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2010 Trends Summary Klick Pharma

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2010 Trends
www.klickpharma.com
Top 10 Trends to Watch in 2010 # Trend Implication Social media continuing to become more 10 Start by listening. mainstream. Pervasive use of technology to solve 9 Technology can be a multiplier. marketing challenges. Moving from “wait & see” attitude” to “try 8 Try pilot programs. & learn” mentality. Increasing use of online channel by 7 Balance your marketing mix. patients & HCPs. Data & intelligence becoming critical 6 Make data planning part of your kickoff. underpinnings of marketing programs. 5 Shift to multidisciplinary solution teams. Make an effort to reach out (early). 4 Mobile becoming the new CRM platform. Think beyond the keyboard. 3 Technology making reps more powerful. Integration is key. 2 Value add beyond the pill. Focus on solutions, not just products. Regulatory bodies embracing the 21st 1 Risk can be managed. century.
Thank You bodonnell@klick.com For more details, please contact: Brian O’Donnell EVP, Interactive Services Klick Pharma

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2010 Trends Summary Klick Pharma

  • 3. Top 10 Trends to Watch in 2010 # Trend Implication Social media continuing to become more 10 Start by listening. mainstream. Pervasive use of technology to solve 9 Technology can be a multiplier. marketing challenges. Moving from “wait & see” attitude” to “try 8 Try pilot programs. & learn” mentality. Increasing use of online channel by 7 Balance your marketing mix. patients & HCPs. Data & intelligence becoming critical 6 Make data planning part of your kickoff. underpinnings of marketing programs. 5 Shift to multidisciplinary solution teams. Make an effort to reach out (early). 4 Mobile becoming the new CRM platform. Think beyond the keyboard. 3 Technology making reps more powerful. Integration is key. 2 Value add beyond the pill. Focus on solutions, not just products. Regulatory bodies embracing the 21st 1 Risk can be managed. century.
  • 4. Thank You bodonnell@klick.com For more details, please contact: Brian O’Donnell EVP, Interactive Services Klick Pharma