continuous search into the nature of the reasons for, and the consequences of organization. In
line with this, some related earlier studies conducted by individuals and institutions are
reviewed to have an in-depth insight into the problem and exploring the reformation of
banking policy.
A literature review is a description of the literature relevant to a particular field or topic. It
gives an overview of what has been said, who the key writers are, what are the prevailing
theories and hypotheses, what questions are being asked and what methods and
methodologies are appropriate and useful. As such, it is not in itself primary research, but
rather it reports on other findings.
 Mookerji (1998) : Internet Banking is fast becoming popular in India. However, it is
still in its evolutionary stage. By the year 2005, large sophisticated and highly
competitive internet banking markets will develop. Almost all the banks operating in
India and having their websites but only a few banks provide transactional internet
banking.
 Daniel (1999) :Customer’s value features in internet banking such as convenience,
increased choice of access to the icici bank, improved control over their banking
activities and finances, case of use, speed and security. From the banks prospective
the main benefits and electronic banking are cost savings, reaching new segments
and the population, efficiency, cross selling, Third –party integration, and customer
satisfaction.
 Guru et al., (2000) : Examined the various electronic channels utilized by the
Malaysian banks and also assessed the consumers relations and reactions to these
delivery channels. It was found that either Internet banking was absent or it was not
successful in the local Malaysian banks due to lack and adequate legal frame work
and security purpose. However major percent of the respondents were having
internet access at home and this represented a positive indication for personal
computer based and e-banking in future.
 Sanjay. J. Bhayani (2006): In his study analysed the performance of new private
sector banks with the help of the CAMEL Model. The study covered 4 leading
private sector banks-ICICI, HDFC, UTI & IDBI for a period of 5 years from 2000-
2004. It is revealed that the aggregate performance of IDBI bank is the best among all
the banks followed by UTI. Sanjay J. Bhayani (2006). "Performance of the new
Indian private banks” -A Comparative Study.

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 Sharma (1974) said, "The expansion of banking facilities was uneven and lopsided
and banks were concentrating their operations in metropolitan cities and towns. A
fairly large number of rural and semi urban centre with reasonable potentialities of
growth failed to attract the attention of commercial banks. As far as the deposit
mobilization in the rural areas is concerned, much remains to be done. “This gives
emphasis on the rural and semi urban growth of banks.
 Furst et al., (2000): Contributed data on the number & National banks in U.S
offering Internet banking and the product and services being offered. Only 30 percent
of National banks offered Internet banking in the Fourth quarter of 1999. However as
a groups these Internet banks accounted for almost 90 percent of National banking
systems assets, and 84 percent of small deposits banks in all size categories offering
Internet banking tend to accounts less on interest – yielding activities and core
deposits than do non internet banks, also institution with Internet banking out
performed non-Internet banks in Terms of Profitability.
 Suganthi ET, al., (2001): Conducted a review of Malaysian banking sites and
revealed that generally all banks are having a web access. Only Four banks out the
ten major banks were in the transactional sites. The rest of sites were at informal
level. There are various psychological and behavioural issues such as trust, security
of Internet Transaction, unwilling to change and preference for human interface
which appear to hinder and growth of Internet banking.
 Kaushik Mukerjee (2006) in his paper “CRM in Banking-Focus on ICICI Bank’s
initiatives” had focused on CRM in Banking and its applications in ICICI Bank. The
CRM in ICICI is being used for targeting customers, sales, consistent interface with
customers, etc. ICICI Bank has managed to focus better on customers by undertaking
a serious approach that has enabled it to manage its operations effectively. It included
better targeting of customers; higher share of wallet; more effective channel
strategies; database marketing, etc. The bank is able to evaluate customer usage
pattern through CRM data warehouse. New products are developed through extensive
customer profiling. Through CRM, ICICI is able to manage its data centrally.
 Bearden, W.O. Teel., J.E. (1983): Used the data to examine the antecedents and
consequences of consumer satisfaction in an empirical consumer panel based a two
phase study of customer satisfaction. Their results supported pervious findings that
expectations and disconfirmation are plausible determinants of satisfaction, and also
suggested that complaint activity may be included in satisfaction/dissatisfaction
research. It highlights “A cognitive model of the antecedents and consequences of
satisfactions decisions”. The study also concluded that there is a significant influence
on customer satisfaction.
 Srinivasan, P.T. and Harish Kotadia; (1997): Have reviewed various theories of
customer satisfaction. They have stated that, “The theories are growing and gaining
more and more insight into the customer’s psyche”.

