What do you believe are the greatest challenges facing the sector or industry you would like to specialize in at IE? What role do you hope to be able to play in this sector or industry in the medium term?

1. H. What do you believe are the
greatest challenges facing the
sector or industry you would like to
specialize in at IE? What role do you
hope to be able to play in this
sector or industry in the medium
term?

2. Emergence of the
Indian Fashion Industry
With the gradual emergence of the aspect of
globalization, a massive change is noticeable
in the Indian fashion industry.
According to industry body Assocham, the
domestic fashion business has become
nearly a Rs. 750-crore industry in 2012 from
Rs. 270-crore in 2008, given the increased
demand for designer clothes.
800
600 Rupees
400 Crores
200
0
2008 2012

3. As per The Global Fashion Industry-Growth In Emerging
Markets report (released by Grail Research)
“Industry growth in India is mainly driven by the
growing exposure of domestic designers at
international forums.”
Between 2008 and 2012, the Indian fashion industry has
grown at 178%, and reached a worth of USD 189 MN.
According to the article in the Wall Street Journal;
“Until recent years there was limited space for
Indian fashion in Western markets…Indian
designers, especially the younger ones, are
increasingly producing collections that are more
suitable to the lifestyle of western consumers.”
- Armando Branchini, the executive director of Italy’s luxury brand Altagamma

4. Although nascent, the Indian fashion
industry has experienced significant
expansion through the last decade
however the concern remains…
“They (the designers) do not take part
in international fashion events as often
as they should. Their participation
should not just increase but be
continuous…Not everyone can afford
it.” However being aware of emerging
trends he says “ The way fashion is
prospering, we will definitely rule the
fashion world, maybe 10 years from
now.”
- Sunil Sethi , president of the Fashion Development
Council of India

5.  Designers unable to make a mark  The lack of capital is the
in the international circuit. A few biggest roadblock.
established designers are growing Numerous options
in prominence but that hasn’t given globally v/s insufficient
momentum to the industry as a funds stunts the growth
whole. of budding designers.
The Challenges  The existing model is
very rigid and
monopolistic, this leads
to talented designers
losing opportunities.
 Locally, demand and
growth are on a rise
but globally, visibility
and brand presence
are minimal.

6. MAKE COUTURE is an agency founded to
bridge the gap between Indian designers and
overseas buyers. We cater to designers who
want to target global markets and clients.
Our Aim
 To provide an easy-on-budget international outreach
 To provide opportunities to establish brands and create brand awareness
 Scout for original, unique and fashion forward designs and take them to
potential clients
At IE, I would like to get hands-on practice and a business acumen
through the study method and student centric approach. At an
institution that nurtures and promotes entrepreneurism, I can enhance
my skillset and understand businesses up-close. After my stint at IE, I
would like to put my learning to practice at an established work
environment before ultimately returning to my venture.

7. The gap we fill
 Provide opportunities to suit
different designers.
 Work closely with designers and
provide them customized services.
 Involve sponsors to financially
support indigenous talent.
 Approach consulates and high
commissions to support designers
travelling to showcase their work.

8. What is favoring us?
 India’s growing economic power
 Fascination with all things Indian.
Overseas clients now seek Indian
cuts, hand work and vibrant colours
 Slowly but steadily designers are
becoming more professional, better
clued in to international trends and able
to deliver to the foreign buyers
 The slow corporatisation of the
Indian fashion realm similar to that
of the world leading Japanese and
Italian fashion industries
 Being a one-of-its-kind service in the
Indian market

9. My plan ahead…
 Cultivate a strong network
 Develop new ideas
 Overcome existing issues
 Learn from existing models
 Expand the business
 Acquire business skills
 Seek mentoring from professors and established alumni

10. SOURCES
 Articles & Reports
- Research and Markets, Fibre2Fashion
- The Indian Express
- BBC News
- Luxemag
- The Associated Chamber of Commerce & Industry of India
- Global Fashion Industry Growth in Emerging Markets- Grail Research Report
 Websites
-http://blogs.wsj.com/indiarealtime/2011/04/06/is-there-room-for-indian-fashion-outside-india
-http://www.mydigitalfc.com/fashion-and-style
 Images (Copyright lies with original photographers):
- Courtesy Make Couture clientele : Samor
Sabashe
- Internet