2. INDIANA
39%
43
109,370
Americans Employed by a
Construction Trade Annually
Project Growth Rate
of the Construction Trades
through 2018
The Average Age
of Indiana Tradesmen in
the Construction Industry
Current Total Number
of Those in the Indiana
Construction Workforce
(BLS May 2013)
7.2 million
WHAT IS GO BUILD?
The Go Build campaign is designed to educate
young people on the value of learning a trade, dispel
their misconceptions about the construction and
manufacturing industries and inspire them to consider
building a career as a skilled tradesman. Through this
public awareness effort, public relations and social media
campaign, Go Build aims to provide better opportunities
for craft tradesmen, more highly skilled employees for
businesses and enhanced economic development for
Indiana and the nation.
THE SITUATION
The Situation The skilled trades that helped build
Indiana’s diverse economy have seen a drastic reduction
in the number of new laborers over the past decade.
For every four tradesmen that retire, the industry is only
producing one to take their place. This has left a critical
skills gap that must be addressed. Reducing this skills gap
is the purpose of Go Build Indiana. Over the next several
years, skilled trade job opportunities are expected to
boom but without a workforce with the proper training,
skills, and experience, these jobs will go unfilled.
With more than 7.2 million employees nationwide,
industrial and commercial construction has long
been one of the nation’s largest industries. But today,
construction company owners across the nation and
right here in Indiana are facing a growing shortage of
tradesmen such as pipefitters, ironworkers, welders and
carpenters.
The skills of construction tradesmen are in high demand,
and with a 39% projected growth rate through 2018.
7.2 million
39%
43
109,370
3. INDIANA
WHAT DOES INDIANA GO
BUILD HOPE TO ACCOMPLISH?
ff Utilizing mass media and grassroots efforts,
such as partnering with industry professionals
and meeting with schools across the state and
engaging students and parents alike.
ff Targeting students as well as their influencers,
such as parents and guidance counselors.
ff Directing these individuals to the Go Build
website, where they can find the appropriate
resources regarding the initiative.
ff Creating databases, web office and mobile apps
in order to better serve our target audience.
ff Providing training and resources to educational
representatives who will be able to effectively
promote and educate the Go Build Indiana
Initiative statewide.
ff Providing training resources for those interested
in the trades.
ff Increasing capacity of our state’s construction
workforce by providing students opportunities to
choose are career in the trades.
Projected Number of
Total People Needed in
the Indiana Construction
Workforce in 2018
Projected Number of
Additional Workers Needed
in the Indiana Construction
Industry by 2018
Projected Number of
Additional Workers Needed in
the Indiana Manufacturing
Industry by 2018
of the Workers in the State
of Indiana are employed by
the Construction and
Manufacturing Industry
178,901
69,531
87,775
22%
178,901
69,531
87,775
22%
5. INDIANA
INDIANA GOALS
*Based on Alabama Go Build Statistics
OVERVIEW
ff 176,000 Website visitors in the first year
ff 8,000 registered database users
ff Visit with 200,000 Indiana high school students
ff Successful social media presence
HIGHLIGHTS
ff Launch a targeted television commercial campaign in Indiana
ff Influence 87% of Indiana high school students with the Go Build Campaign
ff Students are 2x more likely to recommend a friend to the construction trades because of the campaign
ff 73% of apprenticeships will see a substantial rise in applications due to the launch of Go Build
ff 70% of community college instructors surveyed feel that students who entered their program did so
because of the Go Build campaign
Alabama has experienced a significant increase in the number of students enrolling in construction related
courses at the secondary level. The state saw a 51% increase in first year CTE enrollments in 2013.
6. INDIANA
PLEDGE FORM
SEND YOUR COMPLETED FORM TO:
Email: cprice@indianaconstruction.org
Mailing Address: 200 South Meridian Street, Suite 410, Indianapolis, IN 46225
Fax: 317-686-2672
Phone: 317-686-2669
name:
company name:
address:
phone:
email:
contactinfo
In order for this initiative to be successful, we must raise a considerable amount of money. Your pledge will
go towards the development of marketing materials, commercials, and grass roots efforts to reach high
school students and their influencers.
Please indicate your support of the initiative by completing the form below.
Pledge Amount:
THANK YOU!
