Whether you’re a student, a business user, an admin, a developer or just heard about Salesforce there’s always a path forward. Learn different methods to translate past experience into "Salesforce experience" and network with other locals who are looking to make a move in the ecosystem.

1. Don’t Stop Believing:
Making Your Next Move on
Your Salesforce Journey
Salesforce User Group, San Diego
@SanDiegoSFUG

2. Kristi Brown
Group Leader
Tracie Hart
Group Leader

3. Click to add title

4. Where do I start?
● Read that job description like it’s no one else’s business!
● What boxes do you check already?
● Make a list of all the qualifications the job posting is asking for, compare
to what you know you can do
● Steal the buzzwords you like (use those in your own profile/resume)

5. Emphasize Results
● I care more about what you actually accomplished than how you specifically did it
● “I increased efficiency of my sales team by 35%”
● “I wrote a training guide on how to organize the storeroom that reduced training costs
by $5”
● “Strengthened the relationship with 5,000+ customers by planning and executing this
cool event”

6. Connect the Dots
● Okay, so you wrote that training guide for your last company - Salesforce
Admins, Business Analysts, etc spend a lot of time writing documentation
and training end users - how can we connect the dots?
● Okay, so you used Excel to make reports for your boss - Admins spend a
lot of time with data - how can we connect the dots?
● Okay, so you spent the last 9 years working at a non-profit - Salesforce
Admins wear A LOT of hats - how can we connect the dots?

7. Build a live portfolio
● Spin up a Dev Org devoted to highlight your best builds
● Trailhead: “Build Your Personal Portfolio on Salesforce”
● Don’t pigeonhole yourself
● Don’t overlook the little things

8. Share what you create!
● Utilize the social networks you are familiar with (LinkedIn, Twitter etc)
● Use tools like Screencast-o-matic to demo what you have built
● Engage on Salesforce related posts and share your own experiences!

9. Don’t Ignore Your Soft Skills
Communication
Active Listening
Conflict Management
Analytical Thinking
Critical Thinking
Innovativeness
Organization
Time Management
Multitasking
Resourcefulness
Troubleshooting
Risk Management
Agility
Presenting
Decision Making
Flexibility
Project Management
Patience
Collaboration
Self Motivation

10. Ross Burton
Taylor Jones

11. Salesforce Talent Experts
World leading talent creator,
fuelling the Salesforce ecosystem
with net new diverse talent
The global leader in Salesforce recruitment

12. Mason Frank Input
● The global leader in the Recruitment of Salesforce professionals.
● Founded in 2010 since then, we’ve worked with over 3,100 organizations in 43
states to help them on board Salesforce tallent.
● Over 200 Salesforce recruiters here in the US, split into 5 strategic divisions.
● 78,000 Salesforce professionals in our US database.
● Sponsors of 50+ user groups and events, including several key Salesforce World
Tours

13. Why Salesforce though? Is it worth the effort!
So in our opinion why should you be a Salesforce professional? As if you were
questioning it…
● Adoption of the platform across industries and borders
● Demand for talent
● Salary increases
● Supportive ecosystem
● No signs of slowing down
● More technology integrations than any other Saas platform

14. Outside of the box advice
Get Industry Specific:
Finance
Healthcare
Media
Non-Profit
Retail
Manf / CG
Saas
Education

15. Outside of the box advice
Target the right companies in the right ways:
Company Type 1: The
Partner / ISV
Implementers of technology.
Sales, functional, technical
and support based salesforce
teams.
Client facing roles at all
levels.
Can you return a profit in
billable hours?
Company Type 2: The
Small End User
Start ups / privately owned.
Segmented use of Salesforce.
You wear many hats.
One person shows.
Low budget.
Company Type 3: The
Midsize End User
Start ups / Privately owned /
Public / PE.
Use multiple clouds
Often have integrations
Small internal teams, 1-5 SF
heads.
Everyone pitches in but there
is a separation of key
responsibilities.
Company Type 4: The
Enterprise End User
Public / PE.
Use multiple clouds
Have a number of
integrations
Large segmented team based
on job roles.

16. Outside of the box advice
Target the right people:
HR / Talent
Looking for a skill set
based on a list of needs
against a requirement
Checklist view of
Salesforce hiring
Little platform exposure
Salesforce Owner
Control or ownership of
salesforce platform
Owner or influencer on
budget and hiring
Sees the big picture
Understanding of the
platform
The Hiring Manager
Input into key decisions of
Salesforce platform
Influencer on budget and
hiring
Sees the big picture
Understanding of the
platform

17. Revolent
Hire
We hire the
brightest IT talent.
Train
We cross train
them into
Salesforce and
fund their training
and certifications.
Place
We offer them to
our clients for
placement.
Develop
We continue to
invest in their
education.

18. How to make yourself stand out
• Get Involved in the Trailblazer Community!
• Evaluate what skills are transferable - i.e. If you have Java experience, how is that related to
apex?
• Create your own projects/apps
• Understanding business 101 – What are normal business processes for sales, service,
specific industries? Understanding fundamentally how business’ work is key
• Become familiar with the Objective Orientated Programming method. This methodology
will allow you to modularize a program, which can then be copied and used on demand
(trust us, this one speeds up workflow immensely!)
• Reach out to local Workforce Development organizations