Is your blog feeling tired and looking outdated? Don't have time for a total redesign? In this talk, we'll cover 12 ideas for freshening up your WordPress blog with design elements, plugins, and code snippets.

1. IDEAS TO FRESHEN
UP YOUR BLOG12 with @KRISTENWRIGHT_

2. HI, I’M
KRISTEN.
kristenwebbwright.com
@KRISTENWRIGHT_
KRISTENWRIGHT
WRITER, ARTIST & WEB DESIGNER
WordPress backups (BackupBuddy)
WordPress security (iThemes Security)
WordPress maintenance (iThemes Sync)
I WORK AT iTHEMES.
ithemes.com

3. COMING
OCTOBER 2016

4. DESIGN
ELEMENTS
CODE
SNIPPETS
@KRISTENWRIGHT_
“I MY BLOG!”

5. fresh·en
make (something) newer, cleaner,
or more attractive.
@KRISTENWRIGHT_
verbˈfreSHən/ •

6. “ CREATIVITY
IS DRIVEN BY
CONSTRAINTS. ”
@KRISTENWRIGHT_
- DAVE GRAY,
AUTHOR OF GAMESTORMING

7. PLUGINS
DESIGN
ELEMENTS
CODE
SNIPPETS
@KRISTENWRIGHT_
FRESHEN UP + GET CREATIVE

8. FOCUS ON CONTENT.
FOCUS ON CONTENT.
FOCUS ON CONTENT.
DESIGN
ELEMENTS
CODE
SNIPPETS
@KRISTENWRIGHT_

9. 1. UPDATE PHOTOS
& FEATURED
IMAGES
@KRISTENWRIGHT_

10. IMAGE TIPS
KEEP FILE SIZES SMALL. I MEAN IT.
ADD ALT TAGS & UPDATE FILE NAMES
USE STOCK PHOTOS
PRETTY STOCK
PHOTO SITES
StockSnap.io
Unsplash.com
VisualHunt.com
Pixels.com
Photodune.com
@KRISTENWRIGHT_

12. 2. UPDATE/ADD
HEADINGS
@KRISTENWRIGHT_

13. @KRISTENWRIGHT_
PLUGIN
HEADINGS IN THE WP DASHBOARD

14. HEADING TIPS
USE THEM! ESPECIALLY h2s & h3s
KEEP SHORT, CONCISE
INCLUDE KEYWORDS IN h2s
h1
h2
h3
h4
h5
h6
@KRISTENWRIGHT_

15. 3. ADD CALLS
TO ACTION WITH
BUTTONS
@KRISTENWRIGHT_

16. @KRISTENWRIGHT_
PLUGIN
EXAMPLE OF BUTTONS IN-POST

17. BUTTON TIPS
ADD TO END OF POSTS
KEEP CTA SHORT & CONCISE
@KRISTENWRIGHT_
USE HTML IN-POST OR WITH A SHORTCODE (PLUGIN)

18. @KRISTENWRIGHT_
PLUGIN
HTML
IN-POST

19. @KRISTENWRIGHT_
PLUGIN
EXAMPLE
CSS FOR
BUTTONS

20. @KRISTENWRIGHT_
WordPress Bu;on
Plugin MaxBu;ons
Bu;on Builder -
Bu;ons X
BUTTON
PLUGINS

21. 4. EMPHASIZE QUOTES
@KRISTENWRIGHT_

22. QUOTE TIPS
@KRISTENWRIGHT_
USE BLOCKQUOTES
“
USE PULL QUOTES
“
OTHERS’ WORDS OR YOUR WORDS

23. @KRISTENWRIGHT_
PLUGIN
BLOCKQUOTES

24. @KRISTENWRIGHT_
PLUGIN
PULL QUOTES

25. @KRISTENWRIGHT_
PULL QUOTE
PLUGINS
BeauBful Pullquotes
Perfect Pullquotes
BP Pre;y Quote
Pull Quotes

26. @KRISTENWRIGHT_

27. 5. BOOST SOCIAL
SHARING
@KRISTENWRIGHT_

28. SOCIAL SHARING TIPS
ADD BUTTONS TO POSTS & PAGES
@KRISTENWRIGHT_
MAKE IT EASY
GET CREATIVE

29. @KRISTENWRIGHT_
PLUGIN
TWEETABLE
QUOTES

30. @KRISTENWRIGHT_
PLUGIN

31. @KRISTENWRIGHT_
TWEETABLE
QUOTE
PLUGINS
Quoteability
Inline Click to Tweet
Inline Tweet Sharer

32. @KRISTENWRIGHT_
SHARE
BUTTON
PLUGINS
Simple Share Bu;ons Adder
Social Warfare
Social Share Bu;ons - Social
Pug
Social Share WordPress
Plugin - AccessPress Social
Share

33. 6. ADD POST
SUMMARIES
@KRISTENWRIGHT_

34. @KRISTENWRIGHT_
PLUGIN
TLDR
POST SUMMARY
PLUGIN

35. @KRISTENWRIGHT_
PLUGIN
EXAMPLE
POST
SUMMARY
+ CTA

36. @KRISTENWRIGHT_
PLUGIN
POST
EDITOR
VIEW

37. 7. ENCOURAGE
CLICK-THROUGHS
WITH RELATED
POSTS
@KRISTENWRIGHT_

38. @KRISTENWRIGHT_
PLUGIN

39. @KRISTENWRIGHT_
RELATED POSTS
PLUGINS
Related Posts Yuzo
Related Posts
Thumbnails
Related Posts

40. 8. ENCOURAGE
VISITOR
INTERACTION
@KRISTENWRIGHT_

41. @KRISTENWRIGHT_
“REACTION”
PLUGINS
React & Share
ReacBons
Ma;’s PeepSo
ReacBons

42. 9. KEEP
VISITORS
INFORMED
@KRISTENWRIGHT_

43. @KRISTENWRIGHT_
PLUGIN
NOTIFICATION
BAR

44. @KRISTENWRIGHT_
NOTIFICATION
BAR PLUGIN
BoomBar

45. @KRISTENWRIGHT_
PLUGIN

46. 10. HIGHLIGHT
IMPORTANT
TEXT
@KRISTENWRIGHT_

47. CONTENT CALLOUTS
IMPORTANT NOTICES
@KRISTENWRIGHT_
COUPONS$

48. @KRISTENWRIGHT_
PLUGIN

49. @KRISTENWRIGHT_
PLUGIN

50. @KRISTENWRIGHT_
PLUGIN

51. @KRISTENWRIGHT_
PLUGIN

52. @KRISTENWRIGHT_
PLUGIN

53. 11. START
SENDING POST
DIGEST EMAILS
@KRISTENWRIGHT_

54. @KRISTENWRIGHT_
PLUGIN

55. @KRISTENWRIGHT_
POST DIGEST +
COMMENTS
PLUGIN
PostmaBc

56. 12. OFFER AN
EBOOK TO
BUILD YOUR
MAILING LIST
@KRISTENWRIGHT_

57. EBOOK TIPS
@KRISTENWRIGHT_
COLLECT EMAIL ADDRESSES FOR DOWNLOAD
EXPORT TO PDF FILE
REPURPOSE EXISTING CONTENT

58. @KRISTENWRIGHT_
PLUGINS/
SERVICES
TO HELP
OpBnmonster
Downloads Monitor
MailChimp

59. NOW GO
FRESHEN UP
YOUR BLOG.
SLIDES AVAILABLE AT
KRISTENWEBBWRIGHT.COM/FRESH
@KRISTENWRIGHT_