The document discusses the integration of a music artist's main products: a music video, website, and digipak. Key points addressed include using imagery and elements from the indie rock music video genre in all products, such as a mysterious protagonist and traveling shots. Consistent use of fonts, logos, colors and images from the music video location further tie the products together as a cohesive promotional collection. Links between the products, like embedding the music video on the website and including website links on the digipak, effectively promote and cross-promote the artist's work.

1. How effective is the combination of your main
product and ancillary texts?
QUESTION 2

2. 1. MUSIC VIDEO
3. DIGIPAK
2. WEBSITE

3. Use of ‘indie-rock’ genre
One of the key concepts of my music
video was the ‘isolated’ and
‘mysterious’ protagonist - a feature
which is typical of my chosen genre.
Fitting with the genre, it was
important to portray a male who
was in search of something, and
thus the idea of travelling and
journeys came about. The video
features shots of the actor on a
bike, walking and in-car shots to
convey movement. There is also
a change in the sun and sky at the
start of the video to present the
idea that time has passed. Travelling videos conventionally feature repeated shots of the method of
transport - the bicycle not only features a lot in the music video, but is visible
in the photographs on the website.
This mysterious quality is reflected in the images used on the digipak
(particularly the front cover) and the website - in the way that the actor is
looking away from the camera. There are no other people in any of the
images and the beach background was removed from image on the front
cover, (leaving a plain, white background) which echoes this ‘isolated’
feeling.

4. Use of images
The main location featured in the
music video is Bournemouth beach,
so it was important to translate this
beach imagery in the ancillary texts.
The same outfit is
featured in all the
images. This
reflects the
day-long journey
featured in the
video and fits in
with the
‘indie-rock’ genre,
which isn’t heavily
focused on outfit
changes.
The back cover of the
digipak is a photograph
that I took of the sun
peering through some
trees - this image is
reinforced in the
music videos during
the in-car tracking
shot of the sky.
When editing my digipak and
website images, I used the
same editing software, pixlr-o-
matic. This resulted in all the
images having a consistent
colour quality.

5. Use of fonts and logos
The logo that I designed is an important part
of creating a brand identity for an artist or
band. It is also key to reinforce and repeat
the use of the logo throughout the
products, maximising promotion.
I included the logo on the top banner of my website, which
shows on every page. The logo is also visible on the back cover
and spine of the digipak.
The SEAN BONES typeface is
an additional way for the
audience to recognise the brand
image of the artist. It is featured
on the banner of the website
and the album cover.

6. Use of colour
The photographs taken
at the beach primarily
consist of turquoise
blues and sandy golden
colours. The
photographs were
edited to add a vintage
quality to them, using
pixlr-o-matic. The choice
of colours are inspired
by the summery mood
of the song, and by using
the images on the
digipak and website, the
audience can be instantly
reminded of the music
video.
The choice of colours on the website and the SEAN BONES typeface are more
understated than the beach images. I think these stronger colours compliment the
brightness of the beach images, and are more appropriate for a website (light colours
don’t necessarily look clear and neat). I chose a bright orange to highlight certain parts
of the website, but only sparingly. The colours are also reflected on the digipak, and are
mainly inspired by the colours of the outfit that we styled our actor in (black, white and
grey).

7. Integration of products
When making multiple promotional products,
it is important to link them all together as a
reminder that they are all fulfilling the same
purpose.
On the homepage of my
website, I embedded a
YouTube link to my finished
music video. I also added a
Soundcloud link to the single
on the homepage, as well as
the ‘music’ page.
I posted a ‘sneak peek’ of the
album cover - something that
would keep the fans
interested and updated on the
progress of the album release.On the back cover of my digipak, I
provided the link to the website. This
would encourage fans to visit the website
and possibly purchase tickets and
merchandise - effective promotion.

8. Overall, I think that my music video, digipak and website
work effectively together as a collection of promotional
products, rather than three separate items. I have carefully
considered the genre of my products, the use of image,
colour, fonts and logos, and have managed to successfully
integrate the products together. It seems clear that the
products are fulfilling the same purpose, and a consistent
corporate identity is presented throughout.