Presentation by Ellen LaPointe, Hope Lab

1. Ellen LaPointe
Vice President, Strategic Partnerships
elapointe@hopelab.org

2. Who we are
HOPELAB
Non-profit founded in 2001 by Pam Omidyar
PAM OMIDYAR
Background in immunology and biology, founder and Board Chair
PAM’S FOUNDING VISION
Use “fun” and power of technology to help kids with chronic illness
DISEASE PORTFOLIO
Cancer
Obesity
Major Depressive Disorder
Sickle Cell Disease
Autism
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3. research innovation customer input
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4. Re-Mission
• 20 levels
• 7 cancer types
• Objectives: kill cells,
manage side-effects
and complications
• Weapons:
chemotherapy,
radiation, antibiotics
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5. PEDIATRICS AUGUST 2008
RE-MISSION WORKS
• Improved treatment adherence
• 16% increase in antibiotic doses
• Blood chemo levels 20% higher
• Improved cancer knowledge
• Greater self-efficacy
Increased belief in ability to control/cope with
cancer
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6. What is Zamzee?
An online rewards platform powered by physical activity that motivates kids
to move more
Key Features
• Self-selected incentives via the
Zamzee website
• Optimized measurements with
Zamzee device
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7. How does Zamzee work?
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8. What problem is Zamzee
addressing?
Obesity
• A risk factor in diabetes, gall bladder disease, heart
disease/stroke, hypertension, osteoarthritis, sleep
apnea and some forms of cancer
Sedentary Behavior
• Over 60% of 9-13 year olds do not participate in any
organized physical activity outside of school
Economic Burdens
• Obesity costs $147 billion in medical bills in the U.S .
• Will cost $344 billion in 10 years (21% of health care
spending) if current trends continue
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9. Precipitous drop in physical activity between ages 9-151
1Nader P, Bradley R, Houts R, McRitchie S, O'Brien M. Moderate-to-vigorous physical activity from ages 9 to 15
years. JAMA 2008;300(3):295-305.
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10. Does Zamzee get kids moving?
Randomized, controlled studies
INCREASES MVPA BY ~30%
GAIN PERSISTS OVER 12-WEEKS
~ 30% of excess daily caloric intake
~ equivalent to an additional ¾ mile of running/kid/day
¼ mile ¼ mile ¼ mile
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11. What tweens say about Zamzee
“I got pretty
obsessive – I
would check the
website 3 or 4
times a day.” “Zamzee gives you
- Helen, 13 the opportunity to
do more! You don’t
have to depend on
“When we got your parents.”
Zamzee, my mom - LaBree, 13
and I both were
motivated to
exercise, and I felt
so much better.”
- Kristen, 12
“When I got the Zamzee, I
“”My sister wanted
started doing activity
a Zamzee. There
because I want to, not
would definitely be
because I have to. It made
some healthy
me feel better.”
competition.”
- Shruthi, 12
- RC, 13
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12. What parents say about Zamzee
“Before Zamzee, Tuesday
and Thursdays were a
“We want a nightmare, when she had
Zamzee too. to do laps in gym. But since
- Janel, Zamzee, it’s like, “Hey, I did
Kristen’s Mom it!”
-Patricia,
-Tatiana’s Mom
“Over time, getting in
shape will be the
motivator…I don’t care “She’s never been a
if I pay $500 now, if I sports person, so it’s
help her avoid an early always been a concern –
death.” what will keep her active?
-LaFonda, With Zamzee, that’s not a
-Britney’s Mom concern any more.”
-Sarah,
Helen’s Mom
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13. The Zamzee proposition
• A proven, reward-based motivational program
• Based on the results of rigorous scientific research
• Encourages tweens to consistently move more
• Measurably reduces the significant health burdens associated with
childhood obesity
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14. Where is Zamzee headed?
Fall 2010/Winter 2011 Product Development and Impact Trial
Spring 2011 Beta Launch
Summer/Fall 2011 Full Commercial Launch
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15. What are the pathways to impact and sustainability?
PARENTS
•Purchase device SCHOOLS
•Purchase rewards •Partner on funding proposals
•Distribution
GOVERNMENT TWEENS HEALTHCARE +
•Contracts to provide access *Purchase influencer
to lower SES and sedentary *Spend rewards INSURANCE
populations •Sponsorship
•Flex Plan coverage
•Licensing
PHILANTHROPY
•Grants to support distribution CORPORATE
•Investment in social enterprise (grant •Sponsorship
or PRI)
•Support research, product
CLUBS & AFTER •Advertising
•Reward supplier
developments SCHOOL •Licensing
•Partner on funding proposals
•Distribution partner
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