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 Sangeeta Aurora and Minakshi Maihotra (1997): In the paper entitled Customer
Satisfaction A comparative analysis of public and private sector banks”, analysed the
factors determining customer satisfaction They also studied the level of satisfaction
of customers and highlighted the marketing strategies important for increasing the
level of customer satisfaction The sample of the study was selected from the cities of
Amritsar, Ludhiana and Chandigarh in India The sample consists of 100 public and
100 private sector bank customers chosen randomly.
 Primal H. Vyas (2002): In his publication titled “Managing and measuring
consumers satisfaction” briefly conceptualized the review of consumer satisfaction
components of consumers satisfaction and dissatisfaction The theories of consumers
satisfaction process of consumers satisfaction and dissatisfaction were highlighted
He also gave suggestions about the management of consumers satisfaction, methods
of tracking and measuring consumers satisfaction He has given valuable guidelines
to use the consumers’ satisfaction data and the effect of the price on consumers
satisfaction The study gave a brief idea about the models of consumers’ satisfaction
The study finally gave some guidelines in measuring the consumers’ satisfaction.
This was evidenced by measuring the satisfaction of consumers of housing finance,
vehicle finance and in house consumer finance in India.
 Mandell (1977): Discusses ATM adoption in the USA. The first ATM was installed
in the USA in 1969 and, according to Mandell, only 10% of all national banks had
adopted even one ATM after eight years. Mandell states that a bank’s adoption of
innovation depends, for example on its size, branching status and competitive
position. According to Mandell, in those days adoption of new technology was
related more closely to competition than to cost savings.
 Hancock et. al. (1999): Discusses the consolidation of Fed wire and find that
consolidation reduced costs. They investigate the gains from electronic payments
with Norwegian data and conclude that electronic payments lead tosocial benefits.
 Hesteret. al. (1999): Study decisions on ATMs in Italian banks. According to their
results, the number of ATMs is positively related to the bank’s number of branches
and deposit accounts. There are studies on ATM pricing and fees.
 Prager (2001): Analyses the effects of ATM surcharges on small banks, comparing
states that allowed surcharging prior to 1995 and those that did not. Contrary to the
results finds that ATM surcharges do not affect banks’ profitability. The author
further analyses fees and surcharging in ATM networks. They develop a theoretical
model and conclude that surcharging raises the customer’s price above the joint
profit-maximizing level for a shared network. Joint profits of the shared network are

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maximized by setting the interchange fee at marginal cost and not surcharging.
Furthermore, large banks prefer lower interchange fees than do small banks.
 Gupta Shashi K. The establishment of ICICI aimed at filling certain gaps in the
institutional facilities for the provision of finance to industrial undertakings in the
private sector. It is also to act as a channel for providing development finance to
industry.
 Aggarwal Nisha, Gupta Neeti ICICI provides full assistance to the creation,
expansion and modernization of industrial enterprises within the private sector in
India and encourages the participation of private capital, both internal and external, in
such enterprises.
 Khan M. Y. Recently ICICI Ltd. (along with two of its subsidiaries, ICICI Personal
Finance Services Ltd. and ICICI Capital Services Ltd.) has been merged with ICICI
bank Ltd; effective from May3, 2002. The erstwhile DFI has thus ceased to exist. Its
main objective is to encourage and promote private ownership of industrial
investment and expansion of investment markets.
 Bhole L. M. ICICI bank is the largest bank in the private sector in India. It offers
diversified financial services at both the corporate and retail level. Since the
mid1990s, the ICICI has been developing the necessary subsidiaries and growing the
services that will allow it to be a “universal bank”. In 1999-2000, corporate finance
rose to 47 % of ICICI’s total lending portfolio from 36% in 1998-99.
 Singh A.B., tondon p. (2012) examined the financial performance of SBI and ICICI
BANK. Public sector and private sector respectively. The study found that SBI is
performing well and financially sound than ICICI BANK but in context of deposits
and expenditure ICICI bank has better managing efficiency than SBI.

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CHAPTER - 4

24. 24
OBJECTIVES OF THE STUDY
The following are the major objectives of the study:
 To Study the profile of ICICI Bank Ltd.
 To study about ICICI bank and its related aspects like its products and services,
history, organisation structure, subsidiary companies.
 To analyse the performance of ICICI Bank Ltd.
 To enhance the knowledge and skills by working in particular company.
 To apply the theoretical knowledge in corporate sector.
 To assess the customer satisfaction towards the services provided by ICICI Bank Ltd.
 The purpose is to portray the financial position of ICICI bank with the help of
balance sheet and profit and loss account.
 To test the following hypothesis:
 Ho1: There is no significant influence of determinants on customer
satisfaction of ICICI Bank Ltd.
 Ho2: There is no significance distinction between educated customers and the
less educated customers in accessing the benefits of ICICI Bank Ltd.
 Ho3: There is no significant difference among the business group and
employees on the perception on the service charges levied by ICICI Bank Ltd.

