The document proposes a mobile app called Date a Dog that aims to help shelter dogs find homes by allowing users to interact with and potentially adopt dogs through a common platform. It notes that over 2 billion is spent annually on shelter animals and that shelters have issues with accessibility, time consumption, and lack of a common platform. The proposed app would provide a familiar, mobile-friendly interface for users to set up meetings with shelter dogs on a temporary basis or for adoption to help solve problems with current shelter processes and find dogs loving homes.

1. Date a Dog
From one dog lover to another, love’s just a paw away

2. The Team
Kunwar Isabelle

3. Mission statement:
We want to give shelter dogs the exposure they need to
find loving homes.

4. The problem
2.7 1.2
Shelters are:
1. Inaccessible
2. Time Consuming
3. No Common Platform

5. Shelter Stats
—It costs taxpayers roughly 2 BILLION dollarsa year to round up, shelter and euthanize homeless
animals. Wouldn’t you rather pay that tab with ruv and belly scratches?
—age of animals entering shelters is 18 months
—Science shows that dog owners are less stressedthanks to hormonal and
chemical changesthat occur from spending time with their pups!
Many of the adult dogs have already been trained

6. Persona
Thinks about getting a dog
Lonely, needs a friend
Sees pet owners
in the park
People yelling
City noise
Has dog sat before
Has visited dog adoption website
Holly

7. Lean Business Model: Sellers
Problem: Customer
Segments:
Unique Value
Proposition:
Solution: Unfair Advantage:
Key Metrics:
Channels:
Cost Structure: Revenue Stream:
Need to take care
of dogs all the time
Don’t have very
good channels for
promotion
No flexible
advertising system
shelters
Familiar platform
Mobile friendly
Mobile Friendly
common platform
Easy to upload info
Software reliability
Effectiveness
towards the whole
process
App store
Partners
website
Appeal to moral and
emotional dilemmas
with shelters
Web, app hosting
Infrastructure cost to maintain office
advertising/marketing
Shelter subscription-weekly match making
Small fee for adopting the dog

8. Lean Business Model: Buyers
Problem: Customer
Segments:
Unique Value
Proposition:
Solution: Unfair Advantage:
Key Metrics:
Channels:
Cost Structure: Revenue Stream:
Inaccessible and
overwhelming
Time consuming
No common
platform
People looking for
pet adoption
People who love
pets
People have time,
space, and money
for a dog
College students
Familiar platform-user
interface
Common platform,
Matchmaking via
Personality Test
A common
platform/app
Responsive, mobile
friendly website
Responsive design
Software reliability
Time we are solving
customer problems
App store
Partners
website
Focusing specifically
on shelter dogs
Advertising
App and website cost
Web hosting and ad hosting
Resource-office space, people required to build app, etc.
Small fee for dogs
Matchmaking subscription
Partners with companies

9. The solution
A mobile-friendly app that
allows dog-lovers to try
out and adopt shelter dogs

10. How it works
Step 1
Download the app
Step 2
Set up a meeting
Step 3
Take him on temporary
basis and/or adopt

11. Man’s best friend deserves a
home