Babson

1. ROADMAP
FOR
GROWTH

2. WA
WI
MN
ID
WY
ND
SD
MT
NE
KS
CO
NM
OR
IA
UT
NV
NH
VT
RI
MA
CT
NJ
DE
MD
DC
AZ
TX
CA
PA
OK
AK
LA
MI
ME
IL IN
KY
TN
MS AL GA
AR
WV VA
NC
SC
FL
OH
MO
NY
HI
18
2
4
10
7
4 9
2
6
10
9
5
5
30
13
29 27
12 17 18
6
21 22
10
7
34
4
25
12 18 22
13
8
12 12
6
4
5
3
20
31
12
12
17
3
1
5
1
4
5
1
#
# Total Cities in
State
Lemonade Day
Cities 2014
Lemonade Day
Cities 2015
OUR LAND OF OPPORTUNITY:
593 CITIES

3. Total Population of 5-18 year olds in the United States
0 – 100,000
100,000 – 500,000
500,000 – 1 million
1 million - 5 million
5 million and up
WA
WI
MN
ID
MT ND
WY
SD
NE
KS
CO
NM
OR
IA
AR
UT
NV
GA
LA
MS
NH
VT
IL IN
ME
KY
WV
AL
MA
RI
CT
NJ
DE
MD
DC
SC
NY
AZ
FL
TX
CA
PA
OH
MI
VA
NC
TN
MO
OK
AK
HI

4. Total Population of 3,4, and 5 graders in the United States
0 – 50,000
50,000 – 100,000
100,000 – 500,000
500,000 – 1 million
1 million and up
WA
WI
MN
ID
MT ND
WY
SD
NE
KS
CO
NM
OR
AR
IA
UT
NV
GA
LA
MS
NH
VT
IL
IN
ME
KY
WV
AL
MA
RI
CT
NJ
DE
MD
DC
SC
NY
AZ
FL
TX
CA
PA
OH
MI
VA
NC
TN
MO
OK
AK
HI

5. I. TARGET
CITIES

6. 6
2
3
3 3
4
4
4
MT ND
5
2
2 2
2
WA
WI
MN
ID
WY
SD
NE
KS
CO
NM
OR
AR
IA
NV UT
GA
LA
MS
1
NH
VT
IL 1
IN
1
ME
KY 1
WV
AL
MA
RI
1
1
CT
NJ
DE
MD1
DC
1
1
SC
NY
AZ
FL
TX
CA
PA
OH
MI
VA
NC
TN
MO
OK
HI AK
RED = Total Cities
of this Size
1
= Total Lemonade Day
Cities
1 Million and Up

7. 501,000 to 1 million
WA
OR
UT
ND
MT
WY
SC
ID
NV
CA
OK
KS
CO
NM
AZ
KY
SD
TX
MO
WI
MN
IA
NE
TN
AL GA
MS
LA
IL
AR
FL
ME
NY
NC
MI
IN
AK
WV
PA
OH
VA
VT
NH
MA
RI
CT
NJ
DE
MD
DC
HI
1
2
2
1
1
5
5
2
2
1
1
1
2
1
1
1
1
1
1
2
2
1
2
2
2
1
1
2
3
3
3
1
RED = Total Cities
of this Size
= Total Lemonade Day
Cities

8. 201,000-500,000
5 1
v
WA
OR
UT
ND
MT
WY
SC
ID
NV
CO
SD
1 1
CA KS
NM
AZ
KY
TX
MO
WI
MN
IA
NE
TN
GA
AL
MS
LA
IL
AR
FL
ME
NY
NC
MI
IN
AK
WV
PA
OH
VA
VT
NH
MA
RI
CT
NJ
DE
MD
DC
OK
HI
4
2
3
5
1
2
7
1
4
9
2
2
1
3
1
5
2
1
2
2
1
2
1
2
3
1
2
2
11
2
1
3
6
3
3
4
4
RED = Total Cities
of this Size
= Total Lemonade Day
Cities

