This is the presentation deck from UX Conference session by Aditya Kedia as a part of UXSEA Summit 2019 in Singapore. UXSEA Summit 2019 was held from 18th to 20th November, 2019. For more information about UXSEA Society, visit https://uxsea.org/ The copyright of this material is with those who created this presentation material. Please take permissions from the authors if you are in doubt about copyright infringement.

1. Anticipating and
Designing for a
Digital Future
UXSEA Summit, Nov 2019

2. Lead, Experience Design
/in/akedia/
Aditya Kedia

3. Change AnticipationResilience Intelligence

5. internal stakeholders

6. Design fixation (Einstellung effect)
Challenge
How have we resolved
similar challenges
Like this….
…then resolve this
one that way
a
Vicious circle of
disappointment
:(

8. Fear of unknown
Legacy that resists change
Filter bubble
Lack of shared vision
Scale which affects speed
Challenges

10. Fear of unknown
Legacy that resists change
Filter bubble
Lack of shared vision
Scale which affects speed
Challenges
Embrace uncertainty
Culture to enable change
Anticipatory mindset
Driven by shared vision
Nimble to transform
Goals

11. Organisations
Technology
Agileorganisations
canchangefaster
A more agile organisation
Change
Time
Martec’s law

12. Hindsight
What happened?
Insight
Why it happened?
Foresight
What may happen? How
can we make it happen?

13. Anticipation is the act of
imaginative speculation
about future to inform action

14. Teleporter
Hi speed train
Hyperloop

15. Procedures
Reactive mindset
Mindless stance
How to
Self perseverance
Scarcity mindset
From
Problem solving
Anticipatory mindset
Curious stance
What if
Disruption
Abundance mindset
To

16. Over confidence
Be humble

17. Confirmation bias
Challenge assumptions

18. Hindsights and performance
Foresee and Innovate

19. Preserve and conserve
Explore, evolve and adapt

20. Shield knowledge
Share and collaborate

21. Anticipatory Experiences
Anticipatory Mindset

22. Exponential growth of big data

23. • Augmented intelligence
• Intelligent applications
• Machine learning
• Virtual assistants
• Insight engines
• Decision intelligence
Source - https://www.gartner.com/smarterwithgartner/

24. Propensity Models
Machine Learning
Artificial Intelligence
IoT & Sensors
Automation
Agile
Iterative and open
Scalable
Feedback loop
Shared vision
Collaboration & Multidisciplinary
Continuous learning
Open & Flat
User behaviour
User preferences
User segments
Socio-economic trends
Intelligence
(Data & AI)
Anticipation
(Users)
Resilience
(Process)
Change
(Culture,
Technology)
Anticipatory Experience Design

25. “You need to give your customers fewer
reasons to be disloyal, and the best way to
make that happen is to reduce customer effort.”
Matthew Dixon

26. Foresight
Hindsight
HighLow
Choice optimisation
• Augmentation
• Anticipation
• Automation
• Optimisation
• Prevention
Intelligence
Antcipatory experience

27. Optimisation AugmentationAnticipationAutomation Prevention
Hindsight Foresight

28. Automation

29. Prevention

30. Anticipation

31. Augmentation

32. Trust is fragile
Machines are fallible
Machines are biased
Anticipations can be hacked
Power dynamics and control
Machines can't replace human

33. Trust is fragile
Don’t abuse trust, be unethical or immoral

35. Machines are biased
Be transparent as machines may mislead

37. Machines are fallible
Humans over machine for mission critical tasks

39. Anticipations can be hacked
Avoid and discourage manipulation

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41. Power dynamics and control
With big data comes great responsibilities

43. Machines can't replace humans
Humanise interactions, minimise conflict

44. Lead, Experience Design
/in/akedia/
aditya_kedia@manulife.com
Aditya Kedia
Thank You!