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Trend Forecasting:  Spring /Summer 2010 By Students of NIFT, Delhi
UNITED COLORS OF BENETTON
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
TREND FORECASTING FOR UCB: ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
DECIDING FACTORS ,[object Object],[object Object],[object Object],[object Object],[object Object]
Major events occurring in 2010 which can direct the forecast for the season
MAJOR BOLLYWOOD MOVIES & SPORTING EVENTS 2010 JANUARY FEBRUARY MARCH JUNE OCTOBER "Arjun", Dream Blanket All Animations by UTV Ali Baba, Chinku and 40 Thieves  Alice in Wonderland, Disney Football, World Cup, SA Commonwealth Games, Delhi Pyaar Impossible Vancouver Winter Olympics Road, Movie My Name  is Khan Teen Patti Karthik Calling Karthik
COMMONWEALTH GAMES ,[object Object],[object Object],[object Object]
FORMULA ONE IN INDIA ,[object Object],[object Object],[object Object],[object Object]
FOOTBALL WORLD CUP 2010 ,[object Object]
CELEBRITIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
MOVIES ,[object Object],[object Object],[object Object],[object Object]
Brings in the concept of STOLLS again
Puffed sleeves and stripes are going to be in vogue.
COLOR FORECAST
As the economy is recovering from slowdown, people are hopeful and optimistic about future.  Yellow evokes feelings of happiness, symbolizes sunlight, joy, optimism, intelligence, idealism, wealth (gold), summer, hope, air, liberalism, femininity, gladness, sociability, friendship, 
For summer, it's not about aggression or power ,  it's about being positive and being a real woman .
[object Object]
What do you think of the little blue dress? Will it replace your little black 
COLOURS OF THE SEASON ,[object Object],[object Object]
TRENDS    SILHOUETTES AND STYLES
[object Object],[object Object]
SILHOUETTE STYLING FORECAST  THE TREND THAT WAS… Sprint-summer2010  we will get to see looser look
LOWER GARMENTS A looser fit along the thighs and tighter towards the ankle. A wider belt at the waist, attached to the lower garment, to give a slim look. It would be loose and comfortable for summers.
UPPER GARMENT ,[object Object],[object Object],[object Object]
OVERSIZED BLAZERS ,[object Object],[object Object]
THE TOTAL LOOK Jackets will be in fashion which are comfortable to in hand movement. They are also stylish in terms of the fabric they use.
OFFICE WEAR ,[object Object],[object Object],[object Object]
 
COLLEGE WEAR ,[object Object],[object Object]
 
PARTY WEAR
PRICING Target market Price range reasoning Casual wear College goers 799-3999 Trendy, affordable Party wear Young and energetic 1999-4999 Stylish Office wear Urban working women 1299-3599 Formal fit, sophisticated look
THANK YOU

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Trend Forecasting

  • 1. Trend Forecasting: Spring /Summer 2010 By Students of NIFT, Delhi
  • 2. UNITED COLORS OF BENETTON
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Major events occurring in 2010 which can direct the forecast for the season
  • 8. MAJOR BOLLYWOOD MOVIES & SPORTING EVENTS 2010 JANUARY FEBRUARY MARCH JUNE OCTOBER "Arjun", Dream Blanket All Animations by UTV Ali Baba, Chinku and 40 Thieves Alice in Wonderland, Disney Football, World Cup, SA Commonwealth Games, Delhi Pyaar Impossible Vancouver Winter Olympics Road, Movie My Name is Khan Teen Patti Karthik Calling Karthik
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Brings in the concept of STOLLS again
  • 15. Puffed sleeves and stripes are going to be in vogue.
  • 17. As the economy is recovering from slowdown, people are hopeful and optimistic about future. Yellow evokes feelings of happiness, symbolizes sunlight, joy, optimism, intelligence, idealism, wealth (gold), summer, hope, air, liberalism, femininity, gladness, sociability, friendship, 
  • 18. For summer, it's not about aggression or power , it's about being positive and being a real woman .
  • 19.
  • 20. What do you think of the little blue dress? Will it replace your little black 
  • 21.
  • 22. TRENDS SILHOUETTES AND STYLES
  • 23.
  • 24. SILHOUETTE STYLING FORECAST THE TREND THAT WAS… Sprint-summer2010 we will get to see looser look
  • 25. LOWER GARMENTS A looser fit along the thighs and tighter towards the ankle. A wider belt at the waist, attached to the lower garment, to give a slim look. It would be loose and comfortable for summers.
  • 26.
  • 27.
  • 28. THE TOTAL LOOK Jackets will be in fashion which are comfortable to in hand movement. They are also stylish in terms of the fabric they use.
  • 29.
  • 30.  
  • 31.
  • 32.  
  • 34. PRICING Target market Price range reasoning Casual wear College goers 799-3999 Trendy, affordable Party wear Young and energetic 1999-4999 Stylish Office wear Urban working women 1299-3599 Formal fit, sophisticated look