25. 25
Research Methodology
The concept of banking had undergone a dynamic change in keeping with the needs to
achieve rapid socio-economic progress. We have also noticed a considerable shift in the
approach of lending from security orientation to purpose orientation as compared to
traditional banking. Despite of overall progress poor capital base, inefficient organization
structure, declining profitability and growing non-performing assets had become the major
hindrances in the development during post nationalization period.
The study will be conducted with reference to the data of ICICI Bank. The bank have been
studied with the belief that they hold the largest market share of banking business in India, in
their respective sectors.
Sources ofthe data
Survey method was used for the study. Both Primary and Secondary data were used for the
study. Primary data were collected from the customer respondents of ICICI Bank Ltd.,
through interview schedule. Secondary data were collected from books, journals and the
Annual Report of ICICI Bank Ltd.
Sampling
Stratified random sampling method was followed for the study. Delhi Metro was stratified
into three parts namely Central delhi, South delhi and North delhi. It was learned that the
number of ICICI Bank branches in the three parts were 20, 15 and 15 respectively. Hence,
140, 105 and 105 sample respondent were selected. In each branch 7 sample respondent were
selected for the study. In proportion to the number of ICICI Bank branches located in the
Central delhi, South delhi and North delhi.
Figure: 4.1.1
Central delhi South Delhi North Delhi Total
No. Of. ICICI
Bank Branches
20 15 15 50
No. of Samples 140 105 105 350

26. 26
Data collection
The study is an empirical one based on sample survey method. The study has basically
depended on primary data. The required primary data were collected by means of an
interview schedule administered to customers of ICICI Bank ltd., at Delhi Metro. Secondary
data were collected from books, magazine, journal and Annual Reports of the ICICI bank
Ltd.,
Tools for data collection
Interview schedule addressed to the customer respondents of ICICI Bank Ltd was used to
collect primary data. The interview schedule was developed mainly on the basis of the studies
of Lyman E. Ostuland ,John Croson and George Steiner and Sandra L.Holmes. The interview
schedule contained questions divided in to six parts namely general profile, services study,
ATM services, opinion survey (Financial and Non-Financial services) general operational
opinion, and Customer satisfaction. Questions were framed based on Likert five – point scale
to obtain responses from customers. A pilot study was conducted with a sample of 50
respondents to know the feasibility of the study.
Tools for Analysis
Different scales will be used for data analysis of ICICI Bank. Descriptive statistical tools
such as frequency distribution, mean values, quartile distribution and standard deviation have
been used to describe the profiles of respondents. Inferential analysis such as, ANOVA test,
‘t’ test, Multiple Regression Test, other relevant tools are used to the test the hypothesis. The
data so collected were tabulated analysed and presented in this research report. The
interpretation of data has been used to draw inferences and findings of the study. The
hypotheses framed on the lines of the objective of the study, were tested statistically for their
significance.

27. 27
CHAPTER - 5

28. 28
STUDY OF FINANCIAL STATEMENTS AND SIGNIFICANTS
 Background
 ICICI Prudential Asset Management Company Limited (‘the Company’) was
incorporated on June 22, 1993.
 The principal shareholders of the Company are ICICI Bank Limited (51%) (‘The
Holding Company’) and Prudential Corporation Holdings Limited (49%).
 The Company has received an approval from Securities and Exchange Board of India
(SEBI) for acting as the investment manager to ICICI Prudential Mutual Fund (the
Fund). The Company is registered under SEBI (Portfolio Managers) Regulations,
1993 for providing portfolio management services. The Company is also providing
investment management services to ICICI Prudential Venture Capital Fund and
alternative investment funds launched under SEBI (Alternative Investment Funds)
Regulations, 2012. Further, the Company provides advisory services to clients and
provides various administrative services to the funds managed by it and ICICI
Prudential Trust Limited.
 Significant accounting policies
The accounting policies set out below have been applied consistently to the periods
presented in these financial statements.
 Basis of preparation
These financial statements have been prepared and presented under the historical cost
convention on the accrual basis of accounting and comply with the Accounting
Standards specified under Section 133 of the Act, read with Rule 7 of the Companies
(Accounts) Rules, 2014, the relevant provisions of the Companies Act, 2013 and
other accounting principles generally accepted in India, to the extent applicable.
Accounting policies have been consistently applied except where a newly issued
accounting standard is initially adopted or a revision to an existing accounting
standard requires a change in the accounting policy hitherto in use.
 Use of estimates
The preparation of the financial statements in conformity with generally accepted
accounting principles (‘GAAP’) requires management to make estimates and
assumptions that affect the reported amount of assets, liabilities and disclosure of
contingent liabilities on the date of the financial statements and the reported revenue
and expenses during the reporting period. The estimates and assumptions used in the

