2. INFORMATION AGE.
B S H M 1 - B G R O U P - 8 P R E S E N T A T I O N 2
The Information Age, Digital Age,
or New Media Age is the era of
human history that is often
characterized by the transition from
a traditional industrial economy to
one based on information
computerization.
“THE ILLITERATE OF THE 21ST
CENTURY WILL NOT BE THOSE WHO
CANNOT READ AND WRITE, BUT
THOSE WHO CANNOT LEARN,
UNLEARN, AND LEARN.”
-ALVIN TOFFLER.
3. GERMAN GUTERNBERG
(FEB. 3, 1468)
- GERMAN GUTERNBERG A BLACKSWITHAND
PUBLISH.
- ESTABLISH FIRST FORM OF SPREADING
INFORMATION.
- Gutenberg Principle
- Great impact to shape our world in the present time.
- Most likely characterized as the Post-Gutenberg Era (the
world of what is currently called social media).
B S H M 1 - B G R O U P - 8 P R E S E N T A T I O N 3
4. B S H M 1 - B G R O U P 8 P R E S E N T A T I O N 4
THE
PRE-GUTENBERG
WORLD
- Books were created manually by hand.
- Government chose people who will be given education to read.
- Scared that mass communication will be a hindrance in their ruling.
- Transmission of infromation relied on “Word-of-mouth” channel.
- In 1440, the first printing press was built by Johannes Gutenberg,
which heralded the start of mass communication.
- However, it took hundred of years for this to spread
5. THE GUTERNBERG
REVOLUTION.
- Gutenberg revolution is a term used to express the
democratizing effects of the invention of the printing
press among society.
- The invention of printing press allowed a worldwide
change.
- Democracy was born through the invention of printing
press.
- Allowed people to have a voice who weren’t able to
spread their messages before.
- To satisfy the needs of every one, distribution of
information was institutionalized and mediated.
B S H M 1 - B
G R O U P - 8 P R E S E N T A T I O N 5
“The printing press was an important step
towards the democratization of knowledge”
-Einstein
6. THE POST-GUTENBERG
WORLD
B S H M 1 - B G R O U P - 8 P R E S E N T A T I O N 6
- I n 1 9 2 0 , r a d i o b r o a d c a s t i n g w a s
i n t r o d u c e d .
- I t m a d e s p r e a d i n g i n f o r m a t i o n
f a s t e r a n d wi d e l y.
- H o we v e r, i n t h e 1 9 7 0 s ,
I n f o r m a t i o n A g e a c c e l e r a t e d g l o b a l
c o m m u n i c a t i o n .
- I t s t a r t e d w i t h t h e m i c r o p r o c e s s o r
a n d i n t r o d u c t i o n t o I n t e r n e t
B r o ws e r.
- M a n y i n v e s t m e n t s a p p e a r d u e t o
e - c o m m e r c e a s t h e m a j o r n e w - we b
b a s e d p h e n o m e n a .
- According to Stacy (2008), the
development of the internet changed 2 major
expansion:
- Uploading and Downloading different
forms of media is now possible.
- Spreading and Publishing of
information were now much easier because of
different tools.
7. The first modern information revolution began in the mid-
nineteenth century.
B S H M 1 - B G r o u p - 8 P R E S E N T A T I O N 7
TELEGRAP
H
TELEPHON
E
RADIO
8. Second modern information revolution followed the first one and
extended until the mid-20th century.
B S H M 1 - B G R O U P - 8 p r e s e n t a t i o n 8
TELEVISION
COMPUTER
SATELLITE
AND
EARLY
GENERATION.
9. The third modern information revolution
probably began in the 1980s and has
surpassed the two other revolutions.
This age which includes our time is now
called as the “Knowledge Revolution”.
B S H M 1 - B G R O U P - 8 P R E S E N T A T I O N 9
10. SOCIAL MEDIA AND IT’S
IMPACT TO THE SOCIETY.
No.
1
According to Brown (2018), among
three billion people around the
world, 40% uses online social
media.
No.
2
Social media has become a form
of virtual reality and a form of
escape from the tyranny of life.
No.
3
Geographical distance is no
longer a hindrance in
communicating.
B S H M 1 - B G R O U P - 8 P R E S E N T A T I O N 10
11. IMPACT OF SOCIAL MEDIA AND
THE INFORMATION AGE IN
OUR LIVES.
Social media enables you to:
Communicate and stay up to date
with family and friends around the
world.
B S H M 1 - B G R O U P - 8 P R E S E N T A T I O N 11
No.
Find new friends and
communities; network with other
people who share similar
interests or ambitions.
Join or promote worthwhile
causes; raise awareness on
important issues.
1
No.
2
No.
3
12. Thank you!
GR OU P 8
LACAMBRA
LACANG
LAPUT
LEYSON
B S H M 1 - B G R O U P - 8 P R E S E N T A T I O N 12