2. A free microblogging service founded in 2006. At its
heart are 140-character bursts of information called
tweets.
It has grown rapidly, and popularity on the service is
often used as a benchmark of influence.
3. Twitter by numbers
TotalActive Users: 200 million AverageTweets Per Day: 400 million
http://blog.twitter.com/2013/celebrating-twitter7 (March 2013)
4. Why institutions can’t ignore it
anymore
Increasingly common way to connect with users
Conversations about your organisation may already be
happening onTwitter
Often preferred over other social media options
Instantaneous – which is what users are increasingly
expecting
5.
6. It’s just people tweeting
about what they’ve
had for lunch/pictures of
their cats!
Not true, well most of the
time!
UltimatelyTwitter is what
you choose to make of it
www.highpaw.com
7. I wouldn't know what to say!
Twitter is a conversation
It may seem daunting at first,
but you soon get into the
swing of things and find
plenty to share
8. It’s time consuming and
overwhelming
It doesn’t have to be, there
are plenty of tools to help
you manage yourTwitter
activity
And, it can be less time
consuming than some
other social media options
9. Twitter is a giant
conversation, who
doesn’t want to
chat with
colleagues now and
then?
10. WhatTwitter can do for you
Assist in your professional development - job adverts,
training opportunities, etc.
Help you find communities and support globally- there is a
massive library community onTwitter
Keep you up-to-date with new trends & technologies in
your industry
Direct traffic on the internet to a main website/blog
Connect you to an established user group
12. Enter your name
An email address
Set a password
Choose a username
Click ‘Create my
account’
13. Choosing a name
15 character limit - short is best, easy to remember
and takes up less space
Twitter will tell you if the one you want is available
and make suggestions for alternatives
Consider otherTwitter accounts at your institution
17. Add a profile photo
Egg symbol often
indicates spammers
Photo of you?
Related image?
Institutional logo? Upload a photo that
is under 2MB in size
18.
19. Make sure you are aware of your institution’s social
media policy- if unsure of anything double check
There have been cases of people falling foul of
employers due to activity onTwitter
Twitter is a public conversation, unless you
have privacy settings it's not just your
followers who can see your tweets, they are
available to everyone!
20. Start by following people - they will hopefully want
to follow you back
Don't be dismayed if some people don't
follow you back immediately – they
might be waiting until they see you are
saying something
45. Not just as means of
saying you 'like' a tweet
Allows you to save a
tweet you like and come
back to it
Good for tweets
containing links to much
longer articles, blog posts
etc.