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UX Designer of the future
Developing skills to stay relevant in the job market of tomorrow
SVP Service Design
Paul Farla
Siam Commercial Bank
SVP Service Design
Paul Farla
Who is here today?
Where did we start?
Beechcraft Model 18 - 1937
Actor Reg Varney using the world’s
first cash machine - 1967
Xerox Alto – the first major Graphical
User Interface - 1973
Design
Industrial design
Psychology
Behavioral
Research
Business
Business Analysis
Technology
Computer
science
How do we define (UX) Design?
It might depend on who you ask
Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional
Hierarchy of design considerations - Stephen P. Anderson
(Peak) Design
according to Designers
Design
according to Business
But wait..
Let’s switch gears
Internet
Self-publishing
2018
Reach
Time
Monks
Gutenberg – printing press
Mass publishing
1439
240 iph
1930s
2,500 iph
517
1 iph
1990s
18,000 iph
1. "Trends & Numbers". Newspaper Association of America. 14 March 2012. Archived from the original on 18 September 2012.
1. Jump up^ Branch, Company Statistics Division, Economic Census. "Statistics of
U.S. Businesses 2012 Historical Data Page".
Why did this happen?
• Technology created tremendous opportunity
• It also disrupted business models by setting content free!
• Consumer behaviour changed
• Clicks and traffic have become the editor in chief
Which skills were in demand? When?
• What happened to Monks writing Manuscripts?
• What happened to printing press operators? Machinists?
• What happened to journalists and photographers?
How does this relate to UX Design?
!
20181998 2028 20382008
Design
Patterns
A/B
testing
Web
analytics
MVT
testing
Templating
Web frameworks
Artificial intelligence
Prototyping
tools
?
Evolutionary
A/B testing
Apple HIG
Material
Design
Design
templates
Guidelines
Axure Sketch Adobe XDDesign tools
Framer PrinciplePrototyping Invision
Developer hand-off Zeplin Avocode …
Conceptualisation
Communication
Who has used squarespace?
Where do you work?
BU
‘Digital’
UX
PO BA
‘Digital’
’Have a seat at the table’‘Outsider’
Hard Soft Hard Soft
Skillset
required
Culture affects process (and practice)
UXR UX VD
”Digital
Design”
Defining our value
Where did we start?
1930s 1970s 1990s 2007 NOW 2030 2040
Ubiquitous computing
AR
TUI
?
VoiceBounded
rationality
Get started
Where we should take our aim
Understand
our role in
this cosmos
Follow the money!‍ !‍
At what stage is your
company?
Increasing
cross-dept
collaboration?
Investing in
design and tech?
Engaging in
culture change?
Key skills
Data Psychology BusinessUX
Deep expertise vs domain transferrable skills
Strategy
!?
The future is what we make of it
Best get ready!
Thank you
Let’s talk!

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UX Designer of the Future at UXSEA Summit 2018