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JEFF GREENE HealthEd
What Social Media Can Tell Us About The Patient Journey Jeff Greene, Director of Strategic Services, Social Media @healtheddigital  @Jeff_Greene
A brief story … ©2010 HealthEd Group, Inc.
Measuring pharma ‘buzz’ can be misleading ©2010 HealthEd Group, Inc.
Today’s message: ,[object Object],[object Object],©2010 HealthEd Group, Inc.
Introducing … ‘Product R’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2010 HealthEd Group, Inc. ©2010 HealthEd Group, Inc.
What we did ©2010 HealthEd Group, Inc.
How we did it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],©2010 HealthEd Group, Inc.
From Search Terms to Journey ©2010 HealthEd Group, Inc. SM2 Results (1,334) Search Terms Random Selection (134) Analysis Frequency  = Emerging Themes Context  = Emotional Weight,  Barriers/Motivators Framework   for Education   and Action Behavior change model Patient Journey (illuminating the gaps and opportunities)
©2010 HealthEd Group, Inc. Patient Journey (illuminating the gaps and opportunities)
The Patient Journey is real ... and powerful ©2010 HealthEd Group, Inc. Barriers Milestones Support Achievements
The Patient Journey for RA
Making the choice  to start treatment is just the first step ©2010 HealthEd Group, Inc. “ I am trying so hard to keep my faith” “ Taking my medication, even if I think there might be side effects,  will help me get my life back on track” “ What will my life be like?” “ I’m scared to start injections” “ I know if I can get this under control,  that I can live my life again.” “ What if this medicine doesn’t work?” “ I have  hope”
Treatment Initiation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When managed, it can lead to a “new kind of normal” ©2010 HealthEd Group, Inc. “ Adapt and conquer” “ Support from my friends and family” “ Early treatment is so crucial” “ Supermom” “ I want to do everything I can to help myself” “ Another corner turned in the battle” “ Success”
Moving forward (and through set backs) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Gaining control is a key motivator ©2010 HealthEd Group, Inc. “ I also bring a notebook with me to my appts. with notes and observances I make in between appts. so I can keep my MD up to date.” “ I know if I can get this under control,  that I can live my life again.” “ I made my first appointment this week, I have a hundred questions for my rheumy”
Transition to engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Time for your questions
Thank you
 

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What Social Media Can Tell Us About The Patient Journey

  • 2. What Social Media Can Tell Us About The Patient Journey Jeff Greene, Director of Strategic Services, Social Media @healtheddigital @Jeff_Greene
  • 3. A brief story … ©2010 HealthEd Group, Inc.
  • 4. Measuring pharma ‘buzz’ can be misleading ©2010 HealthEd Group, Inc.
  • 5.
  • 6.
  • 7. What we did ©2010 HealthEd Group, Inc.
  • 8.
  • 9. From Search Terms to Journey ©2010 HealthEd Group, Inc. SM2 Results (1,334) Search Terms Random Selection (134) Analysis Frequency = Emerging Themes Context = Emotional Weight, Barriers/Motivators Framework for Education and Action Behavior change model Patient Journey (illuminating the gaps and opportunities)
  • 10. ©2010 HealthEd Group, Inc. Patient Journey (illuminating the gaps and opportunities)
  • 11. The Patient Journey is real ... and powerful ©2010 HealthEd Group, Inc. Barriers Milestones Support Achievements
  • 13. Making the choice to start treatment is just the first step ©2010 HealthEd Group, Inc. “ I am trying so hard to keep my faith” “ Taking my medication, even if I think there might be side effects, will help me get my life back on track” “ What will my life be like?” “ I’m scared to start injections” “ I know if I can get this under control, that I can live my life again.” “ What if this medicine doesn’t work?” “ I have hope”
  • 14.
  • 15. When managed, it can lead to a “new kind of normal” ©2010 HealthEd Group, Inc. “ Adapt and conquer” “ Support from my friends and family” “ Early treatment is so crucial” “ Supermom” “ I want to do everything I can to help myself” “ Another corner turned in the battle” “ Success”
  • 16.
  • 17. Gaining control is a key motivator ©2010 HealthEd Group, Inc. “ I also bring a notebook with me to my appts. with notes and observances I make in between appts. so I can keep my MD up to date.” “ I know if I can get this under control, that I can live my life again.” “ I made my first appointment this week, I have a hundred questions for my rheumy”
  • 18.
  • 19. Time for your questions
  • 21.