Bidroom organizes I Meet Hotel, a global conference connecting hoteliers to the future of hospitality. Since the COVID-19 outbreak, we have to take our conferences online. I Meet Hotel conducted a survey with 1000s of hotels to design a webinar more suited for hoteliers. One of the subjects that were highlighted was technology that can empower change; In this session, we will cover the technology that can empower change in the world of travel. This webinar will feature; Kris Glabinski @ Lybra - Reinvent your revenue for tomorrow’s logic Ryan Haynes @ Haynes MarComs - Technology - the future of hospitality: Get to grips with today Ali Beklen @ HotelRunner - Winning in a turbulent travel economy using the power of data and technology The webinar is being moderated by Caroline Dal'lin, Director Of Business Development @ Bidroom.

1. Episode 4
Technology and the
Future of Hospitality
06th May 2020
Ali Beklen
Founder & Managing
Partner @HotelRunner
Speakers Moderator
Ryan Haynes
Director & Lead Consultant
@Haynes MarComs
Kris Glabinski
Chief Business
Development Officer
@Lybra
Caroline Dal'lin
Director of Business
Development @ Bidroom

2. REINVENT FORTOMORROW’S LOGIC
by Lybra.Tech
"Technology and the Future of Hospitality"

3. “THE GREATEST DANGER INTIMES OFTURBULENCE
IS NOTTHETURBULENCE;
IT ISTO ACT WITHYESTERDAY’S LOGIC.”
— PETER F. DRUCKER

4. France:
“Hotels too soon to say”
TODAY
Belgium:
“Hotels and aparthotels
can open, with the
exception of their
restaurants, meeting rooms
and leisure facilities.”
Czech:
“From 25 May, all restaurants,
pubs and hotels return to
action”
Germany:
“Restaurants, bars and
hotels will remain
closed to evaluate after
May 3.”
Italy:
“Hotels haven't been
forced to close, many
have done so due to a
lack of customers.”
Netherlands:
“A decision on whether to
reopen restaurants and bars
is expected around May 12.”
Portugal:
“Majority of hotels will
start to reopen in July.
“Probably some will open
in June”,
Spain:
“Potentially From 11 May,
hotels, bar terraces may
reopen with capacity
restrictions,”
Switzerland:
“Hotels have not been forced to
close., as of now allowed to open
bars, spas, saunas and wellness
facilities - but only for hotel guests.”
Austria:
“Hotels and swimming
pools allowed to open
from 29 May”
Poland:
“From 4th May, all hotels may
be open under specific
restrictions.”
Greece:
“Hotels are opening from
June 1, although this is
expected to be for
domestic travellers initially.

5. TODAY

6. WHAT DOESTHIS MEAN?
Hotel 2020 performance versus budget

7. WHAT DOESTHIS MEAN?
Hotel 2020 performance versus budget

8. WHAT DOESTHIS MEAN?
Hotel 2020 performance versus budget

9. NEWTOMORROW
Emotions:
• Hotels that can open will open
• People that think will travel will travel
• Safe is safe
Logic:
• Hotels that can open may not open
• People that think will travel may not travel
• Safe may not be safe

10. NEWTOMORROW
Emotions:
• Hotels that can open will open
• People that think will travel will travel
• Safe is safe
Logic:
• Hotels that can open may not open
• People that think will travel may not travel
• Safe may not be safe
Our philosophy

11. YESTERDAY’S LOGIC
Past data is not valid
Segmentation is not valid
Forecasting is not valid
Price algorithms are not valid

12. NEWTOMORROW
New cost New demand New safety

13. NEWTOMORROW
“can’t afford to risk more”
New cost
New demand New safety

14. REINVENT FORTOMORROW’S LOGIC
“My calculations will continue to forecast and
optimise price very well.We just need to
monitor competition pricing, edit events, and not
discount”
Covid-19

15. 75% of time is spent on grabbing
and analysing data
25% of time is spent on actual
price actions
REINVENT FORTOMORROW’S LOGIC

16. 80 / 20
REINVENT FORTOMORROW’S LOGIC
80% rules based approach
20% other calculations

17. 80% rules based approach
20% other calculations
still override by 65% intuition
80 / 20
65%
REINVENT FORTOMORROW’S LOGIC

18. ADDRESSINGTOMORROW’S LOGIC
Technology will be critical,
no longer a commodity.

19. TOMORROW’S LOGIC
REVENUETECHNOLOGY
Real time reaction,
Customer driven by emotions or rationale
will be changing all the time.