29. 29
accompanying financial statements are based upon management’s evaluation of the
relevant facts and circumstances as of the date of the financial statements. Actual
results may differ from those estimates. Any revision to accounting estimates is
recognised prospectively in current and future periods.
 Current – noncurrent classification
All assets and liabilities are classified into current and non-current.
 Assets
An asset is classified as current when it satisfies any of the following criteria:
 it is expected to be realised in, or is intended for sale or consumption in, the
company’s normal operating cycle;
 it is held primarily for the purpose of being traded;
 it is expected to be realised within 12 months after the reporting date; or
 it is cash or cash equivalent unless it is restricted from being exchanged or used to
settle a liability for at least 12 months after the reporting date. Current assets include
the current portion of non-current financial assets. All other assets are classified as
non-current.
 Liabilities
 A liability is classified as current when it satisfies any of the following criteria:
(a) it is expected to be settled in the company’s normal operating cycle;
(b) it is held primarily for the purpose of being traded;
(c) it is due to be settled within 12 months after the reporting date; or
(d) the company does not have an unconditional right to defer settlement of the liability for at
least 12 months after the reporting date. Terms of a liability that could, at the option of the
counterparty, result in its settlement by the issue of equity instruments do not affect its
classification.
Current liabilities include current portion of non-current financial liabilities. All other
liabilities are classified as non-current.

30. 30
Fixed assets anddepreciation
Fixed assets are stated at cost of acquisition less accumulated depreciation / amortisation.
Cost includes all expenses incidental to the acquisition of the fixed assets and any attributable
cost of bringing the asset to its working condition for its intended use. Depreciation is
charged over the estimated useful life of a fixed asset on a straight line basis. Further, as
disclosed in table below, the estimated useful life of fixed assets of the Company is different
from useful life prescribed in Schedule II of the Companies Act, 2013. Based on the nature of
fixed assets used by the Company and past experience of its usage, the Company considers
that the useful life for respective assets to be appropriate.
Nature of Fixed Assets Management Estimate of Useful Life in years
Useful life as per the limits prescribed in Schedule II of the Companies Act, 2013 in Years
Leasehold improvements are amortised over the period of the lease on straight-line basis or
useful life of the asset whichever is lower. Intangible assets comprising software purchased or
developed and licensing costs are depreciated on straight line basis over the useful life of the
software up to a maximum of three years commencing from the month in which such
software is first utilised. Assets individually costing Rupees Five Thousand or less are fully
depreciated in the year of purchase or acquisition. The Company provides pro-rata
depreciation from the day the asset is ready to use and for any asset sold, till the date of sale.
Impairment of assets
The Company assesses at each balance sheet date whether there is any indication that an asset
may be impaired. If any such indication exists, the Company estimates the recoverable
amount of the asset or of the cash generating unit to which the asset belongs to or the cash
generating unit. If such estimated recoverable amount of the asset or of the cash generating
unit is less than the carrying amount, the carrying amount is reduced to its estimated
recoverable amount. The reduction is treated as an impairment loss and is recognised in the
statement of profit and loss. If at the balance sheet date, there is an indication that a
previously assessed impairment loss no longer exists, the recoverable amount is reassessed
and the asset is reflected at the recoverable amount subject to a maximum of depreciable
historical cost.
Investments
Investments are classified as long term or current based on intention of the management at
the time of purchase. Long term investments are carried at carrying cost less diminution in
value other than temporary in nature, determined separately for each individual investment.
Current investments are valued at the lower of cost or net realisable value. The comparison of
cost and net realisable value is done separately in respect of each individual investment.
Purchase and sale of investments are recorded on trade date. The gains or losses on sale of
investments are recognised in the statement of profit and loss on the trade date. Profit or loss
on sale of investments is determined on the basis of First In First Out (‘FIFO’) basis.

