Submission presentation description of Kurio app for Samsung Developer Competition Indonesia 2013. Kurio is a Personal Content Discovery app for Android smartphone, note, and tablet. It's a new way to discover, explore, and consume Internet's best content feed from popular blogs, websites, both local and global content. Kurio offers users not only news feed, but it's much more than just news. It also has wide collection of great and useful content relevant to your interest, profession, and workplace. We belief, no matter what you want to do or become, you can't do it without knowledge. Knowledge is power. Smart is cool. #DiscoverYourWorld #GoodReadGoodLife

1. Hello...
Samsung Developer Competition

2. Current state of Indonesia Internet Usage
Behavior
Social
News
Games
Communication
Search

3. Our Belief:
“No matter what you want to do or become,
you can’t do it without knowledge....”

4. Kurio is your Personal Content Discovery app.
A new way to discover, explore, and consume all the
Internet’s Information.
Kurio helps users discover great content that matches their
personalities and interest. Curated, filtered, matched from
Internet’s best sources just for you
Kurio is NOT just for news, it’s much more. Kurio also
provides great content related to your personal interest,
hobby, profession, and work related content.
Smart is Cool

5. Our Mission:
Create a tool to help our users discover, explore,
and consumer all the Internet’s Information
Knowledge is Power.
Knowing is a beginning of improvement.
To our young generation, society, impacting their
future to be better in what they do

7. Kurio for Publisher

10. Kurio for Advertisers

11. KURIO For Advertisers
Your Brand
1. Advertisers:
- Full Page Ads
- Content Marketing
&
2. Brand Journalism
- Brand’s Own Magazine
- Featured Source

12. Brand Meets KURIO
• New opportunity on mobile advertising
• Marketing on Kurio is Beyond Advertising
• Match brand’s advertising with great content = context
• Present a better experience to the audience’s interest
• Present your branded story insertion across Kurio

13. Kurio’s Revenue Model
• Full Page premium advertising
• Content Marketing
• Content Curation
• Publisher’s and Brand Content Platform

14. KURIO Advertising Mechanism
Where
CTA
- Within Article
- Built In Browser
- Between Article
- Content Marketing:
- Scan, Read Story
- Follow (+) the Section