20. TOMORROW’S LOGIC
REVENUETECHNOLOGY
based on big data,
Hotel past data will need to be
complemented with new demand data and
competition data

21. TOMORROW’S LOGIC
REVENUETECHNOLOGY
managed by AI.
Number of calculations and correlation of
different data will no longer be workable by
rules based and traditional calculations.
Intuition will be close to guessing.

22. TOMORROW’S LOGIC
REVENUETECHNOLOGY
Real time reaction, based on big data, managed by AI.

23. TOMORROW’S LOGIC
DISTRIBUTIONTECHNOLOGY
Connected, reaching where customer is, focused on value.
PRODUCT
SAFETY
FLEXIBILITY
PRICE

24. TOMORROW’S LOGIC
MARKETINGTECHNOLOGY
WWW, with optimised spend v’s ROI, managed by AI.

25. by Lybra.Tech
"Technology and the Future of Hospitality"
REINVENT FORTOMORROW’S LOGIC

27. Technology - the future of
hospitality
Get to grips with today

28. A decade in the making...
The Smartphone changed everything
Wifi became standard
Apps replaced websites
IoT - Smartphones control everything
Online shopping became normal
Budget airlines made travel accessible
Travellers from emerging markets

29. Do your guests use the internet to watch movies
and/or for things like Netflix etc?
Changes in Wifi setup for guests
Adoption of third party providers
Security risks
Bandwidth + Cost
New models of wifi services

30. What are the biggest Wifi problems your guests encounter?

31. Customer journey evolves
Social media and influencers
Online digital engagement
Dominance of Online Travels Agents
Holiday rentals become homestays
Serviced apartments and aparthotels
Sustainability
Experiential travel

32. Always on
. Cloud technologies
Integrated systems
Real-time
Remote-working
24/7 bookings
Digital services and concierge
Accessible

33. Guest expectations evolve

34. 74% of guests appreciate customized messaging and offers | 57 % of travellers feel that
travel brands should personalise guest information
More than 70% of last minute bookings made on mobile devices | 75% of guests will be the
tech-savvy millennials by 2020
55-57% want mobile check in/out | 51% of travellers expect to communicate via
messenger / text | 33% expect to via social media
50% want to use a digital room key from their phone | 66% of travellers would download an
app which contains the ‘digital guestbook’

35. Era of automation
Integrations and interfaces - getting
systems to speak to each other
Smart working
Improving productivity
The human element

36. The right guest connections

37. Innovation today…
Bring teams together
Find connected systems
Focus on guest engagement
Drive productivity
Review value for guests

38. When buying technology
Emerging technology trends
Lifetime investment vs value
Seek alternatives for guests
Change business where needed
You’re a guest too!
Guest Messaging Systems | Hotel Apps | Upgrade and Cross Sell Systems |
Digital Marketing Platforms | CRM | Guest Tech (In-room & Accessibility)

41. Ali Beklen
Managing Partner
ali@hotelrunner.com
Winning in a turbulent travel economy
using the power of data and technology

42. How are we dealing with the pandemic?
• Option A: Making panic due to the unknowns
• Option B: Looking for solution but no idea where to start
• Option C: Managing the panic

43. Today
• Recovery has been started for some countries
• Adoption phase is started for some verticals in travel
3: Google Surveys

44. Today
Source:
Google Surveys, Fielded 24/4/2020

45. Today
Source:
Google Surveys, Fielded 24/4/2020

46. Today
Source:
Google Surveys, Fielded 24/4/2020

47. The three pillars of winning
• Access to the industrial data
• Start new partnerships
• Digitalize your business

48. Our contribution for COVID-19
Democratize the data access
with the HotelRunner Pulse
Free access
https://hotelrunner.com/en/pulse

49. Future
Source:
HotelRunner, 27/4/2020

50. Future
Source:
HotelRunner, 27/4/2020

51. Fast Track to Scalable Technology
Adoption
Start new partnerships
Payment gateways
Sales channels
Technology providers
Local services
... and many more
Accommodations

52. Fast Track to Scalable Technology
Adoption
Digitalize your business
• Website builder
• Booking engine
• Property management
• Content management
• Channel management
• Guest management
• Payment processing
• 100+ more features
Start free
Go premium with ZERO upfront payment

53. Thank you
ali@hotelrunner.com
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accommodations in
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