31. 31
Revenue recognition
Revenue is recognised when there is reasonable certainty of its ultimate realisation /
collection.
Management fees Management fees from mutual fund schemes are recognised on an accrual
basis in accordance with the investment management agreement and SEBI (Mutual Fund)
Regulations, 1996.
Other Management fees Fund management and portfolio management fees (net of service
tax) are recognised on an accrual basis in accordance with the respective terms of contract
with counter parties. Set up fees received by the company for venture capital fund and
alternate investment fund is amortised over the period of 4 and 5 years of the fund
respectively.
Advisory fees Advisory fees are recognised on an accrual basis in accordance with the
respective terms of contract with counter parties.
Other income Interest income is accounted on an accrual basis. Dividend income is
recognised when the right to receive dividend is established.
Transactionsin foreign currency
Foreign currency transactions are recorded at the rates of exchange prevailing on the date of
the transactions. Exchange differences, if any, arising out of foreign exchange transactions
settled during the year are recognised in the statement of profit and loss. Monetary assets and
liabilities denominated in foreign currencies are translated at the balance sheet date at the
closing exchange rates on that date and the resultant exchange differences, if any, are
recognised in the statement of profit and loss.
Retirement benefits
Provident fund The Company’s contribution to the Statutory Provident Fund, a defined
contribution scheme, made at 12% of the basic salary of each employee is charged to the
statement of profit and loss as incurred.
Gratuity The Company’s gratuity benefit scheme is a defined benefit plan. The net obligation
in respect of the gratuity benefit scheme is calculated by estimating the amount of future
benefit that employees have earned in return for their service in the current and prior periods
and that benefit is discounted to determine its present value and the fair value of plan assets,
if any, is deducted from such determined present value. The present value of the obligation
under such defined benefit plan is determined based on actuarial valuation using Projected
Unit Credit Method, which recognises each period of service as giving rise to additional unit
of employee benefit entitlement and measures each unit separately to build up the final
obligation. The obligation is measured at the present value of the estimated future cash flows.
The discount rate is based on the prevailing market yields of Indian government securities as
at the balance sheet date for the estimated term of the obligations. Actuarial gains and losses
are recognised immediately in the statement of profit and loss. Superannuation The
Company contributes to an approved superannuation fund which is a defined contribution

32. 32
plan for all its eligible employees who have opted for the scheme. The Company’s
contribution to the Superannuation fund with the Life Insurance Corporation of India (LIC) is
charged to the statement of profit and loss as incurred. Leave encashment The Company
provides for leave encashment liability based on actuarial valuation as at the balance sheet
date, carried out by an independent actuary.
New Fund Offer (‘NFO’) expenses
Expenses relating to NFO for no load schemes of the Fund are charged to statement of profit
and loss of the Company in the year in which these expenses are incurred.
Borrowing cost
All borrowing cost are expensed in the period when they occur. Borrowing cost consists of
interest and other cost that an entity incurs in connection with the borrowing of the funds.
Fund expenses
Expenses incurred (inclusive of advertisement and brokerage expenses) on behalf of schemes
of the Fund are recognised in the statement of profit and loss of the Company unless
considered recoverable from the schemes of the Fund in accordance with the provisions of
SEBI (Mutual Fund) Regulations, 1996.
Brokerageandincentives
Brokerage and incentive payments are charged to statement of profit and loss as and when
incurred.
Long term incentive plan (‘LTIP’)
For LTIP 2014, LTIP 2015 and LTIP 2016 launched in the year ended 31 March 2014, 31
March 2015 and 31 March 2016 respectively, the grant value will be paid in three annual
tranches. The provision is assessed on a yearly basis based on actuarial valuation. The
Company has launched LTIP 2017 for which the grant value will be paid in three annual
tranches. The year-end provision is measured at the present value of estimated future cash
flows and the same will be assessed on a yearly basis based on actuarial valuation.
Operating leases
Leases where the lessor effectively retains substantially all the risks and benefits of
ownership over the lease term are classified as operating leases. Operating lease rentals are
recognised as an expense in the statement of profit and loss on straight line basis over the
lease term.
Tax
Income tax expense comprises current tax (i.e. amount of tax for the year determined in
accordance with the income tax law) and deferred tax charge or credit (reflecting the tax
effects of timing differences between accounting income and taxable income for the year).

33. 33
DATA ANALYSIS AND INTERPRETATION
BALANCE SHEET
Parameter MAR’17(cr) MAR’16(cr)
SOURCE OF FUND
Share Capital 176.5 176.5
Reserve and surplus 7155.2 6196.0
TOTAL 7331.7 6372.5
NON-CURRENT LIABILITIES
Other long term liabilities 42.2 63.7
Long term Provisions 355.4 281.3
TOTAL 397.6 345.0
CURRENT LIABILITIES
Trade payable 1351.3 803.8
Other current liabilities 396.2 184.6
Short-term provision 496.5 474.6
TOTAL 2244.0 1463.0
TOTAL 9973.3 8180.5
OVER ALL TOTAL 9973.3 8180.5
ASSETS
Non-current assets
Fixed assets

34. 34
Tangible assets 223.0 178.7
Intangible assets 30.3 33.6
Capital work-in-process 15.8 22.2
Intangible assets under
development
9.1 4.9
Non-current assets 2551.0 2139.9
Deferred tax assets (net) 163.5 132.3
Long term loans and advances 984.1 1707.7
TOTAL 3976.8 4219.3
CURRENT ASSETS
Current investment 3935.6 1523.9
Trade receivable 728.6 607.7
Cash and bank balance 20.0 85.5
Short term loan and advances 1277.1 1691.2
Other-current assets 35.2 53.0
TOTAL 5996.5 3961.2
OVER ALL TOTAL 9973.3 8180.5

35. 35
STATEMENT OF PROFIT & LOSS A/C OF ICICI BANK
BALANCE SHEET
PARAMETER MAR’17(cr) MAR’16(cr)
INCOME
Revenue from operation 13008.6 9894.5
Other income 488.7 229.1
TOTAL REVENUE 13497.3 10123.6
EXPENSES
Employee benefit expenses 1753.2 1482.2
Finance cost - 65.9
Depreciation and amortization 105.3 100.1
Other expenses 4291.9 3476.0
TOTAL EXPENSES 6150.4 5124.2
PROFIT BEFORE TAX 7346.9 4999.4
Tax expenses
Current tax 2610.9 1769.4
Short provision for earlier (37.5) 9.3
Deferred tax / expenses (31.5) (36.2)
TOTAL TAX EXPENSES 2542.2 1742.5
PROFIT AFTER TAX 4804.7 3256.9
EARNUNG PER SHARE OF
FACE VALUE RS 10 EACH
272.19 184.51

36. 36
RATIO ANALYSIS
Ratio analysis is a process of determining and interpreting relationships between the items of
financial statements to provide a meaningful understanding of the performances and financial
position of an enterprise. Thus, it is a technique of analysing the financial statement by
computing ratios.

37. 37
LIST OF TABLE
s.no Ratio analysis Year (%) 2016 Year(%) 2017
5.1.1 Current ratio 0.13 0.12
5.1.2 Quick ratio 14.97 16.31
5.1.3 Net profit ratio 18.44 18.09
5.1.4 Operating profit ratio 15.89 13.29
5.1.5 EPS(earning per share) 16.73 16.83
5.1.6 Return on assets 1.85 1.81
5.17 Return on equity 18.06 20.02

38. 38
1. LIQUIDITY RATIO
Liquidity ratio are those ratio which are computed to evaluate the capability of entity to
meet its short term liabilities. Liquidity ratios are some of the most widely used ratios,
perhaps next to profitability ratios. They are especially important to creditors. These ratios
measure a firm’s ability to meet its short-term obligations.
2. PROFITABLITY RATIO
These ratio shows the profitability of the enterprise. These include Gross Profit; operating
ratio; Operating profit ratio; Net profit ratio; and Return on Investment. Profitability ratios are
arguably the most widely used ratios in investment analysis. These ratios include the
ubiquitous “margin” ratios, such as gross, operating and net profit margins. These ratios
measure the firm’s ability to earn an adequate return.
3. ACTIVITY RATIO
Activity ratios are used to measure how efficiently a company utilizes its assets. The ratios
provide investors with an idea of the overall operational performance of a firm. These include
Inventory (stock) turnover ratio; Trade Receivables (debtors) Turnover ratio; Trade Payables
(creditors) Turnover ratio; and working capital Turnover ratio.
4. SOLVENCY RATO
Solvency ratios measure a company’s ability to meet its longer-term obligations. Analysis
of solvency ratios provides insight on a company’s capital structure as well as the level of
financial leverage a firm is using. Some solvency ratios allow investors to see whether a firm
has adequate cash flows to consistently pay interest payments and other fixed charges. If a
company does not have enough cash flows, the firm is most likely overburdened with debt
and bondholders may force the company into default.

