CASE STUDY on P&G based on Harvard Case

2. CASEFACTS
Sales Percentage
Household
Care
Beauty
and
Grooming
Health and
Well Being
Regional Sales
North
America
West Europe
Asia
Eastern
Europe &
Africa
Latin
America
Global Leader in Branded Consumer Goods -
Sales 78.94, MarketCapitalization186.63, Income12.74(all
figures in Billion$)

3. MarketingStrategies
• Product Development
• Customization
• ROMI
• R&D
• Consumer Behavior
Analysis
• Celebrity Endorsements
• Sponsorship
• Use of Social Media

5. SWOTANALYSIS
Strengths-
Huge Brand, StrongBranding,
CustomerBase andLoyalty
Weaknesses-
Mostly concentratedon
men, brand dilutionby
means of weak brands
Opportunities-
Technological Advancements,huge
growthareas available, mergerand
acquisitionshave alwaysserved
well
Threats-
Well established
competitors, lack of
diversity whencompared

6. PotentialRisks
• Huge investment ofcapitalmay result in lower revenues
• Brand dilution
• Huge network of SCM Needed
• Catering needs asper varying products, sectors, regions,
retailersand distributors
• Internal competition withinbrands
• Profitsmight declineas per needs in differentsectors.

7. Competitors

8. BCG

9. BCGANALYSIS

10. Porter’sFiveForces
Industry
Rivalry-
High(Unilev
er)
Potential
Entrants
- Low
Substitut
e-
Moderat
e Threat
Supplier
s-
Low
Buyers-
low
bargaini
ng

11. Financial Analysis

12. Conclusion
• Say “NO” to a product based reason for a customer to switch
away .
• P&G is having a strong R&D unmatchedso far.
• Adopt various marketingtechniquesbased on analysis.
• Treat every brand as the only brand the company has.
• Product innovation needs to be brand specific.
• Competitionalways follow technology.
• Effectively uses IMC to reachtarget groups.