A Practical guide to Agile Product Development - delivered at Drupal camp Yorkshire 2014 - covering DSDM Atern, SCRUM and SCRUMBAN

1. Agile
Product
Development
Kubair Shirazee
@Kubair
www.shirazee.com
Practical
G
uide

2. Kubair Shirazee
@Kubair
Drupal
and emerging tech
evangelist
I ! building Products,
Markets &
Relationships
Practicing
Agile
1998

3. Kubair Shirazee
@Kubair
Delivered
30+
products
&
100+
projects
for
clients
on
mul;ple
tech
stacks
Servicepreneur
since
1998

4. Kubair Shirazee
@Kubair
The
most
awesome
Product
I
developed
during
my
journey
as
a
product
and
serviceprenuer
was...
my
TEAM Ba(le
hardened
Providing
on-­‐demand…
…development
capacity
…R&D
capacity
…emerging
tech
capabili9es
…and
an
all
round
fr**king
AWESOME
AGILE
service
innova1ve
argumenta1ve
value
adding
balanced
kick
ass!

5. Kubair Shirazee
@Kubair
Products
Agile

6. Kubair Shirazee
@Kubair

7. Kubair Shirazee
@Kubair

8. Kubair Shirazee
@Kubair

9. Kubair Shirazee
@Kubair
SCRUM
BAN
Its
all
about
the
Flow
DANEIL
SON

10. Kubair Shirazee
@Kubair
Know Your Space

11. Kubair Shirazee
@Kubair
Chop and Change Accordingly

12. Kubair Shirazee
@Kubair
THIS
IS
Agile
!
but
NOT
Practical
££££

13. Kubair Shirazee
@Kubair
STILL
Agile!
but
W
TF
are
you
doing!

14. Kubair Shirazee
@Kubair
££££
££££
££££ ££
Agile!
&
PRACTICAL

15. Kubair Shirazee
@Kubair
£

16. Kubair Shirazee
@Kubair
Practical Tips
Backlog Grooming
LESS is MORE
QUALITY vs QUANTITY
A constant stream of NEW Features is overrated
Analyse the EXISTING ones FIRST
+ Look at your support Logs
+ Talk to your support team
Concentrate on the features that get used the most -
improve the process:A/B Test process improvements -
FOCUS on UX

17. Kubair Shirazee
@Kubair

18. Kubair Shirazee
@Kubair
New Features
Practical Tips
Schedule Dedicated Revenue/Cost/Margin focused
Sprints
Stay on TOP of your game - dedicate resources to
Research
ONLY then invest in NEW features
+ Analyse the demand
+ Engage with users

19. Kubair Shirazee
@Kubair
Study Your Ecosystem

20. Kubair Shirazee
@Kubair
Prac;cal
Agile
Means...

21. Kubair Shirazee
@Kubair
Prac;cal
Agile
Means...
You CONSTANTLY

22. Kubair Shirazee
@Kubair
Prac;cal
Agile
Means...
BROADCAST

23. Kubair Shirazee
@Kubair
Prac;cal
Agile
Means...
NARROWCAST

24. Kubair Shirazee
@Kubair
TREAT your user base as a community - Give it
VOICE then Listen, React, Learn, Adatp CONSTANTLY.
Offer Value & Beneftis to your Product Community
Study Maslow
FAILURE is not the objective but it is the BEST Teacher...
Micro-FAIL - A/B TEST... LEARN
Pass the OWNERSHIP to the other side of the FENCE
Create your own service/product Ecosystem
Crowdsource your Sales, Support, Ideas:YOUR BACKLOG
Let the Community Differentiate your PRODUCTS
AndYour AGILITY Differentiate the UX
Work With Them & They will Tell you
WHAT they WANT and WHEN.
butYOU DECIDE WHEN it is most effective to GIVE it to THEM

25. Kubair Shirazee
@Kubair

26. Kubair Shirazee
@Kubair
Kubair Shirazee
@Kubair
THANK YOU
w w w. s h i r a ze e . c o m
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