39. 39
 CURRENT RATIO :
The current ratio measures a company’s current assets against its current liabilities.
The current ratio indicates if the company can pay off its short-term liabilities in an
emergency by liquidating its current assets. Current assets are found at the top of the
balance sheet and include line items such as cash and cash equivalents, accounts
receivable and inventory, among others.
Current ratio = current assets
Current liabilities
FIGURE: 5.1.1
Interpretation:-
An ideal current ratio is 2:1 here, it shows that the bank has in the year 2016 the
current ratio is 0.12 and the year 2017 is 0.13which is quite satisfactory but can be
improved by better turnover and a profit and . Decrease liability.
0.114
0.116
0.118
0.12
0.122
0.124
0.126
0.128
0.13
0.132
FY 2016 FY2017
CURRENT RATIO (%) FY 2016 FY 2017

40. 40
 QUICK RATIO :-
The quick ratio is a liquidity ratio that is more stringent than the current ratio. This
ratio compares the cash, short-term marketable securities and accounts receivable to
current liabilities. The thought behind the quick ratio is that certain line items, such as
prepaid expenses, have already been paid out for future use and cannot be quickly and
easily converted back to cash for liquidity purposes.
QUICK RATIO = quick assets
Current liabilities
FIGURE: 5.1.2
Interpretation:-
If the ratio 1:1 then firm has enough cash on hand to meet all current liabilities. In cash
position ratio is 1:1 satisfactory result. In the year of 2016 the quick ratio is 14.97 and the
year of 2017 the ratio is 16.31. It means that the position of bank is not good in the year of
2017. And also marketable security of the company should be decrease in current year.
14
14.5
15
15.5
16
16.5
FY 2016 FY 2017
QUICK RATIO (%) FY 2016 FY 2017

41. 41
NET PROFIT RATIO:-
Net profit ratio compares a company’s net income to its net revenue. This ratio is
calculated by dividing net income, or a company’s bottom line, by net revenue. It
measures a firm’s ability to translate sales into earnings for shareholders. Once again,
investors should look for companies with strong and consistent net profit margins.
Net Profit Ratio = Net Profit before Interest and tax
*100
Revenue from operation (Net sales)
FIGURE: 5.1.3
Interpretation:-
Generally the ratio is required to 10 to 15 %. If it is more than it shows good position
but if it under 15% it is not good but required position is good.
In 2016 the Net profit ratio is 18.44% & in 2017 the Net profit ratio is 18.09%. It is
not good for bank.
17.9
18
18.1
18.2
18.3
18.4
18.5
FY 2016 FY2017
Net profit ratio (%) 2016 2017

42. 42
OPERATING PROFIT RATIO:-
Operating profit ratio is calculated by dividing operating income (gross income less
operating expenses) by net revenue. Operating ratio examines the relationship between sales
and management-controlled costs. Increasing operating ratio is generally seen as a good sign,
but investors should simply be looking for strong, consistent operating ratio.
Operating Profit Ratio = Operating Profit
*100
Revenue from operation
FIGURE: 5.1.4
Interpretation:-
Operating profit in the year 2016 is 15.89% and in the year 13.29% in the year 2017.
11.5
12
12.5
13
13.5
14
14.5
15
15.5
16
16.5
FY 2016 FY 2017
Operating profit ratio (Rs) Series 2 Series 3

43. 43
EPS (Earning Per Share):-
Earnings per share (EPS) is the portion of a company's profit allocated to each
outstanding share of common stock. Earnings per share serves as an indicator of a
company's profitability. It measures the profit available to equity shareholders on a
per share basis, that is, the amount that they can get on every day share held. It is
calculated by dividing the profits available to shareholders by the number of
outstanding shares.
EPS = PAT (profit after tax)
Number of shares outstanding
FIGURE: 5.1.5
Interpretation:-
Earnings per share in the year 2016 16.73 %. It is decreased by 16.83 for next year. EPS
simply shows the profitability of the firm on a per share basis.
16.68
16.7
16.72
16.74
16.76
16.78
16.8
16.82
16.84
FY2016 FY2017
Earning per share
EPS(%) Column2 Column1

44. 44
RETURN ON ASSETS:-
Return on Assets (ROA) is an indicator of how profitable a company is relative to its
total assets. ROA gives an idea as to how efficient management is at using its assets to
generate earnings. Calculated by dividing a company's annual earnings by its total assets.
ROA (return on assets) = Net Income
Total assets
FIGURE: 5.1.6
Interpretation:-
Ratio of return on assets in the year 2016 1.85% and in the year 2017 it
decrease to 1.81%. It indicates that the company generated from invested capital has been
reduce to 1.81% this indicates company is slow in converting its investment into profit.
1.79
1.8
1.81
1.82
1.83
1.84
1.85
1.86
FY 2016 FY 2017
Return on assets
ROA(%) 2016 2017