9. 101,000 – 200,000
WA
OR
UT
ND
MT
WY
SC
ID
NV
CO
SD
CA KS
NM
AZ
2 5
KY
TX
MO
WI
MN
IA
NE
TN
AL GA
MS
LA
IL
AR
FL
ME
NY
NC
MI
IN
AK
WV
PA
OH
VA
VT
NH
MA
RI
CT
NJ
DE
MD
DC
OK
RED = Total Cities
of this Size
= Total Lemonade Day
Cities
1
5
2
2
8
5
1
1
2
6
4 2
6
HI
2
3
3
2
9
1
2
3
2
3
5
1
1
2
6
7
1
1
4
7
3
2
1
4
2 4
7
4
7
6

10. 50,000 – 100,000
WA
OR
UT
MT ND
WY
SC
ID
NV
CA
SD
KS
CO
NM
AZ
2 KY
4
TX
MO
WI
MN
IA
NE
TN
GA
AL
MS
LA
IL
AR
FL
ME
NY
6
NC
MI
IN
AK
PA
OH
VA
VT
NH
MA
RI
CT
NJ
DE
MD
DC
OK
RED = Total Cities
of this Size
= Total Lemonade Day
Cities
HI
3
1
9
4
2
4
3
1
1
6
6
1
4
4
6 5
1
2
3
2
4
4
7
4
6
4
15
2
14
6
7
2
2
9
6
4
8
2
8
WV
3

11. WE
ARE
GROWING

12. II. NEW CITIES

13. 2015
+ 14 Cities
44% Growth

14. New Cities and Country
• Birmingham, AL
• Boerne, TX
• Columbus, IN
• Eugene, OR
• McAllen, TX
• McMinnville, OR
• Modesto, CA
• Montgomery, AL
• Northwest, AR
• Portland, OR
• Rochester, NY
• Springdale, AR
• South Africa
• Williston, ND

15. 2015
1,048,812 : 5-18 year olds
367,084 : 3, 4, 5 graders

16. III. EXISTING
CITIES

17. SHARE
OF
MARKET

18. 50,000-100,000
• Overall 5-18 2%
• Overall 3,4,5 2.8%
5-18 16.0%
16.0% 15.0%
7.2%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
14.0%
12.0%
10.0%
8.0%
6.0%
4.0%
2.0%
0.0%
Roaring Fork
Valley, CO
3,4, 5
Roaring Fork
Valley, CO

19. 101,000-200,000
• Overall 5-18 1.4%
• Overall 3,4,5 0.6%
3.3%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
3.0%
5-18 3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Salem, OR
3,4, 5
Salem, OR

20. 201,000-500,000
• Overall 5-18 1.5%
• Overall 3,4,5 1.8%
3.7%
6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
5.0%
5-18 6.0%
5.0%
4.0%
3.0%
2.0%
1.0%
0.0%
Lubbock, TX
3,4, 5
Lubbock, TX

21. 500,000-1 Million
• Overall 5-18 0.1%
• Overall 3,4,5 0.2%
0.1%
0.3%
0.3%
0.2%
0.2%
0.1%
0.1%
0.0%
0.2%
5-18 0.3%
0.2%
0.2%
0.1%
0.1%
0.0%
Jackson, MS
3,4, 5
Jackson, MS

22. 1 Million and Up
• Overall 5-18 0.5%
• Overall 3,4,5 0.4%
2.9%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
2.9%
5-18 3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Houston, TX
3,4, 5
Austin, TX

23. IV. GROWTH
IN
IMPACT

25. Key
Clients

26. LEARNING
GAIN

27. Learning Management System
• Registration
• Learner Profile Management
• Curriculum Management
• Lemonade Day Branded
• City-based Sponsors
• Reporting

28. Branded Login Screen

29. Lesson
Menu

30. 30

31. 31

32. Lemonopolis

33. Lemonopolis

34. Lemonopolis

35. Lemonopolis

36. Lemonopolis

37. Learning is EXPERIENCE
Everything else is just
information
-Albert Einstein

38. STANDS

39. Number of
Kids Working
Stands

40. Lubbock
4500 Kids Total
812 Stands
18%
32 Sponsors
3.7% kids 5-18
5% kids in 3,4, and 5 grade

41. “Coming together is a beginning
Keeping together is progress
Working together is success”
-Henry Ford