production failure of maruti suzuki 800

1. CRITICAL SUITATION IN
ORGANIZATION AND
MANAGERIAL SOLUTION
Name : S.KRISHNA
REGISTER NUMBER: RA1952001020032
MBA 1ST “A”
Company Name : MARUTI SUZUKI CRISIS

2. INTRODUCTION ABOUT THE COMPANY
Maruti Suzuki India Limited, formerly known as Maruti Udyog
Limited, is an automobile manufacturer in India. It is a 56.21% owned
subsidiary of the Japanese car and motorcycle manufacturer Suzuki
Motor Corporation. As of July 2018, it had a market share of 53% of the
Indian passenger car market. Maruti Suzuki manufactures and sells
popular cars such as the Ciaz, Ertiga, Wagon R, Alto K10 and Alto
800, Swift, Celerio, Swift Dzire, Baleno and Baleno RS, Omni,
baleno, Eeco, Ignis, S-Cross, Vitara Brezza and newly launched S-Presso
small SUV. The company is headquartered at New Delhi. In May 2015,
the company produced its fifteen millionth vehicle in India, a Swift
Dzire.

3. Company logo and product imgaes

4. Introduction of maruti Suzuki 800
 Maruti 800 is a small city car that was manufactured by Maruti
Suzuki in India from 1983 to 2014. The first generation (SS80) was
based on the 1979 Suzuki Alto and had an 800 cc F8B engine, hence
the moniker. Widely regarded as the most influential automobile in
India, about 2.87 million 800s were produced during its course of
which 2.66 million were sold in India itself.
 With over 31 years of production, Maruti 800 remains the second
longest production car in India, next only to Hindustan Ambassador.

5. Turnover of maruti Suzuki 800
Revenue ₹886,301 million (US$13 billion) (2019)
[4]
Operating income ₹106,238 million (US$1.5 billion) (2019)
[4]
Net income ₹76,506 million (US$1.1 billion) (2019)
[4]
Total assets ₹639,687 million (US$9.3 billion) (2019)
[4]
Total equity ₹471,097 million (US$6.8 billion) (2019)
[4]

6. failure of maruti Suzuki 800
 The first-ever independent crash tests of some of India’s popular and important small
cars have shown a high-risk of life threatening injuries in road crashes. All the cars
selected by Global NCAP for testing in a frontal impact at 64km/h received zero-star
adult protection ratings. In the Suzuki Maruti Alto 800, the vehicle structure proved
inadequate and collapsed to varying degrees, resulting in high risks of life-
threatening injuries to the occupants. The extent of the structural weaknesses in this
model were such that fitting airbags would not be effective in reducing the risk of
serious injury.
 In the 64km/h NCAP test, the Suzuki-Maruti Alto 800 achieved a zero-star rating for
its adult occupant protection. The vehicle structure was rated as unstable, increasing
the risk of life-threatening injuries and making the car unsuitable for the fitment of
airbags.

7. REASONS FOR FAILURE OF MARUTI SUZUKI 800
Maruti has opened a new outet for premium segment cars named as
NEXA and also this is not true that Maruti has not been able to provide
successful premium cars. Ciaz, Baleno have been successful, to name
some. Though the number of premium car is very few.

8. Possible solution to develop maruti Suzuki 800
There are numerous cause for the squeaking noise.
Even a worn out alignment in door may start that noise aprat from
brakes and suspensions.
To sort out. if its on rough road with no brakes - suspension or door or
some other kind of
good road and brake - its definitely the brakes.

9. Conclusion
Newspapers, radio and television have the highest number of viewership. As an advertising media,
newspapers are flexible and timely. They can either cover one city or several urban centers. The local
market can be effectively covered by them as newspaper reading has become a habit of most people.
A study conducted by Media Research Users Council (MRUC) and ORG-Marg in the metros of 230
Conclusion And Suggestion eight most advance states in India during May, 2000 found that television
has the highest number of viewership 43.6 percent while the press has 38.9 percent and radio, 29.4
percent. It may be recalled that the first car rolled out of Hindustan Motors factory in India way back
in 1942. Since then, car production has increased by leaps and bounds in our country. We have, in fact
become exporter of cars. However the growth trend in the production of cars has varied in last three
decades from just 1 percent in the decade 1970-80 to 21 percent in the decade 1990-2000. The major
increase in the production of cars during these two decades was due to the entry of Maruti Udyog Ltd.
and more favourable policy framework announced by the government. Untill the year 2000, the sales
of cars witnessed to its zenith. However, 2001 and 2002 witnessed a difficult period for the Indian car
industry due to an overall depressed sentiment in the economy; the co-operative bank crisis, bearish
sentiments in the stock markets, Gujarat earthquake lack of accordance among the centre, states and
businessmen on VAT etc. The passenger car export in the eighties and early nineties was very
negligible. However the export scenario changed dramatically to increase from 89 cars in the year
1987 to 36741 cars in the year 2002, of which 90 percent was attributed to Maruti Udyog Ltd.

10. References
https://www.google.com
https://www.wikipedia.org

11. THANK YOU