45. 45
RETURN ON EQUITY:-
Return on equity (ROE) is the amount of net income returned as a percentage of
shareholders equity. Return on equity measures a corporation's profitability by revealing
how much profit a company generates with the money shareholders have invested.
ROE = Profit after tax
Net worth
FIGURE: 5.1.7
Interpretation:-
Return on equity n the year 2016 is 18.06% and in 2017 is increased by 20.02%. The
company indicates generation of return on capital invested by owner of the company
increased for current year. Major portion of net profit is transfer to general reserve which lead
to increase in the return of shareholder.
17
17.5
18
18.5
19
19.5
20
20.5
FY 2016 FY 2017
RETURN ONEQUITY
year 2016 2017

46. 46
ABSTRACT
The liberalized policy of the government of India permitted entry to the ICICI in banking; the
industry has witnessed a generation of private players. The focus of these banks has always
been centered on the customer. But to satisfy the customers and to operate other activities, the
bank must have sufficient funds in its accounts. That’s why, in the present paper special
emphasis has been laid down on the financial analysis of the bank by using different research
and statistical tools.
Keywords: Banking, balance sheet, descriptive research design, profit & loss A/c, ratio
analysis,

47. 47
CHAPTER - 6

48. 48
CONCLUSION
The balance-sheet along with the income statement is an important tools for investors and
many other parties who are interested in it to gain insight into a company and its operation,
the balance sheet is a snapshot at a single point of time of the company’s account covering its
assets, liabilities and shareholder’s equity. The purpose of the balance-sheet is to give users
an idea of the company’s financial position along with displaying what the company owns
and owes. It is important that all investor know how to use, analysis and read balance-sheet.
Profit and loss account tells the net profit and net loss of a company and its appropriation.
In this case of ICICI BANK, during fiscal year, the bank continued to grow and diversify its
assets base and revenue stream. Bank maintained its leadership in all main are such as retail
credit wholesale business, international operation, insurance, mutual funds, rural banking etc.
Trend analysis of profit and loss account and balance sheet shown the % change in 2016 from
2017 it shows that all items are increased mostly but increase in this year. In profit and loss
account, ALL ITEMS LIKE INTERST INCOME , NON INTEREST INCOME, INTEREST
EXPENSES, OPERATING EXPENSES, operating profit ,profit before tax and after tax is
increased but in mostly cases it is less than in previous year but in some items like interest
income, interest expenses, provision % increase its more. Some items like tax, depreciation,
lease income is decreased. Similarly in balance sheet all item’s like advanced, cash,
liabilities, deposits is increased except borrowing which is decreased % increased in some
items is more than previous year and in some item’s it is less.
Ratio analysis of financial statement shows that bank’s current ratio is better than the quick
ratio and fixed ratio. It means bank has invested more in current assets than the fixed assets
and liquid assets. Bank have given more advances to its customers and they have less cash in
their hand. Profitability ratio of bank is lower than as compared to previous year return on
equity is better than the return on assets.
Thus, the ratio analysis and trend analysis and balance sheet shows that ICICI bank’s
financial position is good. Bank’s profitability is increased at high rate. Bank’s liquidity
position is fair but not good because the bank is invested more in current assets than liquid
assets. As we all know that ICICI bank is on the second position among all the private sector
bank of India in all area but it should pay attention on its profitability and liquidity. Banks’s
position is stable.

49. 49
Recommendation and suggestion
 The attention is required on the area of growth, profitability, service level and
building talent.
 To increase the profit of bank, bank should decrease their operation expenses and
increases their income.
 To increase its liquidity, bank should keep some more cash in its hands instead of
giving more and more advances.
 Introduce quality consciousness and standardization of the work system and
procedure.
 Make manager competitive and introduce spirit of market-orientation and culture of
working for customer satisfaction.
 There is need to build the knowledge and skills base among the employee in the
content of technology.
 Performance measure should not only cover financial aspects i.e. quantitatively
aspects but also the qualitative aspects.
 It is high time to focus on work than the work- archived.
 Bank should increase its retail portfolio.
 Bank should manage its all-risk such as credit, market and operation risk properly
and should be managed by a person who are highly skilled and qualified...

50. 50
REFERENCES
Websites:
 http://www.scribed.com/doc/21554729/project -on- ICICI bank.
 http:www.sharetermpapers.com/
 www.icicibank.com
 https://infinity.icicibank.co.in/BANKAWAY?Action...Init...
 en.wikipedia.org/wiki/ICICI_ Bank
 www.icicicommunities.org/
 https://www.3dsecure.icicibank.com/
 6. money.rediff.com/companies/icici-bank-ltd
 http://www.icici bnak.com/aboutus/annual.html.