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Ferrari Management - Branded.
- 1. Colin Cento Kate Lombardi Ben Santiago Kristy Haefelin
- 2. Enzo Ferrari and Luigi Chinetti Racecar driver for Alpha Romeo in 1930s Founded Ferrari with Luigi Chinetti in 1946 Enzo was the soul and Luigi was the brains behind the business Europe was recovering from WWII so Ferrari focused on the United States 1948 – First production Ferrari 166MBarchetta
- 3. The Quintessential Ferrari – 275 Introduced in 1964 First road car to be suitable for racing Birth of the Grand Tourismo (GT) Class Helped build Ferrari’s reputation GTO vs GTB Pininfarina
- 4. One of the Greatest Cars Ever Made Ferrari F40 40th Anniversary Ferrari (1987-1992) Enzo Ferrari’s last car MSRP: $250,000 Twin Turbo V8 First Production Car Capable of 200 mph
- 5. Management of Service/Manufacturing Maranello, Italy 4,700 cars built per year Large proportion built in house Machine/Casting Shop 3,000 workers One person per engine Working environment Linking creativity to quality Many facilities Visionary planning
- 6. The Ferrari Culture: Quality Is Key Environmental Culture Exotic Italian factory Trees and exotic scenery Models everywhere Building for every department Organizational Culture Strict working hours for precision Keeps owners involved with racing events
- 7. Ferrari’s Ethics Precision Quality Exclusivity True Enthusiast Racing Heritage Giving Back
- 8. Ferrari World Where Passion and Soul Come To Life Located In Abu Dhabi, UAE Formula Rossa Largest Indoor Structure Realistic Ferrari Experience Latest Theme Park Technology Opened in 2010
- 9. Ferrari.com Easy to navigate Member login for exclusivity Latest News Menu is clear and simple
- 10. The Current Ferraris 599 612 California 458 Italia
- 11. Ferrari 458 Italia: Calling All Challengers Introduced in 2009 Current benchmark of its class Only rear engine Ferrari currently made MSRP: $230,000
- 12. Books Used For Research Ferrari: The Road From Maranello Denis Adler (Foreword by) Luigi Chinetti, Jr. Ferrari: The Man, The Machines Stan Grayson Enzo Ferrari 50 Years of Motoring PieroCasucci Enzo Ferrari: The Man, The Cars, The Races Brock Yates