1. Communication
Media---
Newspaper
Cai bingxin
20129869
2. Definition
Meaning A newspaper is a scheduled publication
containing news of current events, informative articles, diverse
features, editorials, and advertising. It usually is printed on
relatively inexpensive, low-grade paper such as newsprint . By 2007,
there were 6,580 daily newspapers in the world selling 395 million
copies a day. The worldwide recession of 2008, combined with the
rapid growth of web-based alternatives, caused a serious decline in
advertising and circulation, as many papers closed or sharply
retrenched operations.
Types General-interest newspapers typically publish stories on
local and national political events and personalities, crime, business,
entertainment, society and sports. Most traditional papers also
feature an editorial page containing editorials written by an editor
and columns that express the personal opinions of writers. The
newspaper is typically funded by paid subscriptions and
advertising.
3. Content A wide variety of material has been published in
newspapers, including editorial opinions, criticism, persuasion
and op-eds; obituaries; entertainment features such as crosswords,
sudoku and horoscopes; weather news and
forecasts; advice, food and other columns; reviews of radio,
movies, television, plays and restaurants; classified ads ; display
ads, radio and television listings, inserts from local
merchants, editorial cartoons, gag cartoons and comic strips.
Criteria
Publicity: Its contents are reasonably accessible to the public.
Periodicity: It is published at regular intervals.
Currency: Its information is up to date.
Universality: It covers a range of topics.
4. the four main functions of modern
newspaper
Inform - to report news with accuracy and
interest
Serve - to provide information such as weather,
markets and shipping.
Entertain - humorous items such as comics,
cartoons, columnists and bizarre stories.
Interpret - background information and a
summary to help readers understand events
and their implications
5. History of Chinese newspapers
Bao zhi (Chinese: 報
紙 ; pinyin: bào zhǐ)
means newspaper.
In this context, bao
means to announce,
inform or report; zhi
simply means paper.
6. The historic roots
of Chinese language
periodicals goes back to
the Spring and Autumn
Annals, and traces through
more than a thousand years
was introduced relatively late in the Far East, as aof Tipao, including Kaiyuan
result of Western influence and the adopti
Za Bao and the Peking
Gazette.
The proper newspaper was
introduced relatively late in
the Far East, as a result of
Western influence and the
adoption of the printing
press: