1. OSMO Online Stratergy Discussion
Social Media & Online Marketing
19th March 2016, 8.30 AM
KUSAL Bandaranayake & KALPA Pathirana

2. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Online Paltforms
2
1. Company
Web site
2.
LinkedIn
3. Facebook
4. Twitter
5. Other
Platforms

3. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Company Website
1. Domain
• Individual Domains for each International Market
2. Stratergy
• Why are visitors using our website?
(i) Understand OSMO - "About Me" Page (Discussed later)
(ii) Understand OSMO Products
3. Optimisation (SEO)
i.Page Titles
ii.Meta Descriptions - Understand "Key Words"
iii.Headings
iv.Images - Attribute Key Words with Images
v.URL Structure

4. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Company Website
4. Optimize for mobile
• Use "Responsive Design" to cater mobile devices
• Use CSS Programming to rate higher in Google
5. Creating Content
• Blogging for Business
Why Have a Blog OSMO..??
• Establish our self as Industry Experts
• For constant content curation
• To inform potential clients of industry news
• To generate Sales Leads
• Adress issues and problems through discussions

5. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Company Website
6. About us or "About Me" Page
• OSMO Brand and company Brief
• Story of OSMO
• Adress customer needs in brief
• Introduce OSMO Team
7. FAQ
• Presented in Blogg Form
8. Distributer Info
• Apply "Find Local supplier" Tab
• Link to Distributer Website
9. Testimonial
• From Satisfied customers
10. Benchmarking
• Against Competitor website
• Invest on Info

6. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Why?
• Professional Network
• Large community within the international markets exist on LinkedIn
• Great Source for Lead generation
• Easily Discoverable
• Can establish yourself as an industry thought leader
Elements to be include on page
• Company overview
• Company logo and Banner page
• Showcase page to display products
• Create "Featured Groups"
• Constant company updates
• Utilise Page analytics

7. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Facebook.com
Why?
• Largest Social Media Network
• More than 1.55 Billion users
• Great source for creating word of mouth
• Easily Discoverable
01. Content Curation
• Photos, Blogs, articles etc for indirect leads
• Types of posts
 Intersting Quotes - For shares
 Images with questions - Encourage comments
 Post images of offers - Direct leads
 Engage OSMO Employees - Generate "likes"

8. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Facebook.com
02. Facebook Adverts
• Invest on advertising to increase user and carry out special promotions
• To be able to utilise Global Pages
03. Contest
• Create contests through AgoraPulse and FB Adverts
• Engage users through voting, sharing, and "likes"
04. Objectives
• "Hard" objectives in terms of Sales leads
04. Existing Contacts
• Use existing contacts to like the page and also share it with their network

9. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Twitter & other Social Media Platforms
Is Twitter Required.?
Discuss
How do we use other social Media Outlets?
Discuss

10. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Other requirements
Other Online forums that could be used
• Maldives Hotelier page
• Facebook Expats pages
• Online magazines
• Newsletters and industry blogs
Market research
• Usage figures of all social media platforms in each market
• Penetration figures
Budgets
• For conducting research
• Management tools : AgoraPulse
• Facebook Adverts

11. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Converting visitors to leads
The "Inbound Methodology"

12. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Converting visitors to leads
01. Creating Content offers
• Offers include E-books, tools, and other resources
• Establish a "Buyer Persona" - a fictional character that represents our Target
audience
02. Create Call-To-Action (CTAs)
• Use images that redirects you to a "landing page"
• CTAs must be plased around all online platforms
03. Create Landing page
• Visitors are redirected here once they click the CTA
• The visitor fills a form and enters their info to be entitled to the offer
• Once they finish filling out the form they must be redirected to a "Thank You"
page

13. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Nurturing Leads into customers
Nurturing Sales Leads
• We must send timely, relelvent and engaging content and messages to the
leads
• Use Email Marketing to these leads
E-Mail Marketing
• Create a database of leads
• The visitor must "opt in" for recieiving mails
• Measure performance
 CTR, Unsubscribe rate
Other Social Media Outlets
• Use Facebook, LinkedIn etc to find leads and connect with them
• Reffer them to our content

14. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
Theme of the year
Internet marketing Theme of the year

15. [Facebook Page Name] Facebook
statistics report - For the period:
December 2013
THE END
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