This document outlines a company's strategy to drive productivity through existing products and developing new businesses. The company plans to increase market share and sales through market development, product development, and diversification. Specific tactics include promoting new uses of existing products, expanding distribution, creating new products, targeting new customers, market penetration strategies, product differentiation, and advertising. The goal is to boost profits and project a high return on investment of 900% through concentrating sales efforts on high-volume, profitable customers and channels.

1. Driving Productivity through existing products
and Developing New Businesses

2. Company Name: XYZ Limited
Presented by: Kunle Dosumu
Business Development Manager

3. 1. To drive productivity through business
development and Marketing strategies.
2. To increase market share.
3. Boost sales and profits.
4. Increase market growth rate.
5. To project Return on Investment (ROI).

4. I. Market Development
II. Product Development
III. Diversification

5.  Promotes new uses of an existing product
(Asymmetrical bathtub) for existing customers.
 Attracting new customers to current products by
expanding distribution to a region where the firm
has had no presence like Abuja, Port-Harcourt,
Kano.

7.  Creating new products (Oval bathtub) and seeking
new customers. Study will be done on competitors
to know the needs and want of people they have
not previously served.

8. I. Market Penetration.
II. Differentiation strategy.
III. Know your target customers.
IV. Promote your business.

9.  This strategy is aimed at building sales among
existing customers, they are to be convinced to
buy same good in larger volume or with
increased frequency and this can be achieved
through discount to regular customers,
promotions targeted to repeated customers and
series of advertisement to obtain market
attention.

10.  Differentiating our products from the competitors
by introducing and promoting the Rimfree water
closet and different shapes of shower enclosure to
give customers reasons they should choose us
rather than competitors.

12.  Advertising is essential to bring our products to
the spot light and also to reach out to our
prospects. We will make use of the advertising
medium that best suits our products. Radio,
television, print, e-catalogue & brochure and
internet (social media, SEO) are some of the
mediums we can rely upon to advertise our
business so that we keep increasing our reach.

13.  Selling more to existing profitable customers.
 Finding similar customers to sell to through target
market selection.
 Identify and concentrate on target market that are
likely to buy company’s products at the price
offered.
 Explore more distribution channels and find more
dealers.
 Reduce input/cut wastages .

14.  Concentrate your Sales Effort.
 High Sale → High Profit
 Low Sale → High Profit

15. ROI = Actual Income – Mkt Investment x 100
Mkt Investment
I am projecting sales of #200,000,000 and market
investment of #20,000,000.
Return on Investment of 900%.

16. Productivity and growth will be driven through
various business developments and marketing
strategies:
 Marketing Research.
 Strategic planning.
 Product Development.
 Sales and Operation delivery.
 Customer services.