How to Make eCommerce Product Pages Content Unique
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Actionable ways to combat one of the biggest eCommerce SEO issues: duplicate product pages. I'll talk about the 3 most common issues and how to solve them
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How to Make eCommerce Product Pages Content Unique
- 1. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 How to Make eCommerce Product Pages Content Unique
- 2. • eCommerce & Technical SEO consultant • I help businesses thrive online and get traffic and sales they deserve • Creator of the SEO Challenge Course • International speaker • Quarantine doll houses builder Kristina Azarenko
- 3. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 10+ years of digital marketing experience achieved 1044% ROI with paid ads… and even higher with SEO
- 4. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Featured on
- 5. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 “By 2040, around 95% of all purchases are expected to be via eCommerce” (Source: Nasdaq) Originally shared by me here bit.ly/8-step-eCommerce
- 6. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 It seems we’re already living in 2040, right?!
- 7. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020
- 8. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Types of Pages on an eCommerce Website
- 9. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Homepage Categories Products
- 10. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Homepage Categories Products
- 11. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 3 Issues with Product Pages
- 12. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Almost identical products found on different URLS (e.g. colors) The same product found in different categories Products with original manufacturer’s description 1. 2. 3.
- 13. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020
- 14. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020
- 15. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 So how do we fix that?
- 16. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Create high-quality product pages with unique content so that you stop burning money
- 17. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Yay!Yay!Yay!
- 18. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Issue 1: Almost identical products found on different URLS
- 19. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 • Colors • Sizes • Material • Other product options Issue 1: Almost identical products found on different URLS
- 20. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 /t-shirt-blue /t-shirt-green /t-shirt-pink /t-shirt-purple Issue 1: Almost identical products found on different URLS
- 21. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Solution: Create separate pages for product options only if there’s a demand for that. Otherwise, create only one product URL and list all options there
- 22. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020
- 23. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020
- 24. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Issue 2: The same product found in different categories
- 25. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 site.com/women/ t-shirts/v-neck- slim-fit-top.html site.com/t-shirts/ women/v-neck- slim-fit-top.html
- 26. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Solution 1: Remove the category indication from the URL
- 27. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 site.com/products/ v-neck-slim-fit-top.html site.com/products/ v-neck-slim-fit-top.html
- 28. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Mind the internal links: they should point to the canonical version of the URL Pro Tip:
- 29. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Solution 2: Choose a canonical product version and make other product variations point to it
- 30. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 site.com/women/t-shirts/v-neck-slim-fit-top.html site.com/t-shirts/women/v-neck-slim-fit-top.html Canonical to
- 31. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Issue 3: Products with original manufacturer’s description
- 32. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020
- 33. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Solution: Find the ways to stand out!
- 34. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 1. Customer Reviews
- 35. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 2. Customer Photos
- 36. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 3. Customer Questions & Answers
- 37. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 1. 2. 3. Almost identical products found on different URLS (e.g. colors) All product variations are found on a single URL The same product found in different categories Products with original manufacturer’s description Remove the category indication from the URL Choose a canonical product version Find the ways to stand out (reviews, QAs, etc.)
- 38. Kristina Azarenko @azarchick | @TurnDigi #TurnDigi2020 Subscribe for eCommerce Newsletter: bit.ly/8-step-eCommerce
- 39. @TurnDigi #TurnDigi2020 Thank you! azarchick Kristina Azarenko • eCommerce & Technical SEO Consultant • Founder of MarketingSyrup • Creator of the SEO Challenge course